According to Webster's Online Dictionary, advertising can be defined as "the act or practice of calling public attention to one\'s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards", where the seller attempts to make potential buyers aware of their product or service. Advertising is frequently regarded of as "paid messages communicated through the various media by industry, business firms, nonprofit organizations, or individuals. (http://www.answers.com/topic/advertising)". It can be said that advertising has an immense impact on potential buyers, as those buyers often are persuaded into purchasing a certain product or service on the basis of advertisements they have witnessed. Advertising acts to persuade and inform consumers and is intended to manipulate the purchasing behavior as well as thought patterns of the viewers.
[...] There's no argument that product placement dates all the way back to the very first days of both film and television, and has made a large impact on advertising concepts. However, in within today's entertainment industry lays the great potential for generating a vast amount of revenue for networks and studios. Product placement and integration has the capability to revolutionize the entertainment industry, as shown by giving brands starring roles in film and television shows. By attracting advertisers willing to spend millions of dollars to produce their own entertainment content, the idea of product placement and integration will only become increasingly competitive. [...]
[...] Another important advertising method would be the practice of product placement, where companies implant a real commercial product into a fictional or non-fictional storyline, where the product is either bought, sold, or made use of. The idea of product placement takes place when a particular brand's logo, reference, or emergence of a product is inserted into a plot. Although not entirely reserved like subliminal advertising, this marketing tactic is carried out seamlessly as part of the script. Although product placement began in the early 1940's, it started to make a large impact on viewers in the 1980's. [...]
[...] Annotated Bibliography http://dictionary.reference.com/browse/advertising Advertising More or less this source was simply used to define the term advertising as well as terms related to it. It was useful in understanding how advertising can be used in different ways, as well as key ideas and closely related subjects. The definition of advertising was described as the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. [...]
[...] The history of advertising and marketing was explained as well, giving the source a high level of credibility. Although without one distinct author, the references the website uses are properly cited, showing the reliability of the source. http://www.csicop.org/si/9204/subliminal-perception.html Subliminal Perception: Facts and Fallacies Moore, Timothy E. This website was also very helpful in understanding the idea of subliminal perception and what it does within the context of advertising and marketing. Although it also takes a psychological side to speaking on the topic, the source is much clearer in describing while refraining from using perplexing terms and expressions. [...]
[...] Advertising tactics that involve using aspects of the guerilla marketing method have been quickly catching on the last few years. Using the idea of snagging the attention of oblivious consumers with irregular and occasionally surprising means, consisting of encasing city landmarks with stickers of a company logo or using graffiti to paint a brand name, guerilla marketing is a successful trend that is making its mark in today's advertising wars. Not only do guerilla marketing tactics grab the attention of the general public, but they often come at an affordable price for start up companies, or small firms with low advertising budgets. [...]
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