The term "search engine" is usually used to describe crawler-based search engines and human-edited web directories. Search engine optimization involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific combination of keywords (or key phrase) has been typed in. The position or ranking is dependent on an algorithm used by each search engine to match relevant site page content with the key phrase entered. There is no charge for these listings to be displayed or when a link relevant to the site is clicked upon.
In this assignment, we are going to explain how the search engines/directories are important and how we can optimize our ranking. We will take as an example the stationary brand Paperblanks (notebooks, diaries, guestbook and adressbooks). In the first part, we're going to speak about the basics of the search engines and directories and focus on the keywords importance. In the second part, we'll have a look at the links and the text in our website. Then, to finish, we'll dedicated the last part to technical aspects which are going to help our website to be more user friendly and also easy to follow by the search engines.
Search index companies (like Google.com) own thousands of computers that use software know as spiders or robots to grab web pages and read the information on each page or all the pages by using complex algorithms which index this information.
[...] The designers do that so all the browsers can view their chosen fronts. This is a mistake. Because this page may content useful keywords but the search engine can't read anything. For the visitor, the image is also slow to download, more slow than it was text content. It is important to stay one step behind the web technology, at the end, a website like Google prefer simple content, it is easier to read and categorize. The Paperblanks website uses too much image at the moment. [...]
[...] The most useful the website is for the visitors, the most successful it will be. Why? Because the more useful or interesting your site is, the more the people will talk and post links on blogs/forums etc. C.1) Limiting Multimedia If we look at the world's successful websites, they don't use a lot of multimedia content (flash animations and videos for example). Flash introductions are most of the time pointless and the major search engines don't like them because they don't provide indexable content. [...]
[...] Google will provide you the first 100 keywords if you are not sign up for an Ad words Account. The results Google provides us are the keywords typed in by real searchers on its website (and partner's site). Very useful, we can download these results into a spreadsheet. After typing my list of keywords, Here are the results Google provided me: Keyword Competition Global Monthly Local Monthly Searches Searches What does this table means? On the global monthly searches, the number is actually the number of people which search for this word on the previous month. [...]
[...] A Guide for your first steps in SEO (search engine Optimization): Examples focused on stationary products. The basics on search engines and directories A.1) Optimization for search indexes (Google). Links and text B.1) The links B.2) The text Making your site useful to the visitors and visible to the search engines. C.1) Limiting Multimedia C.2) Using text, not graphics C.3) Clear titles C.4) Providing different routes C.5) Different things to do when creating a web page: The term "search engine" is usually used to describe crawler-based search engines and human-edited web directories. [...]
[...] - A search directory is a categorized collection of information about web sites instead of containing information from web pages. Yahoo.com and dmooz.org has staff members who examine all the sites in the directory to make sure they're placed into the correct categories. - The Meta indexes: the information collected by these indexes is the Meta tags pulled off the pages in the index. A.1 Optimization for search indexes (Google). When Google searches for your search term, it looks for pages containing the exact phrases. [...]
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