SWOT analysis Facebook, WhatsApp, Instagram, Messenger, Portal, Calibra, social media, communication, TikTok
Facebook is an online site for social networking between individuals who each create their own online Facebook profiles. As of the third quarter of 2020, Facebook had over 2,740 million monthly active users (Clement, 2020). The site was founded in February 2004 by a student at Harvard University, Mark Zuckerberg. Originally, he created it for the purpose of connecting the university's students and called it 'The' Facebook.
After only two months The Facebook network was extended to all Ivy League servers. In October 2004 Zuckerberg received 12.7 million dollars from investors towards the expansion of the website. In September 2006 Facebook (no longer called 'The' Facebook) became available to anyone with a valid email, not just students, to create a profile.
This inclusion caused Facebook's traffic to grow by 89 percent. Facebook increased its profits by allowing advertisers direct advertising access to their consumers in 2007 (Croft, 2007).
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