Research In Motion (RIM) comprises cutting-edge designs, manufacturing and sales of innovative wireless solutions for worldwide mobile communications market. It develops hardware, software and integrated services to meet the standards of wireless networks and provides platforms and solutions based on continued access to time-sensitive information. This includes email, phone, short message services (SMS), as well as applications for the Internet and intranets.
This document will study the platform that makes up the BlackBerry wireless model for the range of wireless handheld RIM. The BlackBerry is the main source of income for RIM. It remains the standard for the transmission of wireless data in North America, and is employed in a wide range of industries and government agencies.
In 2002, it made a dramatic entry into the European and Asian markets. The turnover rose from 12 dollars to 294 million dollars between 1997 and 2002, leaving far behind the 500,000 worth of sales in 1992. In 2006, the sales figures reached over one billion dollars.
In late 2006, the BlackBerry had nearly 7 million subscribers and more than 45,000 organizations started using it. RIM expects strong growth in subscribers in 2007, thanks to the diversification of the retail market.
The Blackberry was first a communicating device whose primary function was to receive emails in real time. The first device produced by RIM, Inter @ ctive pager 950, released in 1998, was based on an innovative architecture and after a close collaboration between Ericsson and RIM.
The main features of this device were receiving and the sending of short messages. Some functions were still very rudimentary and presented such as calendar, alarm clock and a program to visualize the different time zones.
In 1999 was born the first Blackberry, it is based on the technology of pager 950 except that it allows the sending and receiving of e-mail. In 2001 the feature that allowed the development of RIM was the incorporation of a cell phone to the device already in the advanced mobile email.
The Blackberry is a tool for mobile communication-oriented features of the email. This solution fits into a specific structure that requires the establishment within the enterprise server: Blackberry Enterprise Server. This server allows one to create the greatest value of this tool:synchronization.
Indeed it will handle all the data and transmit them to different machines (computers, PDA and of course Blackberry phones ). It will be possible to see the agendas of the members of the company, to add notes, change, and that is from anywhere using a BlackBerry device.
The server fits Blackberry now on multiple servers for data exchange including the most common: IBM Lotus Domino /Sametime, Microsoft Exchange / Live Communications Server, NovellGroup Wise / Messenger.
In addition, through this architecture, anyone with a BlackBerry can access from anywhere in the data bases of the business and safely (computationally speaking). In addition the service can claim to offer businesses a high level of security (AES encryption) and reliability.
Blackberry enterprise server is also designed to read attachments(Word, PPT, XLS, PDF ), view by piece, to transform them to text and sent to the terminal page by page. The direct competitor of Blackberry system (Visto) does not have this functionality, content only to enable or disable the sending of an attachments.
Tags: Blackberry, marketing, strategy analysis
[...] The Blackberry pearl costs 390 euros and its sidekicks, on euros. II.c. Distribution The sales model is 100% indirect. It is done through distribution channels operators. In France, there are three partnerships in 2002 with SFR, Orange France Bouygues Telecom in 2004 and in 2005.The first two proposed solutions to businesses and individuals. Bouygues Telecom offers supply professionals. Internally, RIM has a team dedicated to each of them to better collaborate. In 2005 Orange had 20,000 customers representing of its 2 million customers' company and of all its customers. [...]
[...] The program can be installed on a BlackBerry, and send as an attachment. The danger lies in the fact that the BlackBerry client is always in intimate connection with the server's network. It then becomes a vector of attack giving choice for controlling an uninterrupted connection; giving access to all. A malicious person could also be used to flush out the intranet system vulnerable to attack, always over the same connection device. • Threats in court. In 2001, a small American company, NTP filed a complaint against RIM for infringement of patents. [...]
[...] In the Blackberry environment, no action is required from the user to receive data. It is said that its data is pushed to the user. The only requirement for this is the synchronization of network access and the device has to be switched on. The push mode is what makes Blackberry a formidable tool. It uses push technology (including e-mail) when you want to be sure that information reaches recipients. Pull technology is used when one wants to leave the user free to access when he wants. [...]
[...] Communication Communication technologies are the major issue. With the speed of change and market responsiveness it requires great preparation campaign and a well- defined target. In terms of image Canadian firm maintains its reputation by the fact that it is an elite solution. RIM is the sponsor of a research center in astrophysics, the RIM Park , located in the north of Waterloo.C e center is recognized for its breakthrough in research. Moreover RIM involves its customers: in 2005, EADS had conducted a full test of the communication platform. [...]
[...] We will study the wireless BlackBerry platform that makes up the bulk of the product line of RIM wireless handheld. The BlackBerry is the main source of revenue for RIM. It is the general standard for wireless data transmission in North America, in a wide range of industries and government agencies. In 2002 it made a dramatic entry into the European and Asian markets. Turnover rose from 12 to 294 million between 1997 and 2002, leaving far behind the 500,000 dollars of sales in 1992. In 2006 it is over one billion dollars. [...]
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