Modern age is the age of advertising and all advertising involves pictures, whether still or moving. Our day starts with the newspaper and can we imagine a newspaper without advertisements? Preparation of advertisement material is a joint effort of photographers and other creative people to depict products in such a manner as to capture the imagination and attention of the reader.
[...] Catalogues, Brochures and Literature If an advertising illustration creates sufficient enthusiasm for the viewer to go and buy the product, an advertising photographer has done his job well. The literature should generate interest and give accurate information. This kind of work is descriptive. It has to be honest and flattering enough to sell the idea. The product should look its very best; words in the copy should be clear and brilliant. The settings of a product should be attractive and may even display the product in an unusual way. [...]
[...] Getting the ideas The purpose of an advertising illustration is to attract attention, tell a story and help sell a product or a service. Its purpose is to persuade the buyer to buy that product by rousing his curiosity. It should be aesthetically exciting too, for a boring picture can kill the interest. Size of the picture does not matter; neither does its colour and shape. All that matters is the arresting power. Ideas come from creative people. The generation of an idea is always unpredictable. [...]
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