Abraham Maslow (1908-1970), an American psychologist, developed a pyramid model in 1943, featuring a limited number of needs (he did not confuse needs and desires). According to him, man must go through the first step to reach the second and so on, and it is inconceivable that one can achieve a higher level without having fully satisfied the lower levels.
Physiological needs are those linked with the survival of the species. These needs once satisfied allow men to stay alive, and partake of basic needs such as drinking, eating, sleeping, and laboring. If these needs are not satisfied, they can affect people on an emotional and psychological level.
Tags: Maslow's Pyramid, Maslow's Hierarchy of Needs, Psychological Pyramid
[...] Conclusion Maslow's hierarchy is often taught in courses in marketing, because it is easy to use, however, it must be clear and understands that it may be useful in the first step of detecting consumers' needs. But it is only a Western vision of needs and for other companies, this view is wrong. There are also some actions that cannot be placed on the pyramid, for example, understand how suicide bombers who cancel their physiological needs (survival) to fill their need for achievement cause)? This model is to deepen and nuance. [...]
[...] It is intimately linked to the notion of social ties. The need to belong includes the recognition of identity (who I the need to love and be loved, to have physical relations with a spouse, as part of a couple, have friends, be part of a group (music, sports, culture, membership in alumni associations, volunteer . all in order not to have the feeling of being alone or isolated. It is a behavior that can sometimes be termed as herd of gregarious. [...]
[...] These needs, once satisfied allow men to stay alive, be it drink, eat, sleep, warm up, do his business, and if they are not satisfied, they can affect people on an emotional and psychological level. Sometimes we add in the physiological needs the will to reproduce. This need not be integrated into the Maslow pyramid, because the researchers said, the interpretation is not the same Security needs Security needs are at a higher level, they understand the need for shelter (accommodation, more or less stable), regular income, not to be confronted with violence (aggression, delinquency, domestic violence, violence Verbal . psychological safety, stability in the home, and the ability to heal. [...]
[...] Man having a hard time living without others, to deprive him of contact with their peers can have serious consequences for his mental and physical health (this is especially true for people who are put in isolation and are surely the heaviest penalties of consequences for a human being) Esteem needs The concepts of respect and esteem are central to this need of the pyramid. Beyond the desire to be accepted by a group, there is the desire to be considered for oneself. Self-respect means respecting that we are the other. There are two kinds: - Others recognize our value (reputation, prestige . ) - We recognize our own value (power, performance, freedom . ) If these needs are not met, the individual will provide a feeling of inferiority, of weakness, helplessness, hopelessness 5. [...]
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