All Quiet on the Western Front
Essay - 2 pages - Literature
Eight and a half million people dead and another 20 million injured, it was a disaster unparalleled in human history. There was nothing great about this "Great War" except for the death and destruction. Erich Maria Remarque's novel, All Quiet on the Western Front describes the pointlessness...
What does the discovery and study of Otzi reveal about the nature of Archaeology?
Tutorials/exercises - 3 pages - Medieval history
Archaeology is - “The discovery, recovery, and study of material evidence or artifacts (i.e. structures, tools, clothing, implements and burial sites in various states of preservation) of past human life and culture” The methodology used in Archaeology can be effectively demonstrated...
Unexpected Messengers: Cinematic Portrayals of Text in The Joyless Street
Essay - 3 pages - Film studies
A significant yet easily overlooked element of G.W. Pabst's film The Joyless Street is the cinematic representation of text. In the film various crucial developments in the narrative are determined by characters' reactions to information conveyed by text. In each case text becomes a disruptive...
The tend offer on Marionnaud
Thesis - 5 pages - Business strategy
Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more...
Preparing the Great War: The Schlieffen Plan
Essay - 3 pages - Modern history
Between 1905 and 1914, due to the instability of Europe dominated by alliances, every country in Europe was preparing for the war and developing war plans and strategies, which had to suit their conceptions of the war. Germany, which was allied with Austria-Hungary (which had a poor army),...
Corporate web communication: Lastfm
Essay - 12 pages - Journalism
Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the biggest music database completed by all users and...
Strategy of L'Oreal
Essay - 21 pages - Business strategy
L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...
Company strategy L'Oreal
Essay - 12 pages - Business strategy
L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the group and...
Impact of World War I on the American home front
Essay - 8 pages - Modern history
The First World War (WWI), the Great War that ended all wars initiated by the Allied and Associated Powers based on the opposition to the Central Powers of Austria-Hungry, Bulgaria, Germany, and the Ottoman Empire was the most destructive and by the most costly to the nations involved....
A brief look at the company L'oreal and some of it strategies
Thesis - 12 pages - Business strategy
Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was research and innovation in the interest of beauty....
Golden Moments Group Limited
Thesis - 7 pages - Business strategy
Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this moment...
Culture & leadership
Thesis - 12 pages - Social sciences
First of all, it is necessary to have a clear and simple definition of culture. So, “culture can be defined as all the behaviors, arts, beliefs and institutions of a population that are passed down from generation to generation. Culture has been called "the way of life” for an entire...
L'Oreal's penetration into the Indian market
Tutorials/exercises - 35 pages - Business strategy
L'Oreal India Private Limited is a wholly- owned subsidiary of L'Oreal S.A. L'Oreal Leadership is achieved through cutting edge technology and a portfolio of unique and well- known brands that answer all beauty needs and are marketed in a variety of distribution channels...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...
Is culture an intrinsic element of management and leadership: Eastern Europe against Western Europe?
Thesis - 14 pages - Social sciences
Since the quickening of the Industrial Revolution in United Kingdom in 1850 there is no doubt that Europe sustained important cultural changes. The aura of this revolution crossed the Channel and pervaded in Europe but only went in western countries ready to change, France the first, then...
Middlesex by Jeffrey Eugenides: A review
Book review - 2 pages - Literature
This novel covers the time period of three generations. It is a work of fiction but comes off as an autobiography. The narrator, is of the youngest generation, and grew up in Detroit but tells the story as an adult living in Austria. The narrator's parents also grew up in Detroit. The...
Joseph Stalin's iron grip
Thesis - 3 pages - International relations
With World War II beginning to affect the entire globe, the Soviet Union has found itself within the center of attention. Going all the way back to January of 1933 when Hitler comes into power in Germany, a theme of discontent begins with his actions of re-armoring the nation: ultimately an...
e-business in the development of Interflora - Case study
Case study - 11 pages - Services marketing
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by which...
Strategic plan: "L´Oréal"
Case study - 26 pages - Business strategy
L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics market....
Company analysis: The case of Red Bull
Case study - 4 pages - Services marketing
Nowadays, who doesn't know Red Bull? This firm is famous thanks to the unique taste of its drinks, its blue and silver cans and also the ingredients chosen for the drinks. This energy drink is composed of taurine which has bile of bulls; the current issue is that everybody doesn't really know...
The strategy of L'Oreal
Thesis - 28 pages - Business strategy
L'Oreal was founded in 1907 by a French chemist Eugene Schueller. The latter developed a synthetic product, called Halo, for dyeing hair. He then created his own products, and manufactured and marketed them with Parisian hairdressers.In 1909, after filing the patents for future group...
Analysis of the marketing policy of the got2B range of Schwarzkopf
Thesis - 20 pages - Services marketing
Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07 billion Euros in...
The Treaty of Utrecht (1713)
Thesis - 5 pages - Modern history
This text is an excerpt from the Treaty of Peace and Friendship signed in Utrecht on 11 April 1713 between France and Great Britain. This treaty precedes that of July 13, 1713 of the agreement between Great Britain and Spain. After fourteen months of arduous negotiations interspersed with...
International strategy of Burberry
Case study - 20 pages - Services marketing
The Burberry brand is part of the luxury industry, so it is susceptible to all the changes and developments affecting that industry. Currently this sector has taken a beating with the economic crisis owing to the decline in tourism and stock shares are on the wane with most customers lying low...
United States foreign policy
Course material - 5 pages - Modern history
A period of political isolation intervened between the end of WWI and the entrance of the US into WWII. In the 1930s new threats to world peace appeared through Japan's invasion of China; Italy's invasion of Ethiopia; the Spanish Civil War; Germany's occupation of Austria; and...
L'Oreal Group: Economic and Financial analysis
Case study - 55 pages - Finance
The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...
Evaluation of the plan of Employee Stock Option of L'Oreal Group
Case study - 18 pages - Finance
The L'Oreal group was initially started in 1909 in a small family business, and initiated its IPO on October 8, 1963. Held by the Bettencourt family to the tune of 27.5% and 26.4% by Nestle, the group is now a component of the CAC 40. As a world leader in cosmetics, L'Oreal has a...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Study of standards of IAS (International Accounting Standards), of an international dimension, and comparison with principal rival of the US GAAP
Dissertation - 93 pages - Accounting
The last modification date of the French accounting plan was in the year 1999. This change has increased the rigor given to accounting in French companies. The (International Accounting Standards or the IAS are developed by members of the NCC with transparency. In Europe, the Commission...
The future of nuclear energy: The European Energy Policy
Case study - 6 pages - Ecology & environment
It is hard to forecast with any certitude what the 21st century will hold for nuclear power. Still, the issues that will form its future are slightly clear. The goal of this paper is to study the possible role of nuclear energy in the formation of sustainable development in Europe, on the basis...
