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Case study in ICT marketing

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14 Sep 2021

Marketing Mix - Samsung

Case study - 4 pages - ICT marketing

Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...

27 Jul 2021

SWOT Analysis - Vodafone

Case study - 4 pages - ICT marketing

Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has different...

07 Jul 2021

Porter's Five Forces - Samsung

Case study - 4 pages - ICT marketing

When it comes to new technologies, innovations are very common. It will, therefore, be necessary to constantly innovate to be a leader in the sector in which we operate because innovation alone can create a difference between a company and the rest of its sector. This is the type of industry in...

07 Jul 2021

Swot Analysis - Samsung

Case study - 4 pages - ICT marketing

Samsung Electronics is a subsidiary of the Korean SAMSUNG group specializing in the manufacture and marketing of electronic products. It is one of the world leaders in electronic equipment, connected devices, technologies. Samsung has prided itself on being the world's largest manufacturer...

22 Jun 2021

SWOT Analysis - Microsoft

Case study - 5 pages - ICT marketing

Microsoft is an American multinational computer company that was founded in 1975 by Bill Gates and Paul Allen. The American brand is among one of the largest manufacturers of operating systems, video games, software, phones, tablets, computers, and more. Microsoft is the creator of several...

22 Jun 2021

Marketing Mix - Nokia

Case study - 4 pages - ICT marketing

Founded by Fredrik Idestam and Leo Mechelin, Nokia Corporation is a Finnish company founded in 1865. Nokia, a multinational operating in the telecommunications sector, first became a leader in the manufacture of mobile phones in 1998. The company has retained the title of the world's leading...

20 Jun 2021

SWOT Analysis - IBM

Case study - 5 pages - ICT marketing

IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale Company...

17 May 2021

SWOT Analysis - Zoom

Case study - 5 pages - ICT marketing

Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago, the...

02 May 2021

Porter's Five Forces - Netflix

Case study - 4 pages - ICT marketing

Netflix was founded in 1997 in Scotts Valley. The service was only set up and made available about 1 year later, on April 14, 1998. In France, it was not until 2014 that the famous platform was finally launched. The worldwide launch took place in 2016, almost 20 years after its creation. It is...

27 Apr 2021

PESTEL Analysis - Zoom

Case study - 4 pages - ICT marketing

Zoom is an American company specialising in telecommunications, mainly offering conference calls, videos, online messaging services and even online group meetings. Its head office is located in California. Its main shareholders are investment funds such as The Vanguard or Morgan Stanley...

27 Apr 2021

Porter's Five Forces - Zoom

Case study - 5 pages - ICT marketing

Zoom is a mobile application that saw the light of day in 2011. It is a messaging and videoconferencing application, available on all devices, regardless of the operating system or format (smartphone, tablet, computer). Accessible anywhere in the world, it is mainly used by professionals in the...

26 Apr 2021

Marketing Mix - Zoom

Case study - 5 pages - ICT marketing

Founded by engineer Eric Yuan in 2011, Zoom is an American company based in San Jose, California, with offices around the world and employing more than 3,800 people. It is specialized, and currently a leader, in teleconferencing services and in particular videoconferencing. The Zoom online...

05 Apr 2021

Porter's Five Forces - Google

Case study - 3 pages - ICT marketing

For this analysis of Porter's different forces, we are going to base our information on an international scale of the company. While still trying to qualify our analysis according to the different countries in which Google is established and the environment which may be different from one...

02 Apr 2021

Mix Marketing - Google

Case study - 2 pages - ICT marketing

You can do a Google marketing mix to get a better idea of the business and all of the strategies it implements. We will do this marketing mix, both from an international point of view but also from the prism of the French market, as it is the one with which we are most familiar. We will therefore...

03 Mar 2021

SWOT Analysis - Google

Case study - 5 pages - ICT marketing

Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by...

03 Mar 2021

PESTEL Analysis - Google

Case study - 5 pages - ICT marketing

Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in...

25 Jan 2021

SWOT Analysis - Netflix

Case study - 3 pages - ICT marketing

Netflix, founded by Reed Hastings and Marc Randolph in 1997, is an online streaming service that allows its members who pay subscription fees to watch television shows, movies, series and documentaries from their devices using internet connection. Netflix originated in the United States as an...

18 Jan 2021

PESTEL Analysis - Samsung Electronics

Case study - 5 pages - ICT marketing

Globally recognized as an industry leader in technology and currently 10th in the world, Samsung-Sanyo Electronics was founded in 1969. In March 1975 it was renamed Samsung Electronics-Mechanics and just two years later in March 1977 it merged with Samsung Electronics and the Samsung Electronics...

12 Aug 2020

SWOT Analysis - Apple

Case study - 6 pages - ICT marketing

- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only...

12 Mar 2015

Review AMD FX-9590 fastest Processor

Case study - 2 pages - ICT marketing

Speaking of processor technology, of course, there will be no end, and from year to year in addition to the architecture and fabrication better, speed or commonly we call the CPU clock will continue to increase and higher. for that we are going to review one of the latest processor and at the...