Consult more than 14484 documents with no limitation. Our subscription options

Theme : Asia

Our documents

Filtrer par :

25 May 2021
doc

The COVID-19 Impacts on Tourism Industry - The Japan's Case

Thesis - 13 pages - Tourism marketing

It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that I had...

14 Apr 2009
doc

Rapprochement and Co-operation between China and the United States

Thesis - 7 pages - International relations

The establishment of relations between the United States of America and the People's Republic of China (China) was in every sense a watershed in the history of foreign policy, and permanently altered the international system. U. S. President Richard M. Nixon's trip to China in February 1972 was...

14 Jul 2009
doc

Rapprochement and cooperation between China and the United States: The revolutionary breakthrough which changed the balance of power forever

Thesis - 7 pages - International relations

The establishment of relations between the United States of America and the People's Republic of China (China) was in every sense a watershed in the history of foreign policy, and permanently altered the international system. U. S. President Richard M. Nixon's trip to China in February 1972 was...

27 Jan 2011
doc

Chinese Tourism in France: developmental perspectives of the market by 2030

Market study - 35 pages - Services marketing

Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...

18 Aug 2017
doc

New product report of SOOTHE Inc.

Case study - 7 pages - Business strategy

SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and...

21 Oct 2009
doc

Changes in the lives and roles of women 1300 to the present

Thesis - 5 pages - Journalism

The lives and roles of women have changed monumentally since the 1300s. Today, women in the West and Southeast Asia enjoy benefits, like legal rights and educational opportunities which were not available to the women before them. This paper will analyze the many changes in the lives and...

21 Jun 2013
doc

Origin population and distribution of the Dagestan and Caucasus groups

Case study - 2 pages - Educational studies

In the last decade, genetic variation in the human mtDNA has been studied extensively. About 99% of the population in Europe and America has been studied and general patterns have been explained. Ten mitochondrial DNA haplogroups have been used to categorize them. These are H, I, J, K, M, T, U,...

03 Mar 2011
doc

Danone in China: The strategy of growth

Case study - 31 pages - Services marketing

Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...

03 Mar 2011
doc

Cosmetics and intercultural strategy marketing: L'Oreal's sales strategy vis-a-vis the cultural diversity of eye make-up

Case study - 21 pages - Services marketing

Today, the cosmetics market is a particularly flourishing market. New firms are emerging and being introduced to this growing market. Makeup has become a consumer product, and has declined as a luxury item, as it is now distributed by major brands. This product, which is a must for most of the...

21 Mar 2012
doc

International retailing: Carrefour

Essay - 26 pages - Business strategy

Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...

14 Oct 2020
doc

SWOT Analysis - Louis Vuitton

Case study - 9 pages - Services marketing

This resource kit consists of six articles dealing mainly with the company Vuitton. Three of these articles are from famous French newspapers (Le Monde, Les Echos, La Tribune) and are recent ones (October 2005). They deal mainly with Vuitton's place in Asia. We also include the article...

17 Jun 2008
doc

Nationalist movements that took place in the Philippines, Indonesia and Vietnam in an effort to overthrow colonial rule

Essay - 4 pages - International relations

A little known history professor once argued that the colonization that took place in Southeast Asia during the nineteenth century occurred in fundamentally the same manner. Colonial powers entered the country, subjugated the local people and exploited valuable resources for economic and...

15 Jan 2009
doc

Australia, Britain and the EU

Essay - 4 pages - International relations

The relationship between Australia and the European Union does not seem to attract much attention. Few books had been written on it, and the general impression is that this relationship is not put forward by neither Australia nor the EU. While many scholars focus today on the importance of...

20 Jan 2009
doc

Is the Dingo a true Aussie specie? Managing the Dingo (Canis lupus dingo): Conflict between the anthropogenic and environmental factors

Essay - 6 pages - Biology

According to Aboriginal myths and legends, the dingo (Canis lupus dingo) would have evolved in Australia from the “Dreaming” - the creation period - and have always been a highly estimated and valued companion. As a consequence of these oral memories and scarce testimonies of the past,...

04 Jan 2011
doc

Analysis of a company: H&M

Thesis - 31 pages - Management

Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...

29 Apr 2009
doc

Economic history of Hong Kong during the 20th century

Thesis - 8 pages - Economy general

In this essay I will explore the economic history of Hong Kong during the 20th century. Hong Kong, during this period, I will argue, went from an entrepot trading outpost, which nevertheless attracted large British trading companies, to a major independent regional trading center. I will start by...

27 Jan 2011
doc

The choice of Nissan as a likely partner for Renault

Case study - 4 pages - Business strategy

On March 27th, 1999, an alliance was signed between Nissan and Renault after 10 months of discussions between the two automobile firms. At the turning point of the twenty first century, the automobile market is in an increasingly competing environment with heavier investments to make and more...

26 Oct 2011
doc

AXA Group - An Analysis on the 9th largest financial provider in the world, its acquisitions and Global Operations

Market study - 7 pages - Business strategy

"The Global Financial provider provides financial services throughout the world. It deals in various forms of insurance like life, health, etc. It also provides investment management solutions. Strictly speaking, the company operates in five departments. They are Life & Savings, Property &...

14 Apr 2009
doc

Standard Chartered Bank and human resource management

Thesis - 24 pages - Human resources

Standard Chartered Bank is a British bank headquartered in London with operations in more than seventy countries. It operates a network of over 1,700 branches and outlets (including subsidiaries, associates and joint ventures) and employs 73,000 people. Despite its British base, it has few...

28 Jul 2021

SWOT Analysis - Vodafone

Case study - 4 pages - ICT marketing

Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has different...

29 Nov 2010
doc

Internationalization Strategies of Wal-Mart and Tesco

Case study - 11 pages - Business strategy

We will look at the strategies implemented by the companies Wal-Mart and Tesco, in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate/rhythm and the speed of establishment of these two firms internationally,...

10 Jun 2009
doc

The Abu Sayyaf holds the raging Philippines' economy captive

Thesis - 5 pages - Economy general

The Philippines finds itself in Southeast Asia, in a wondrous archipelago of seven thousand islands in the Western Pacific. It began as a Spanish colony but was ceded first by the Spanish to the Americans, and subsequently by the Americans to the Japanese; it eventually achieved...

25 Nov 2010
pdf

Marketing and the promotion of Bordeaux Wines in France and abroad

Thesis - 60 pages - Services marketing

In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...

16 Feb 2011
doc

L'Oreal Group: Economic and Financial analysis

Case study - 55 pages - Finance

The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...

03 Mar 2011
doc

The emerging triad in the new global economy

Essay - 7 pages - Economy general

Since 1980, the third technological revolution has been booming; a revolution based mainly on new information technologies and brand firmly established as a "new economy". With the help of these technologies, particularly the Internet, the information economy itself is now seen in the global...

03 Mar 2011
doc

Choice of international strategy for LVMH

Essay - 22 pages - Services marketing

In a society where there are real differences in wealth, the luxury industry has always generated more excitement, because it conveys a value of aspiration for its products. In 2005, it rebound in activity after a period that was a little more difficult, mainly in Asia and Europe (high...

16 Jan 2009
doc

Genetics: Case France and bio-technologies (business model)

Essay - 15 pages - Business strategy

Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil pollution....

29 Sep 2010
doc

What makes Samsung one of the world's leading companies?

Case study - 46 pages - Services marketing

The Samsung group, a multinational enterprise founded by Lee Byung-Chul in 1938 in Daegu, is one of the largest multi-billion dollar corporations in the world. It is composed of numerous multinational businesses, all united under the Samsung brand. The South Korean conglomerate operates in...

27 Jan 2011
doc

Business strategies: The Carrefour group

Case study - 16 pages - Business strategy

The Carrefour Group is the leading European retail group, and is the second largest in the world after Wal-Mart. Although it is still poised as a leader, it continues to develop amid tough competition on European markets as well as the global markets, even as the demands of the consumers become...

27 Jan 2011
doc

Sub-Saharan Africa, of the middle of the years 1950 at the end of the Eighties

Case study - 8 pages - Geography

The process of colonization was marked by dominance and imperialism and dates back to the 16th century. From that time, the Portuguese and Spanish shared the known world and established colonies (territory under a foreign state, the mainland). A new doctrine called colonialism was born and called...