A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also changing modes in literature and arts in moral and social attitudes and even religious science and the market for stock and bonds. Marketers have understood this newly found eagerness in men to dress, to look good and are doing everything to look they smart, this is being reflected. In the wide array of choices that today's men has before them, spanning inner wear, garments and other related fashion accessories like shoes, belts, ties, wallets each trying to woo them with their own marketing gimmicks. In jeans the top brands are Levi's, Wrangler, Flying machine, Newport, etc., who are offering innumerable and high quality standard range of clothing and accessories. The paradigm shift in jeans wear has fueled the demand for jeans products. The companies are trying to give the international quality with the help of latest technology and lasting finish. In the way people work and dress, the influence of Levi Strauss & Co. and their attitudes finds an expression in today's fashion. Today's garments manufacturers has an answer to the fashionable jeans with the great brands. Levi's has complete male vanity to pamper the Indian male.
[...] The company had decided to get into distribution of the apparel range keeping in view the market needs for branded gents wear line. They would like their range to be distributed to the prime gents wear stores in the major cities of the state. They would be offering ‘Levi Strauss' range, for distribution, which has a worldwide recognition for the brands like LEVI'S, DOCKERS, SIGNATURE, ETC. DILSUKHNAGAR, ABIDS, BEGUMPET, SOMAJIGUDA, and SECUNDERABAD. VALUES AND ACHIEVEMENTS Their values are fundamental to their success. [...]
[...] In 1996, it introduced SLATES named pants in the line of casuals. In 1988, LS&CO celebrated 150th anniversary for introduction of jeans in the Apparel market and 130th of blue jeans. In 2000, LS&CO introduced low priced jeans for women and got succeeded throughout the world. In the same year it stepped into the mass channel. With this, it got “America's best company for minorities” award. Huge volume of mass products were introduced in the year 2003, with the special stores called WALL MART. [...]
[...] Information from motivation studies helps not only in estimating product market potential but also assists in deciding: How best to present the production sales take The relative effectiveness of different selling appeals. The relative appropriateness of various promotional methods. ANALYSIS OF MARKET POTENTIAL: Generally, market potential cannot be analyzed directly, so analysis makes use of market market factor is a market feature or characteristics related to the products demand). Using market factors for analyzing market potential is a two-step process: Select the market factors associated with the product demand. [...]
[...] OBJECTIVES OF THE STUDY To know the market potentiality of Levi Strauss products. To know the perception of the customers on Levi Strauss products. To know the preference rank given by the customer. To identify the perception of the customer about Levi Strauss & Co. and its products. To know the exceptions of the customers from the apparels produce by the Levi Strauss & Co. In total, the objective of the study is to present comprehensive report on market potentiality on Levi Strauss & Co. [...]
[...] Global trade, instantaneous communications and the ease of market entry are among the forces putting greater pressure on product and brand differentiation. To be successful, it is imperative that they change, competing in new and different ways that are relevant to the shifting times. As the “makers and keepers” of Levi Strauss legacy, we must look at the world with fresh eyes and use the power of ideas to improve everything they do across all dimensions of their business, from modest improvements to total re-inventions. [...]
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