As Nye points out in his book Soft Power ,Power is the capability to get things done, meaning that it has the ability to gain the outcomes one wants through affecting the behavior of others.
In this essay I will explore whether globalization has made the emergence of soft power more important and effective, within the conduct of international affairs, than hard power. In order to discuss this question it is essential to have an understanding on globalization and on the constitution of these two concepts of power. I will firstly outline what globalization is within international relations and define these two notions power. Moreover I will embed the benefits and goals of soft power by surrounding this concept within a historical context. I will conclude with a discussion on why soft power is of greater importance within the conduct of international affairs within our modern society today.
Globalization, by its advocates, is seen as a facilitator for a 'new idealism of economic openness, political transparency, and global culture.'' It stipulates prosperous advancements in common human standards and equality as norms and rules, which are channeled around the world. From a critic point of view, globalization is seen as a tool through which powerful hegemonic states implement economic primacy, by which little attention is paid on human rights, labor standards and the environment among other concerns; in this form globalization is a threat in which states try to protect themselves from, as individuals try to combat the dangers which arise from it.
[...] O, ‘Global Transformation in the 21st Century: Soft Power or Hard Power?‘ Nye, J. S, ‘Soft Power: the means to success in world politics,' Pg 2  Jeffrey D. Bean. ‘Chinese Soft Power and Its Implication for the United State' Pg4  Philippe D. Rogers. ‘China and United Nations Peacekeeping Operation In Africa,'Pg 76 Nye. J. S, ‘Combining Hard and Soft Power‘ Asante. O, ‘Global Transformation in the 21st Century: Soft Power or Hard Power? ‘ Kohara. M, ‘Information power and international security' Pg 41  Hohara. [...]
[...] Globalization is making soft power more effective with the information power. As information power becomes ever more important within the conduct of international affairs among different states in this era of globalization, so does the mechanism behind it, soft power. Bibliography Asante. O, 2009. ‘Global Transformation in the 21st Century: Soft Power or Hard Power? ‘[Online] Available at:
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