Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living.
Jeans were exploited thereafter by most of the social movements (feminism, hippie movement etc). Due to its largely unisex and democratic nature, jeans were easily integrated into the mainstream society. Today, in order to lure youngsters away from other types of trousers, jeans are poised between a return to the sources and a leap towards innovation, as demonstrated by the launch of the Levi's Type 1 jeans.
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world's largest branded apparel manufacturers with sales in over 100 countries. The products are sold under three brands: Levi's, Dockers and Levi Strauss Signature.
In 1873, Levi Strauss and Nevada tailor Davis patented the process of putting rivets in pants for strength, and thus, the world's first jeans were born.
Now, the company employs 12,400 people in the world, including approximately 1,500 people at its San Francisco headquarters.
Levi Strauss & Co. is a worldwide corporation organized in three geographic divisions:
Levi Strauss America, based in San Francisco (United States)
Levi Strauss Europe, Middle East and Africa, based in Brussels (Belgium)
Asia Pacific Division, based in Singapore.
[...] The famous fashion brand Currently, one can witness the arrival of famous fashion brands such Cerruti, Gaultieron etc on the jeans market. It is true that we don't find a very high level of price on the jeans market. These jeans find very well their place on a segment of more than (CD$165) The Place Here is a graph representing the various distribution networks in France. We can observe that 35% of the jeans in France are sold through the large and medium commercial outlets. [...]
[...] Nevertheless, the company plans to revert to its previous growth pattern and has subsequently adopted a policy of change and renovation for a five- year period. D. Products The products are sold under three brands: Levi's, Dockers and Levi Strauss Signature The Levi's brand Invented in 1873, Levi's jeans are the original, authentic jeans. The Levi's brand offers a range of products from classic style, such as the famous Levi's 501 jeans to innovative styles, including the popular Levi's Engineered Jeans, a reinvention of the classic five-pocket jean. [...]
[...] Sales argument: the major advantage of these jeans is that we can wear them with normal shoes as well as track shoes. The range of products for men 901 Standard: Sits on the hips, classic, regular fit through hip and thigh, lower leg continues straight down from the thigh. Sales arguments: cut lower, ideal to reveal a belt. A smarter look, choose the designed style Loose: Sits on the hips, full and baggy through hip and thigh, lower leg continues straight down from the thigh. [...]
[...] Jeans are present on all the clothing markets in France. However, it should be noted that for our study this market is too broad. We will concentrate on a narrower definition of the market: the jeans market The evolution of the jeans market In 2002, the jeans market represented 53 million euros and 40.6 million articles. Betwee1998 and 2000, we can speak about a "reversal of the situation". In fact, whereas in 1998 the market was in retreat by compared to the preceding year, in 2000, it witnessed an increase of 12%. [...]
[...] Now, the company employs 12,400 people in the world, including approximately 1,500 people at its San Francisco headquarters. Levi Strauss & Co. is a worldwide corporation organized in three geographic divisions: ( Levi Strauss America, based in San Francisco (United States) ( Levi Strauss Europe, Middle East and Africa, based in Brussels (Belgium) ( Asia Pacific Division, based in Singapore. B. History from 2000 to LS&CO introduces Levi's Engineered Jeans. LS&CO named No in Fortune's “America's best companies for Minorities” The Dockers brand launches the Dockers Mobile Pants, a new kind of pants with “invisible” storage pockets. [...]
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