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Cradle to Cradle Design

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  1. Why our current economic model is unsustainable
    1. A strained planet
    2. Consumers at risk
    3. One reason: The unplanned industrial revolution
  2. Why eco efficiency alone is not the solution
    1. What eco efficiency is
    2. Less bad is not good
  3. How C2C draws on nature to fix our model
    1. Nature as a source of inspiration for design
    2. Eco effectiveness rather than eco efficiency
    3. When waste equals food
    4. Whole system thinking
    5. When growth becomes restorative
  4. How to apply C2C to product design
    1. Eliminating the concept of waste
    2. Biological and technical cycles and nutrients
    3. The ABC-X List
    4. Three categories of products
  5. C2C in action: Herman Miller and the Mirra Chair
    1. HM and the environment: a firm commitment
    2. Thinking about the next step: The rise of the C2C idea
    3. Implementation of C2C
    4. Measuring results
  6. C2C: The next industrial revolution?
    1. Potential benefits for companies implementing C2C
    2. Potential challenges for companies implementing C2C
  7. Conclusion
  8. Exhibits

In March 2005, the UN released its Millennium Ecosystem Assessment , the first comprehensive scientific audit of the state of the planet. Completed over four years by 2,000 experts, the survey demonstrates that economic activity has destroyed 60% of the Earth's life-supporting ecosystems, threatening humanity's ability to sustain its standards of living. Thus, even though the Industrial Revolution has brought about a tremendous rise in the standards of living of most in the Western World, and although globalization is spreading this wealth to an increasing number of people in the developing world, a growing number of worrisome environmental trends suggest that our current economic model is not sustainable in the medium- to short- run.

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