The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside the political context, it looks like North America, Europe and Asia are anticipating economic expansion in the region.
Central to these two worlds', Mexico is a genuine hub of the continent from its dependence between a-vis the US and possible new partnerships with Latin American neighbors.
By positioning itself as a company with the desire to export to Latin America, doubts come to mind. Are there really business opportunities in this area? In this perspective, to what country is it attractive to export?And finally, what areas do you consider to relocate to?
By choosing Mexico as the object of our study, we investigate its role in Latin America. The power of this set after Brazil, the analysis of promising sectors shows us real opportunities for foreign investors. Moreover, the willingness of the government to attract foreign capital and the proliferation of free trade agreements, gives Mexico an extra advantage on the international stage.
However, the Mexican state is facing problems related to population growth especially in the capital Mexico City. Similarly, the prevailing insecurity and lack of infrastructure are obstacles that the government will have to resolve for Mexico's economic development to proceed.
In focusing on growth of markets, we focus on the food industry. This relatively untapped by domestic enterprises requires substantial renovations. Like many industries in Mexico, it remains heavily dependent on North American exports.The evolution of the Mexican demand and lack of access to quality products lead us to believe that the market has real Mexican food outlets.
In order to optimize our approach to the Mexican market, we study the success of a foreign company in the agri-food sector. Thus we see that the success of Danone Mexico was based on the combination between the implementation of a strategy focused on profitability and responsible management where the company takes into consideration the culture of its employees.
This dual objective has inspired us to develop the implementation of a proposed export of diet products in the Mexican market.
This analysis allows us finally to conclude that companies must now adapt to a new form of management both profitable and responsible. Tomorrow's managers trained by schools of business as Ipag will be able to design this project for a double globalization beneficial to all.
On March 8, 2007, Mr. George Walker Bush began his tour of several Latin American regions. This new attempt to fence in the US government to revive the partnership agreements with its continental neighbors, we can identify the beginnings of an economic boom in the region.
However, diplomatic relations in America were far from being a priority for Mr. Bush during his second taking office in January 20, 2005. Indeed, following the attacks of September 11, 2001, the Republican government is focused on the fight against terrorism.
Tags: Entering the Mexican food industry, Danone Mexico, Characteristics of Mexican law
[...] On the other hand, the Mexican population is conducive to the consumption of exotic foods from fast food in North America, the Japanese sushi kitchen to the French and Italian foods ) Economic and Political Situation Mexico is a federal republic with a parliamentary democracy divided into 30 states. The election of new President Felipe Calderon (conservative right) who took office in December 2006, has aroused strong protest movements of the left opposition across the country .There are three main political parties: the PAN (Partido de Acción Nacional), the PRI (Partido Revolucionario Institucional) and PRD (Partido de la Revolucion Democratica). [...]
[...] The stakes in this market is important firstly because of the size of the Mexican population and secondly, because this country has yet to emerge fully to exploite food resources.As a result, Mexico attracts foreign capital, particularly investments in Asia.Thus, we observe that the formation of economic blocks continues with a proliferation of international agreements.In other words, even a country as large as Mexico can not fight alone in a globalized world, even with the separatist stronghold that Cuba has finally concurred with other Latin American countries to form a specific exchange area (ALBA). [...]
[...] We therefore adopt a strategy of market niche by positioning itself on diet products, both balanced but retaining the taste of food We saw earlier that the Ministry of Health wanted to fight against obesity and poor eating habits of the Mexican population.In fact, apart from the fact that nutrition information is not the main priority of the population, the need to feed at the lowest price is the primary need of most consumers. Eating well in Mexico is expensive. [...]
[...] Finally, we conclude with an analysis of the food market which is the objective of our interest in the context of a location in the Mexican market. Mexican Market The Mexican government has abolished customs duties for most sectors under the preferential agreement between Mexico and the European Union. In 2007, EU countries could export to the Mexican state as if they were part of the NAFTA. To begin our overview of the Mexican market, we focus on the heavy industry. [...]
[...] Entering the Mexican food industry Group Danone in Mexico To understand and optimize our choice of location in the Mexican food industry, analysis of business success in Mexico is ideal. As such, the company Danone is the one we used in our study. We look at this particular company, because its goal of double project in a disadvantaged region of Mexico is a management model both profitable and fair. Before we proceed to our case study, we analyze the Danone Group and the reasons for its success in Mexico in order to apply these principles to our final project ) The company Danone is the world leader in the water market through Evian and the second global company in the market for biscuits. [...]
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