A brief look at the company L'oreal and some of it strategies
Thesis - 12 pages - Business strategy
Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was research and innovation in the interest of...
The American reality: Life in the working class
Thesis - 19 pages - Sociology & social sciences
In 1848, as the spread of capitalism and the Industrial Revolution were forever changing the social, political and economic landscape in Europe and America, early social theorist Karl Marx defined the working-class as those “laborers who must sell themselves piecemeal… a commodity like...
American history: A chart on the causes and effects of the revolutionary war
Thesis - 7 pages - Modern history
Throughout the mid-1700's resistance to British control in the colonies grew as Britain tried to consolidate their empire through a series of ordinances after the Seven Years' War. Although the passage of the Stamp Act, Declaratory Act, Sugar Act, and the Townshend Duties did not inevitably hurry...
The American West: A clash of social, cultural, and environmental forces
Thesis - 9 pages - Modern history
The character of America was largely shaped by the American experience in the West from the early 1700s until the present day. Although the values of freedom and equality under the law had been established in the East during the colonial and revolutionary periods of American...
Biographies of three African American aviators
Thesis - 7 pages - Journalism
The following document presents an overview of three distinct and influential African American pilots from the 1920's and 1930's era. Following World War I and II, many African American men and women began to dream of become pilots. Unfortunately, the situation in the United States...
Arab-Israeli conflict: From Copenhagen to Beijing and Washington to Jerusalem: American-Israeli relations cooling off
Thesis - 12 pages - International relations
Since the dawn of the industrial revolution there have been two consistent interlocking themes behind Middle Eastern-Great Power interactions. First, Great Powers have a tendency to view the Middle East as a strategic commodity, because of its geographic location and vital natural resources....
To what extent do companies and Private Equity funds benefit from LBO operations considering the impact of the Covid-19 health crisis?
Dissertation - 33 pages - Finance
This dissertation aims to understand how companies and Private Equity funds can benefit from LBO operations while this mechanism is considered risky. On the one hand, the literature review will bring an academic view to, first, understand the potential benefits of LBO operations, then consider...
Two centuries of economic growth: Europe chasing the American frontier (Robert J Gordon)
Thesis - 6 pages - Economy general
This paper deals with the gap between the economic developments of the United States with respect to the main Western European Countries in the last two centuries. In the mid-nineteenth century, Europe and the U.S. had similar GDP and productivity levels. However, over a period of time the...
Why ARRA (American Recovery and Reinvestment Act of 2009) is good for America?
Thesis - 4 pages - Political science
The American Recovery and Reinvestment Act of 2009, abbreviated “ARRA”, is a stimulus bill which was proposed and passed by President Barack Obama and the 111th Congress of the United States exactly one year ago. What better way to examine the effectiveness of ARRA than giving it...
Americans and the Second World War (WW2)
Thesis - 2 pages - Modern history
World War II for Americans was considered by most to be “the good war”, it got the United States out of the depression and American patriotism and pride were at an all time high. Core values of Americans such as honesty, freedom, pride, peace, hope, and liberty were...
American Civilization and World History: an essay on American Exceptionalism
Essay - 4 pages - Political science
Alexis de Tocqueville was the first author to write that 'the position of the Americans' was 'quite exceptional.' But the modern notion of American Exceptionalism emerged in the 50s and 60s, and has been particularly challenged since then. This concept refers to the...
Miramax Company
Case study - 18 pages - Services marketing
The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning it was...
North American Free Trade Agreement (NAFTA) and its consequences
Essay - 5 pages - Economy general
The agreement NAFTA (North American Free Trade Agreement) defines a free trade area of 430 million inhabitants trained by the United States, Canada and Mexico. Signed by the presidents of these three countries on October 7th, 1992 in San Antonio (Texas), the treaty came into effect on...
Analyzing the strategies of a transnational company in a host country- Case of Toyota Motor Corporation
Thesis - 10 pages - Management
To further illustrate the key points of international business management, this paper aims to demonstrate how to prepare the situational analysis for a transnational company by establishing Toyota Motor Corporation's business in United States, one of its host-country nations, as an...
Multi-field approaches of the company: Strategy of Adidas
Thesis - 16 pages - Business strategy
The choice of the international group Adidas has imposed itself. Indeed, we wanted to get better acquainted with the sports market since it has steadily increased over the past years. It still represents a certain future and substantial market share in the market of sporting goods. The...
Popularity of tattoos growing in American culture
Case study - 6 pages - Educational studies
The word "tattoo" stems from the Tahitian word “tatu”, meaning “to mark or color [the skin]” (Webster, 1913). A tattoo is the placement of pigment within the skin to create a picture or design. The process of tattooing is produced by deep puncture wounds in one's skin....
Parent/Child relations in American Literature
Essay - 3 pages - Literature
Throughout American Literature, one can notice many writings focus on either mother/daughter relationships or father/son relationships. These relationships are described in various ways, but one very common way involves parental love towards sometimes unappreciative children. This...
Jurgis and the American Dream
Case study - 3 pages - Literature
In Upton Sinclair's novel The Jungle, a Lithuanian immigrant named Jurgis Rudkus experiences the hardships and emotions of life in the meatpacking district of Chicago, otherwise known as “Packingtown.” Jurgis's story begins very tranquil as he is getting married to a sixteen-year-old...
The Death of the American Dream
Case study - 2 pages - Educational studies
What is the American Dream? There are as many answers to that question as there are Americans and those around the world who look to the American way as a guiding ideal. For some the American Dream might be achieving professional success, others may seek fulfillment in...
The American Myth
Case study - 2 pages - Educational studies
The American dream and the nature in which so many Americans struggle to achieve it is an omnipresent theme in Happy and Biff's journey throughout Death of a Salesman. While the brothers both struggle to achieve the American dream, their techniques in handling this struggle...
Written Company Report: Performance of Abercrombie & Fitch
Case study - 19 pages - Business strategy
Over the years, the retail industry has seen remarkable changes arising from the need to withstand the pace of the dynamic customer preferences, tastes and awareness in the wake of global interconnectdness. A definite revelation of the trend is that of the success story of Abercrombie & Fitch...
The legal process of entering into a joint venture with the Cuban water utility company
Essay - 16 pages - International law
This paper examines the legal process of entering into a joint venture with the Cuban public water system through a joint venture in a Post-Fidel Castro Cuba. Although Fidel is no longer at the helm, the Cuban Communist party is still in power. Since Cuba has a state planned economy, we place...
The American way of life in the fifties
Essay - 5 pages - Political science
Between 1947 and 1960, the average real income for American workers increased by as much as it had in the previous half-century. Over the same period, the GDP soared 220%. Consumption of personal services increased by 3 times. In 1960, per capita income was 35% higher than even the boom...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...
The Coca-Cola Company on a strategic level
Thesis - 8 pages - Business strategy
Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times....
Maverick Energy Group: Company profile
Thesis - 18 pages - Business strategy
Maverick Energy Group, is a rapidly growing US independent currently positioned to benefit from the current rise in both oil and natural gas prices. Declining production and depletion of existing reserves within the United States is causing increased pressure on state and federal agencies to...
American marriage and family: The final
Thesis - 2 pages - Social, moral & civic education
In “The Mommy Tax,” Ann Crittenden discussed the fact that, unlike countries like France, America has no real infrastructure to protect women workers. While some countries view producing good children as a contribution to the nation, America doesn't measure things that way: France...
Case study: American home products
Thesis - 3 pages - Business strategy
American Home Products manages diverse business ranging from packaged drugs, food products and household products. The company believes in aggressive marketing strategy which has helped company cloak phenomenal growth over the years. Being the consumer product company,...
American business in the age of the modern corporation: Government, infrastructure and the corporation
Thesis - 4 pages - Economy general
When analyzing the history of the American corporation, it is tempting to believe that the cause of the rapid rise of large, hierarchical corporation, in a highly concentrated industry is over determined. Historians have advanced theories that explain this “corporate revolution”...
Gender in American English: How women are socially muted through speech
Thesis - 3 pages - Social, moral & civic education
This paper will explore the theory that women as a minority group are socially muted through the prevalent use of masculine and male created language in American English to describe common activities at home, work place and in the society. The research was started with the question,...
