The airline industry is a very important segment of the transport sector. This commercial activity allows passengers to carry a few hours and on routes that are negotiated. It began to be used by the rich businessmen, politicians and by individuals.
Air transport is used in other important sectors such as health or major accounts that use a device that is purchased or leased. The airline industry brings together companies and also individuals who use the aircraft as a professional tool, by having a private fleet, with skilled operators.
But this activity is strongly dependent on the resilience of the global economy. Thus, this sector has suffered from depression for years and the events of September 11th, 2001.
The year 2008 marked the beginning of a sharp decline in growth with the financial crisis, which should get better in 2010 with strong growth and an estimated global need for 6800 new aircraft, which is more than 600 aircrafts per year. This is twice the level of the last ten years.
A pioneer in the development of air transport, Airbus is sharing the market with seven major manufacturers such as Cessna, Bombardier, Embraer, Gulfstream and Raytheon Aircraft. The sector is promising, but will all the companies make it to the place? What direction will the aviation market take?
The stakes in this sector are set to meet demand (reduce the time, and expectations in equipment and innovation etc.) while gaining market share in a market where competition is fierce. Success lies in the strategic issues adopted by the operators.
To lead the aviation sector analysis, we present a diagnostic macro environmental sector, followed by a micro environmental analysis to highlight the intensity of competition. Finally, we will study the strategic positions and winning strategies of airlines, to make recommendations for future policy.
Tags: the airline industry, air transport, analysis of the aviation sector
[...] Moreover, the need for profitability has led major carriers to focus on the main high traffic. The Battle of prices and services offer the best product at the lowest cost is a survival imperative for all companies. If passengers "business" are still the most profitable customers, carriers have won new customers by offering fares for senior citizens, students or families. In an open market, it is also to respond more precisely to the expectations of passengers who wish to particularly lose less time to fly (most suitable time, airports are better served and better organized) and access it more easily ( transparency and lower fares, information on companies . [...]
[...] With economic restrictions: you have access to lowest rates. Note: these rates are often non-refundable and non-modifiable in case of cancellation (medical, late arrival at the airport or even the registration, weather conditions). You can either pre-purchase cancellation insurance or comprehensive insurance Economy without restrictions or Intermediate: you can access the lowest rates with interesting benefit; you can change your ticket and in some cases, receive a refund of your ticket Business Class: In most cases, your ticket in Business Class is changeable and refundable. [...]
[...] The booking is generally done via the websites of companies. Namely: the low- cost flights are charter flights, that is to say that they are served on fixed lines and fixed schedules. The traditional companies The scheduled flight A scheduled flight is a bond made by a scheduled airline which is scheduled in advance. This is assured with fixed days and hours throughout the year, whatever the season, for individual passengers. Include Air France, Air Canada, Air Transat, American Airlines , for example. [...]
[...] What direction will the aviation market take? The stakes in this sector will be to meet demand (reduce the time, the expectations in equipment, innovation . ) while gaining market share in a market where competition is fierce. The success will be the strategic issues adopted by the operators. To conduct sectoral analysis of aviation, we will present a diagnostic macro environmental sector, followed by a micro environmental analysis to highlight the intensity of competition. Finally, we will study the strategic positions and winning strategies of airlines, to provide recommendations for future policy. [...]
[...] For example: the cheapest rates are in most cases not modifiable and non-refundable and require a purchase in advance. Conversely the higher rates offered by airlines are often modifiable and refundable without penalties for up to one year. The different classes of travel On a scheduled flight, several classes of service can be offered by the company and the type of class offered depends on the company but also the route and flight time. Classes of travel are divided this way: 1. [...]
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