Nestlé is a food company created in 1867 in Vevey, Switzerland. Currently, this Swiss company is present in more than 106 countries and owns 52 factories across the world. Consequently, by producing locally, they can meet the demand of all the people. Among its most famous brands, we can find Kit Kat, Nescafé and Purina, and so, Nestlé's wide range of products allows it to be on all the markets. Indeed, they produce for everybody, from babies to teenagers, for women and men and also for pets. Henri Nestlé had founded his company in order to reduce infant mortality due to bad breastfeeding, so he created the product 'Farine Lactée' to help mothers to keep babies healthy.
[...] Furthermore, in 2008, in Taiwan, low levels of melamine toxic substance) were found in Nestlé milk products. The tainted products were formulas for children, milk products for the elderly people, manufactured in China. Fortunately, the presence of melamine was discovered before someone got ill. However, we should remember that the melamine had already killed four children in China and made 53,000 people sick. Bibliography Nestle, Marion Food politics: how the food industry influences nutrition and health Berkeley, Calif. ; London : University of California Press Sethi, S. [...]
[...] So, from 1947, Nestlé has continued its policy of external growth by taking the control of numerous food industry firms, bringing diversification and a large field of activities to the group. (cf. later) Between 1950 and 2000, Nestlé centralized its policy on the acquisition strategy which led to a great growth of the group. They purchased almost ten big brands such as Vittel, Buitoni and Perrier. The need to have a large scale of activities is vital in food industry as the market is very competitive and innovation is a key factor for success. [...]
[...] From 1979, it entered the medical market thanks to the purchase of four American firms: Burton, Parson & Co; Texas Pharmacal and Allercreme Dubarry; Person and Covey. Then, at the beginning of the 1980s, the company kept on expanding in Italy and France through the acquisition of Farmilia Farmaceutici and 80% of Medicomea's capital. By the end of the decade, Nestlé bought a new ophthalmology company called Cooper Surgical. In 1995, they made an entrance on the Spanish market with Cusi Laboratories located in Barcelona. Ultimately, Novartis Medical Nutrition was seized by the Swiss company. [...]
[...] Nestlé's logos have evolved with the company and overall, with the whole society. The company has tried to adapt them to its range of products: bottled water, ice cream, chocolate At the beginning, Henri Nestlé founded his company in order to reduce infant mortality due to poor breastfeeding, so he created the product “Farine Lactée” to help mothers to keep babies healthy. At that moment, the story of Nestlé began . In terms of international situation, Nestlé is one of the oldest companies which established itself in the international market. [...]
[...] By the 1990s, economic agents reduced international trade barriers, which opened the trade and made it easier with some parts of Europe, particularly the ex-communist countries, and also with the Asian market. Then, Peter Brabeck came to Nestlé in 1997; he wanted and started a policy of connection between capital markets and a strategy of share-holding value creation. The company has a large offer in alimentary and drinks as well as a large brand portfolio. Moreover, its numerous acquisitions helped the group to be present in various areas and in many countries. [...]
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