Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors.
In 2005, it hosted 76 million foreigners who generated 34 billion euros as revenues; tourists from outside Europe contributed most to the revenue increase.
The Tourism Ministry has also noted a slight decline in European (German, Dutch) inflows and an increase in distant customers (U.S. and Canada), with emerging Chinese clients representing more than 50,000 monthly arrivals in the French hotel industry.
That said, the main tourists came from five European countries: Great Britain / Ireland (14 959 tourists), Germany (13,204 tourists), Netherlands (11,639 tourists), Belgium (8945 tourists) and Italy (7200 tourists). The tourism sector represents about 7% of GDP and over one million jobs.
France presents several advantages: firstly, it is a country with a strong cultural tradition, heritage and museums. On the other hand, it is a country that enjoys an image as a country of luxury. The five most visited regions in France by the Ministry of Tourism were (in order of importance): Ile de France, Provence-Alpes-Cote d'Azur, Rhone-Alpes, Midi-Pyrenees and Aquitaine.
France presents another strong point of a great diversity of receptors and an extensive range of hotels. However, the country is facing some difficulties with the quality of the offer at the moment.
France was facing a shortage of manpower in 2006, as 400,000 applicants had not found employment according to the Ministry of Transport, Infrastructure, Tourism and Industry. Moreover, at home, France has much work to be provided. In the near future, these failures could be fateful and challenge the leading position internationally vis-à-vis emerging tourists.
France has for many years been the leading tourist destination in the world.
The Chinese market is a major tourist issue, in fact, Chinese tourism is turning increasingly to other countries, the number of travelers quadrupled between 1994 and 2001 to 12 million passengers.
The World Tourism Organization estimates that 100 million Chinese are traveling abroad by 2020, which would make an outbound Chinese fourth in the world.
As for the Director of Asia Pacific in World Tourism Organization, it evaluates the annual growth in the number of Chinese tourists to about 38% over the last five years. Thus one can understand how important it is to anticipate demand in order to be able to satisfy the Chinese tourists and remain competitive on a European scale.
Certainly, the Chinese represent a considerable potential for France,but the destination is still the favorite of the Chinese even if there is a more consistent trend to go to other European countries. In 2005, 71% of Chinese outbound tourism were destined for Hong Kong and Macao that are special administrative regions of China, 17% went to other destinations in Asia (Thailand, Singapore, Malaysia, North Korea, Indonesia ) and only 5% chose Europe (France, Germany, Italy and Switzerland in particular).
By 2030, it is conceivable that the Chinese will be more likely to have the financial means to satisfy their desire to see France and not just Paris and the Eiffel Tower and it is essential that France fits in the apparent needs of this future demand in order to remain competitive in the tourism market.
Tags: Chinese Tourism in France: developmental perspectives of the market by 2030
[...] In all, the market created by Chinese tourists in Europe is already over one billion euros according to the European Chamber of Commerce in China. It is therefore essential for Europe to capture this clientele with high purchasing power, as it is booming, and its purchasing power is constantly growing. However, each segment of Chinese customer displays specific behaviors of procurement, according to his geographical origin. The tourist from South China is interested in food, while the tourist from the North is attentive to the quality and prices. [...]
[...] This is a brief summary in English of the Chinese articles on French tourism, as well as observation of the Chinese market and the actions of our competitors. There are a number of links in the tourism chain. For the stay of Chinese tourists to be successful, we need all tourism stakeholders to be in consensus regarding the various links. Example: airport - airline - airport - taxi - hotel - restaurant . The renowned French names In order to accommodate these large flows of Chinese tourists, France needs to take active measures in the field of transport, including air travel. [...]
[...] Promote awareness of the richness and diversity of French tourism by facilitating information, communication and promotional events in the Chinese language oriented towards travel agencies and media related to travel Extend the length of stay in France Develop single destination stays (up to 10% of visits) The various media to inform the tourism industry are: Brochures: The Maison de la France brochure in China is called "Colors of France." Printed in Chinese, it is very well illustrated and explains the different reasons to go to France along with a description of the French regions. [...]
[...] In addition, the trend for the Chinese to prefer nearby destinations in Asia as a holiday will be amended Marketing process Tourism is a highly competitive sector, and the challenge of attracting an emerging market like China is vital for France to maintain its position as the world leader.To this end, it seems obvious to study the different behaviors and characteristics of customer segments in order to suggest the right product at the right time of the Chinese aged between 15 and 64 will have to be targeted initially. [...]
[...] This survey, which was conducted on a sample of 2210 people, also tells us that only of credit card holders are in favor of Chinese people living beyond their means by borrowing money from the bank of respondents use debit cards, while have "virtual credit cards", that is to say cards whose credit limit is very low. Things are beginning to change, but very gently, and Ctrip.com International launched the first travel credit card for business travelers in China. This card can be used for hotel reservations or airline tickets to China and Abroad.Ctrip is a leading Chinese wholesaler and is targeted primarily at business travelers and leisure travelers who do not travel in groups. [...]
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