Franprix and Monoprix - Franchise Marketing Analysis
Case study - 7 pages - Brand management
Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...
Analysis "OM/SCM in the news" Operations/supply chain management of Tesla Company
Case study - 2 pages - Logistics
The first article focuses on the importance of using the lithium battery in the automotive sector. This battery represents a great alternative to the use of diesel fuel. The essential component of this battery is the lithium is qualified by the "new gasoil". Consumption demand for this type of...
The UK's unwritten constitution is put to the test by Johnson's unprincipled acts, The observer - Catherine Haddon (10 july 2022) - Analysis of British politics and its impact
Text commentary - 3 pages - Political science
The English constitution is not a single, codified document, but a collection of texts and unwritten principles. The government of Prime Minister Boris Johnson, in office between 2019 and 2022, would have undermined some of these rules, particularly regarding transitional governments, and thought...
Internal and External Analysis of the Company "Chez le brasseur - La Valette"
Case study - 12 pages - Catering marketing
Its branded beers, brewed in front of the consumer with complete and qualitative equipment, on the basis of malt from Belgium (among other properties), contribute largely to its attractiveness. Blonde, white, amber, brown, raspberry or fig draught, but also seasonal (spring, summer, Christmas),...
Extra-financial analysis of the LVMH Group
Case study - 15 pages - Business strategy
This presentation offers an extra-financial analysis of a group with a global footprint: LVMH.
Someland's main exports - Analysis
Case study - 1 pages - Business strategy
The chart below gives information about Someland's main exports in 2005, 2015, and future projections for 2025. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
Growth Analysis - Domino's Pizza, Inc
Case study - 9 pages - Business strategy
After a slight decline in performance since mid-2022, Domino's Pizza is starting to perform well again and this leads us to believe that for the year 2023, new marketing strategies will be put in place to continue to have good growth. Domino's Pizza has released its results for its first...
Data Analysis for Decision Making - Cookfood Project
Tutorials/exercises - 6 pages - Mathematics
A questionnaire is administered to a sample set of 856 individuals on a pilot consumer brand called "Cookfood" ready-to-eat product. The data gathered on the sample set is based on their answers with respect to their attitude to the new product, as well as standard demographics, such as age,...
Market analysis of KidZania's park
Case study - 7 pages - Business strategy
The Mexican park KidZania created by Xavier López Ancona has expended successfully in numerous countries.. This innovative and educational entertainment venue offers children a unique blend of experiential learning and imaginative play within a simulated city environment. KidZania's growth on...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Danone's financial analysis
Case study - 15 pages - Business strategy
This document is a presentation about Danone's financial analysis.
McDonald's Short Story and Analysis
Case study - 3 pages - Marketing theories
McDonald's is one of the largest fast-food chains in the world, with thousands of locations in over 100 countries and a strong brand recognition and a commitment to innovation and customer service. Despite ongoing challenges, the company remains an important part of the global food industry...
Financial Analysis - Airbus
Financial analysis - 24 pages - Finance
Airbus Group is the European leader in aeronautics, space and defense. The group was founded in 2000 following the merger of three companies of German, French and Spanish origin. It is present throughout the world and, along with the American Boeing, is positioned as one of the two leaders of...
Brexit Analysis
Case study - 5 pages - Business strategy
The UK has always had a tumultuous relationship with the European Union, seeds of Britain's dissent can be traced all the way back to the EEC the precursor to the modern-day EU. Following WWII EEC was set up with the intent of bolstering trade relationships within Europe based on the...
Sri Lanka, economic analysis of an emerging country
Case study - 8 pages - Business strategy
With more than 21 million inhabitants, Sri Lanka is an emerging country, with high-growth rates during last years. The key economic forecasts are good, with a positive and moderate inflation. However, debt risks remain real with a current account negative since 2011 and which should be negative...
Walmart vs. Target: Comparative Analysis of two different public traded companies in the Retail Industry
Case study - 4 pages - Business strategy
Walmart and Target, two prominent retail giants in the United States, have distinct identities and strategies. According to the www.washingtonpost.com, « Target and Wal-Mart are, in short, the fraternal twins of American retail — sharing much of the same DNA, yet strikingly different »....
Quantico, Simon Finds Out the Truth About the Twins - Joshua Safran and Mark Gordon (2015) - Filmic Analysis
Artwork commentary - 2 pages - Film studies
The scene we have here is taken from an American TV show called "Quantico". The first season of this "terrorism drama thriller" series premiered on September 2015 in the United States, and its last season (third one) concluded in August 2018. The creator of this TV show, Joshua Safran, wanted to...
Egypt Tourism: Market Analysis Overview and Priority Markets
Market study - 7 pages - Tourism marketing
This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.
Financial Statement Analysis - BMW
Case study - 12 pages - Finance
The Liquidity and Solvency section aims to analyze the financial situation of BMW through two different perspectives: Firstly, by analyzing its liquidity, which indicates the ability to pay its short-term liabilities, and secondly, by evaluating its solvency, which indicates the ability to pay...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...
Marketing Analysis of Novotel La Grande Motte Golf
Case study - 13 pages - Marketing theories
Novotel La Grande Motte Golf is based near the golf course of La Grande Motte, a Mediterranean seaside resort, south of France, 25 minutes south-Est from Montpellier. The hotel belongs to the Company named SAPAB. This society owns two other hotels. One in Paris and the second in Switzerland. Miss...
Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces
Case study - 5 pages - International marketing
Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).
PESTEL Analysis - Merck Millipore
Case study - 6 pages - International marketing
Merck Millipore is a leading German life sciences company. Their headquarters are in Darmstadt, Germany. Founded in 1668, it operates in the fields of pharmaceuticals and chemistry. Indeed, the company's goal is to solve the most complex problems in the field of life sciences by...
Strategic Analysis of Microsoft
Case study - 7 pages - Business strategy
Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...
SWOT Analysis - Lafuma
Case study - 5 pages - Business strategy
Lafuma is one of the forerunners in the field of outdoor sports equipment. It is a French sports and leisure equipment designer and manufacturer created in1930. The company has evolved over the years. In fact, the brand introduced metal frame backpacks in 1936. In 1954, the company launched into...
Competitive analysis of the aerospace industry - Boeing and Airbus
Case study - 6 pages - Brand management
One of the main challenges in all industries is rival companies, and it is critical to the survival of a company to consider its rivals competitive actions. In this report, we investigate the competitive rivalry between the two giants of the aviation industry, Airbus and Boeing, to discover how...
SWOT Analysis - Shein
Case study - 5 pages - Fashion and ready to wear marketing
Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. The apparel brand has reached out to consumers within the United States, Germany, Russia, France, and over two hundred other nations across the globe. The company's mobile application, as of...
Pestel Analysis - The real estate market in the US
Case study - 6 pages - Services marketing
The United States' housing market is experiencing a considerable shift. As the government tries to quell the impacts of inflation with relatively higher interest rates, every other aspect of the economy from foreclosure rates to housing market prices remains in flux. As such, housing prices...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical...
