In recent years, the Internet has evolved and technologies have matured to bring about real growth of the digital economy (high-speed, powerful computers, standardization of languages and technologies). The creators of information content, both administrative and commercial, were able to present good online offers. The familiarity with and the ownership of the web by Internet users, whose population has markedly increased, resulted in the emergence of an international phenomenon: online advertising.
What tools are available to the advertisers to make an advertising campaign online? What are the new advertising tools? What is the evolution of the market for Internet advertising? In the first part of this document, we will study the various tools of online advertising, and in the second part, the evolution of the Web advertising market.
Just five years ago, advertising on the Internet were mostly very invasive and intrusive for the visitor: pop-ups, slide-up (window popping out of the screen to disturb the visitor), etc. Long supported by the Internet, these ads are now becoming less common because they are scaring away the visitors, leaving room for less aggressive ads. The banner was the tool most used by advertisers in 2006, probably because of its low cost and its simple and fast implementation. These banners are placed on different websites and can be still images, animated, flash, etc.
Tags: Internet advertising, Advertising tools, E-marketing
[...] To innovate, advertisers do not hesitate to make animated and sometimes interactive (games) ads. The "rich media" is an indispensable tool for the proper development of online advertising Rich-media tool of the future Rich-media is the art of combining all available technologies to facilitate its communication on the Internet, and to develop interactivity with the user. The main methods used in rich media are: skin sites, extracts and sounds. For example: a virtual Gillette slipped on the team site, removing the foam which hid it. [...]
[...] According to predictions, this new tool should account for 15% of the ad spending in the e-pub in 2010. Online video advertising is proving to be a powerful tool for genetic interactions with users. This mode of communication increases the CTR by extends the duration of exposure to advertising, and thus allows an increase in purchase intent by 60%. The rich media continues to grow with the constant evolution of technology. In 2010, online video advertising will reach a level of the quality of television. When will 3D advertising invade our screens? 2. [...]
[...] In the U.S., one advertiser in four now uses the Web as the only advertising medium. In Europe, growth in online spending is partly at the expense of other media. This is especially true in France where 71% of additional investments online are taken from the budgets of other media. This implies that the money is mostly deducted from television advertising budgets and the press, says the EIAA (European Interactive Advertising Association). According to TNS Media Intelligence, in 2006, the overall share of Internet advertising investments made in France was at the expense of all other sectors of the media, including outdoor advertising market share), the radio television and the press It is estimated that budgets devoted to advertising on the Internet worldwide, are expected to rise seven times faster than other media in 2007, reaching a growth of Zenith Optimedia predicts that the share of the Web in global media spending will reach a two-digit number by 2011, surpassing the 2008 outdoor advertising and radio cost in 2010. [...]
[...] The engine displays these links as a function word chosen by the advertiser for its branding campaign. - Sponsorship is to associate a brand with a website, allowing you to target the potential clients. It can be an image, link or content provided by the partner. - Alliances and affiliate programs are based on an agreement between several companies for the purpose of net promotion. For example, Amazon.com, a leading online shopping site, has over 350,000 affiliates worldwide that display their banner ads on their sites. [...]
[...] - What are the new advertising tools? - What is the evolution of the market for Internet advertising? Initially, we will study the various tools of online advertising, and the second step, we will study the evolution of the market for Web advertising The tools for online advertising are different: 1. Tools Just 5 years ago, Internet ads were mostly very invasive, and plagued the visitor with pop-ups, pop-down (window opening page of advertising behind the currently playing), slide-up (square of publicity coming out e of guts to disturb the visitor), etc . [...]
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