The beer is a universal and a very ancient drink, and probably the oldest ever made by man. The brewing process requires three main commodities: barley (which turns into malt give beer its color and flavor), hops (for bitterness) and yeast. This drink is very popular for generations.
Beer is traditionally associated with notions of celebration and conviviality. Yet, for several years the beer market is experiencing a crisis without precedent. Sales fell by 25% in 25 years with an accelerating rate. Several factors may explain the decline of beer in France.
First, the consumer price of beer increased every year since 2005. The ban on smoking in public places has also played a role in reducing consumption of beer, since it indirectly led to the closure of 6,200 pubs, and bars in France during 2008. The consumption of beer in the CHR (cafes, hotels, and restaurants) decreased from 11.5% in 2008 and the consumption of beer in supermarkets, hypermarkets and supermarkets decreased by 2.6%.
It is important to know that the beer market in France is divided between the major surfaces (75% of sales) and cafés (25%). The decline of beer in France can be explained by the fact that the French drink less beer. Moreover, it is observed that the beer gives a bad image, often associated with poor quality drinking, and is drunk by men before a sporting event.
In a ranking of beer consumption in the European Union, France comes in second last position with 30 liters of beer ingested per year per capita on average, as against 100 liters to 90 liters for Germans and Belgians. Ironically, France is the fifth largest producer of beer in Europe.
The world leader in the beer industry is the group AB Inbev. The group was created at the end of 2008 through the merger of the American company Anheuser-Busch and Belgian-Brazilian company Inbev. The group is part of the five largest consumer products companies in the world. The company now has a portfolio of 300 brands and employs more than 120,000 employees worldwide. AB InBev realized a revenue of 16.4 billion euros in 2008. Production for 2008 was 245 million hectoliters.
Ab Inbev is in a period of change where the beer market is changing.
It is necessary to make an investment in research and development in order to innovate new concepts, new products that can be marketed.
While AB Inbev is the undisputed leader on the world market for beer, its competitors have also an important part to play in the market.
Innovation must be at the heart of the strategies taken by the group.Customers are looking for new products. Therefore the company must give a younger beer, to restore the sparkle that made it one of the most consumed beverage in the world.
It is important that the company AB Inbev beer turns away from luxury to move towards a production of specialty beers. The pattern of consumption of beer changes and the company must adapt quickly to this change. The group must continue to establish itself in emerging markets, as this creates new opportunities and new markets.
Tags: Beer sector, AB Inbev Group, analysis of group
[...] ¬ The fifth group is the world leader; Karlsberg Karlsberg was set up in 1878 and it is one of the leading breweries in Germany. They have various beer brands and also play an important role in distribution. Using the information listed above it has been observed that there are three main global competitors, AB Inbev, SABMiller and Heineken. They share three of them over 50% of the market. The Carlsberg Group and Karlsberg have sales and market share well below the three leaders. Now let us take a look at the five leaders in the beer industry in France. [...]
[...] French production remained stable in 2008 due to increased exports by (France's largest customer is Germany), and lower imports by The industry sector of the beer has some form of crisis due to lower current consumption. Forecasts for 2010 were not much optimistic. The output growth of French beers awaited - against in 2009. To combat this crisis companies must understand how consumption patterns are changing. Problem The beer market is in crisis. Earlier we saw that several factors contributed to this crisis. The most important factor is the changing consumption patterns. The French are moving away from the classic beers and are opting for specialty beers. [...]
[...] The group AB Inbev and the beer industry Strategic diagnosis The beer is universal and very ancient, probably the oldest ever made by man. Beer production requires three main raw materials: Barley (which turned into malt gives the beer its color and flavor), hops (for bitterness) and yeast. This drink is very popular for generations. This is the best-selling alcoholic beverage in the world. In the first part we will look into the beer industry globally. In the second part we will analyze the industry in the French market. [...]
[...] Businesses will see sales increase if they redirected their strategies. The investments will allow businesses to increase their production capacity. • Socio-Demographical/Cultural: Young People (18-25) is increasingly attracted to beer consumption, because it is one of the cheapest alcoholic drinks available in the market. The slogan for young people is displayed, "drinking less but better". • Technical / Technology: Many innovations have emerged, such as the beer bottle or fifteen cl or even the 5-liter barrel for individuals. The specialty beers are also innovative (syrup, alcohol). [...]
[...] It had sales of $ 39.8 million in 2007 and produced 5,00,000 hectoliters of beer. The company now holds market share in the beer industry in France. Brasserie Meteor Turnover in euros From the tables, graphs and information that we have mentioned above, we can notice that in France, the three main leaders of the beer market are foreign groups. Furthermore, we find that there is strong competition between Heineken and Kronenbourg which together hold nearly 70% of the market. [...]
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