SWOT Analysis - Häagen Dazs
Case study - 5 pages - Brand management
Häagen-Dazs is a company that was founded in the 1960s by Reuben Mattus, headquartered in Minneapolis, Minnesota, United States. The company is an industrial ice-cream producer and marketing company, now known worldwide. It distributes its products through mass consumption (jars, mini jars,...
PESTEL Analysis - Disney
Case study - 5 pages - International marketing
Disney is the short name commonly used for ‘The Walt Disney Company', an American company originally operating in the animation sector since 1923. Then over the years, they achieved successes in the entertainment sector in general. In 2012, it became the world's leading entertainment...
PESTEL Analysis - Nutella
Case study - 5 pages - Brand management
Nutella is a brand that belongs to the famous Ferrero group, known the world over for its chocolates during the Christmas holidays, in particular and it's spread with an inimitable taste whose success is no longer to be proven. In 2018, the group recorded a turnover of 11.2 billion euros,...
SWOT Analysis - Kraft Foods
Case study - 5 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods Group Inc. 1989:...
SWOT Analysis - Magnum
Case study - 5 pages - Brand management
MAGNUM is a brand of premium ice cream and chocolate. The brand is owned by the UNILEVER group but forms a separate segment in the vast universe of the Dutch-British group. MAGNUM sells ice cream in tubs, on sticks, as well as in the form of individual frozen bites. The brand is positioned as a...
SWOT Analysis - Microsoft
Case study - 5 pages - ICT marketing
Microsoft is an American multinational computer company that was founded in 1975 by Bill Gates and Paul Allen. The American brand is among one of the largest manufacturers of operating systems, video games, software, phones, tablets, computers, and more. Microsoft is the creator of several...
Detailed analysis of the financial performance of Tesla and NIO
Financial analysis - 15 pages - Finance
In this document, we will perform an analysis of two electric car manufacturers, Tesla and NIO. We will be able to compare their models, their strategy but above all their performance. Tesla and NIO are companies that design, build and market vehicles. They are therefore involved in...
PESTEL, 5 Porter's Forces and SWOT Analysis - Adidas: Understand internal and external forces
Case study - 3 pages - Sport marketing
ADIDAS, a German multinational firm founded in 1948, is famous for its sports items and dominates the sneakers market around the word. However relevant is the idea that Adidas is invulnerable through its leadership, I wish to show that many internal and external forces impact this shoe brand....
PESTEL Analysis - Subway
Case study - 5 pages - Catering marketing
Since its inception in 1989, the Subway company has continued to expand its activities in many countries around the world. Most of its restaurants are located in the United States. In addition, beyond the quality of the products offered by Subway, the popular brand loved by burger fans is known...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
The company's strategic diagnostic tools - Toyota SWOT analysis
Course material - 3 pages - Marketing theories
In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will...
SWOT Analysis - Amazon
Case study - 6 pages - Distribution marketing
In order to better understand Amazon's SWOT analysis, it is worth going back to its history. Amazon is an American-born, Seattle-based e-commerce company. Originally, the Amazon company was only involved in distance selling of books, then diversified by offering cultural products, and...
SWOT Analysis - How to Develop a Strategy For Success - The Case of Burberry
Case study - 4 pages - Marketing theories
In every organization, company, society or enterprise that wants to make profit, the SWOT analysis is indispensable. The SWOT analysis helps managers to evaluate the strengths (S) and weaknesses (W) of a company in an internal level in one hand. On the other hand, it also allows...
PESTEL Analysis - Nestle
Case study - 6 pages - Distribution marketing
Present in many countries, Nestlé is a company that occupies an important place in the agri-food sector. Thanks to its diversified products of different quality and nature, the Nestlé company has found a loophole that has enabled it to attract as many consumers as possible, gain a remarkable...
PESTEL Analysis - H&M
Case study - 6 pages - Fashion and ready to wear marketing
There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear market....
International strategy analysis of Galeries Lafayette
Case study - 7 pages - Management
This assessment has been done on Galeries Lafayette Group. The group has been a pioneer in terms of business and distribution, with stores located in traditional city centers. The group has then diversified its core-business and acquired quite a lot of companies. BHV Marais, La Redoute,...
PESTEL Analysis - Coca-Cola
Case study - 5 pages - Brand management
The Coca-Cola Company has grown over the years into a real legend and recognised symbol in the soft drink industry, among its competitors, and among its consumers. It is considered much more than just a company that distributes beverage syrups, a brand that is so popular and renowned around the...
Strategic Analysis - Uber
Case study - 23 pages - Services marketing
Uber Technologies Inc. is a global transportation technology company operating in more than 760 cities around the world, and in more than 70 countries. The American giant generated net revenues of $6.5 billion (excluding China) in 2016, simply from its transport business. Uber, where the...
SWOT Analysis - Pepsico in France: opportunities and threats
Case study - 4 pages - Services marketing
With an increasingly high turnover from the establishment on French soil since the 60s, PEPSICO France has managed to integrate and make a place in the market for soft drinks (BRSA). This market, which is estimated at over 4 million Euros, offers PEPSICO several opportunities. These elements are...
Critical analysis of ExxonMobil and British Petroleum
Case study - 12 pages - Business strategy
ExxonMobil is an American multinational, with its corporate headquarters in the city of Irving in the state of Texas. It is considered a leader in the industry of energy and petrochemicals in all its fundamental characteristics, they operate facilities: managing all processes from manufacturing...
SWOT Analysis - National Society of the Prevention Cruelty to Children's Online Program
Thesis - 4 pages - Social sciences
The National Society for the Prevention of Cruelty to Children (NSPCC) is one of Great Britain's largest and most financially successful charities. In many ways, when the NSPCC decided to launch a program for its donors to bank online, it was simultaneously offering too much and asking too...
PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
Financial Statement Analysis
Course material - 2 pages - Management control
Financial statements are accounting reports that firm issues periodically to describe its past performance. Investors, financial analysts, managers and other interested parties such as creditors rely on financial statements to obtain reliable information about a corporation. The three required...
PESTEL Analysis - Starbucks
Case study - 5 pages - Distribution marketing
The United States-based Starbucks Coffee Company was founded by three friends who met at The University of San Francisco in 1971. They opened their first coffee bean store in Seattle, Washington, in March of that year, near the historic Pike Place Market which bore its now historic brown mermaid...
SWOT Analysis - Pepsico in France: opportunities and threats - published: 22/07/2010
Thesis - 3 pages - Business strategy
Since its introduction to France in the 1960's, PEPSICO has been steadily increasing its turnover on the French soil. The company has managed to integrate and carve a niche for itself in the market for soft drink. This market is valued at over EUR 4 millions. In spite of the rapid growth PEPSICO...
PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...
PESTEL Analysis - Fitbit
Case study - 5 pages - Sport marketing
“Innovation meets motivation”, this is the main slogan for this very popular brand of fitness wearable gear and it very aptly describes what the company has tried to achieve since it was founded in 2007 by James Park, CEO and president and Eric Friedman who is the chief technology...
PESTEL Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar Electro company which is based in a town called Kempele in Finland was founded in 1977 by Seppo Säynäjäkangasand, who invented the first wireless EKG monitor. With its technological innovations in wearable heart rate monitors, it has become one of the leading manufactures in the...
SWOT Analysis - The Asian luxury market: LVMH
Thesis - 3 pages - Services marketing
The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension to consume luxury goods is quite important....
SWOT Analysis - Nespresso
Case study - 5 pages - Business strategy
We would like to think that the customer of Nespresso looks like 'a perfume addict' who does not really care about the quality of coffee. He attaches more importance to the packaging and the purchasing atmosphere than the contents themselves. Two of the three key points of the Nespresso...
