Porter's five forces Coca-Cola, France, Atlanta, USA, Mexico, America, Africa, sale of Coca-Cola, marketing strategy, fruit juices, lemonades, ranges of syrup, iced-tea, international leader, product distribution, political of Coca-Cola, PepsiCo, Orangina, Coca-Cola international company
Coca-Cola is one of the world's largest food companies. Initially founded in 1886 and originally from Atlanta, the group arrived in France in 1919 and was offered, for the first time, in a café in the capital in 1933. The success was almost immediate, Coca-Cola having acquired worldwide notoriety over time.
[...] Consumers in this type of market have the possibility of easily choosing their products, and above all, of changing brands just as quickly, which could be a danger to Coca-Cola. The players are embarking on a price war, but not only that. The current trend is more towards innovation, with consumers increasingly demanding. F. Synthesis Porter's Force Threat Intensity Threat of new entrant Low Substitute products High Bargaining power of clients Moderate Bargaining power of suppliers Almost non-existent Intra-sector competition High III. [...]
[...] Revenue, by country, is broken down as follows: 34% in North America in Europe in Asia and the Middle East in Latin America and the remaining in Africa. C. Porters 5 forces In this document, we are going to study the 5 forces of Porter's group, which are made up of 5 domains. The first is the threat of new entrants, which is used to understand the influence of the group in question, when new players appear in the market and whether these new players may pose any danger. [...]
[...] In terms of recommendations, strategic plans increasingly focus on ecological and environmental issues. Despite its notoriety and seniority, the group cannot ignore new trends, and in the future, it will be a question of further expanding the core target, which is made up of a large number of young people. There is also the question of making healthier products, in order to be able to compete, even with new players, and all those who embarked on the adventure a few years ago. [...]
[...] The Bargaining Power of Clients The bargaining power of customers is moderate in the case of a company like Coca-Cola. Indeed, its notoriety tends to raise the company to the rank of an international leader, with a number of clients who do not cease to develop over the years, which ultimately leaves clients little room for negotiation. Of course, despite the firm's reputation, executives always keep in mind that the needs and expectations of their clients can change and evolve very quickly. [...]
[...] Analysis of Existing Competition This is a very high threat, even for a group like Coca-Cola. Competition has indeed reached a very strong level in recent years, with a multitude of new players entering the market. In the case of Coca-Cola, there are many competitors, the most important bearing the names of PepsiCo, which is today its main rival, and Orangina, which is also very successful in France and abroad. The competition does not stop there, Coca-Cola is also affected by large distributions which offer their own brands. [...]
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