Summary of: International Marketing and Export Management, G. Albaum, J. Strandskov and E. Duerr
Book review - 95 pages - Management
Increasing importance of international markets has been the result of a number of interrelated factors namely, 1. There has been a continuing lowering of barriers to trade and investment 2. Improvements in transportation and logistics have further lowered the cost of exporting and importing 3....
An investigation into the Informatics Industry Sector: The case of Apple
Thesis - 16 pages - Management
Apple Computer Incorporation is an innovative company settled in the media and high technology world. It is the seventh biggest company in the world which is present in hardware and software as well as online services. The fact that Apple practices different activities does not help to exactly...
International strategic frameworks: A case study of Unilever 2008
Thesis - 8 pages - Economy general
According to Stonehouse and al (2004: 142) ‘the macro environment is the part of the environment over which the business can rarely exert any direct influence but to which it must respond'. The essential framework to critically analyzed Unilever's external business environment is the PESTEL...
Developments in management and organizational thinking
Essay - 4 pages - Management
In the era of the mass production from 1945 to 1980, companies were directed to produce identical products, with hierarchical structures, all in a stable environment. In the present “era of information”, companies must produce products with dynamic structures in a turbulent environment...
The concept scoring matrix
Essay - 2 pages - Business strategy
The selection process for new products involves the first stage of concept screening and a second stage which entails concept scoring. Screening is normally quick and approximately evaluates different alternatives so as to remain with a few viable ones for scoring. The concept scoring solves the...
The BMW group - Surviving the bust
Thesis - 10 pages - Business strategy
As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group business activities within...
Plato, Descartes and the Matrix
Case study - 3 pages - Management
The ideas brought forward by Plato, Descartes and the matrix believes that the world is not real, rather it is an illusion. To support their ideas, Plato imagines of a cave where people have been imprisoned till death. The people can only see in front of them where they can see images...
Marketing Apple: The iPhone "Phenomenon"
Case study - 14 pages - Business strategy
Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of being...
Outsourcing: Why companies do it?
Thesis - 34 pages - Business strategy
According to Wikipedia, Knowledge process outsourcing (KPO) is a form of outsourcing, including legal process outsourcing. These are both high-value-added forms of business processing outsourcing (BPO). KPO firms provide domain-based processes and business expertise, rather than just process...
Technology, a Benefit to Superheroes - Introduction
Essay - 1 pages - Sociology
During the digital revolution, technology scares. It is thought to be harmful and will destroy our way of life and our humanity. This fear is reflected in the feature films of these years: "Terminator" (James Cameron, 1984), "Matrix" (The Wachowskis, 1999), "War Games" (John Badham, 1983)...
Evaluating a business plan for Dior - establishment of a store in China
Business plan - 14 pages - Business strategy
A business plan was created as part of an establishment of an outlet for Dior products in China. It contains a market analysis to determine strengths, weaknesses, opportunities and threats of the Chinese market. It consists of an analysis of the Dior group, and the whole city to determine how the...
MATLAB Keywords
Worksheets - 19 pages - Computer science
This document contains lines of code, instructions for programming in MATLAB, a popular programming language used for numerical computing and data analysis.
Corporate politics: Strategy and structure
Thesis - 4 pages - Business strategy
Organizational management theories are models based on the strategic core elements that define corporate structure. These strategic essentials are aimed towards corporate planning and decisional management processes. By essence, models follow the economic principle of ceteris paribus -...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient Express,...
An essay outlining David Chalmers 'The Matrix as Metaphysics' hypothesis
Tutorials/exercises - 7 pages - Humanities/philosophy
This essay outlines David Chalmers Matrix hypothesis. Chalmers is a consciousness researcher with interests in philosophical questions. As we shall see he regards the Matrix theory as a Metaphysical hypothesis. Chalmers neither endorses the Matrix theory nor rejects it....
Advertising planning: The Toyota Matrix
Case study - 24 pages - Services marketing
The central focus of the Toyota Matrix campaign is to create an interest for the car among the U.S. gay and lesbian population and to generate traffic to the car dealerships. The campaign is targeted towards gays and lesbians ages 18 to 34, who are interesting in stylish and appealing...
International strategy analysis of Galeries Lafayette
Case study - 7 pages - Management
This assessment has been done on Galeries Lafayette Group. The group has been a pioneer in terms of business and distribution, with stores located in traditional city centers. The group has then diversified its core-business and acquired quite a lot of companies. BHV Marais, La Redoute,...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
Performance evaluation of texture features with co-occurrence and Q-matrix
Thesis - 2 pages - Mathematics
The Present paper compares the texture features based on co-occurrence and the new Matrix-method called “Qmatrix”, which measures the similarities of grey levels. The problem addressed is to determine which features optimize classification rate. Such features may be used in image...
How to Manage Great Resignation - The Economist (2021) - How Firms can Rethink their Recruitment Strategy for Keeping their Workforce in Place and Motivated?
Text commentary - 4 pages - International economy
This article from The Economist was edited approximately one year ago (late November 2021), two years after the pandemic crisis. Economies are impacted in many ways. First of all, human resource managers have to reinvent their job. For two years, the job market has been struggling due to the...
Developmental stages matrix
Essay - 2 pages - Psychology
The brain triples in size and their stomachs digest more food and more kinds of food, transmitting sustenance for the body to facilitate extraordinary enlargements. An infant on average weighs about seven pounds at birth. Generally, at two years of age the child will weigh around 30 pounds. The...
A Petrinet model of a short life cycle product supply chain and deduction of its reachability matrix by simulation
Thesis - 5 pages - Management
This paper focuses on the concept of short life cycle supply chain of products where the selling time of the product is short and fixed. Based on an object events table and dynamical events occurring table a composite model of short life cycle product is created. This model is then represented by...
Fleury Michon - business, vocation, strategy, swot, McKinsey matrix, and target positioning
Case study - 7 pages - Services marketing
Fleury Michon was originally part of the meat industry. Today it has expanded and also covers the area of self-service caterers. The primary desire of Fleury Michon is to become an independent company and this is why the company opted for an organization consisting of a Council of Directors and...
Psychodynamic personality theories matrix
Case study - 7 pages - Psychology
The psychoanalytic approach assumes that the psychological apparatus of the mind needs some kind of energy to make it go. Psychoanalytic theories place a lot of emphasis on how "the self" develops. The infant is born with no sense of self - this self gradually develops through its interactions...
Moss and McAdams Accounting Firm
Case study - 2 pages - Literature
A matrix organization is out of character because it joins managers and employees from distinct departments with an aim of working towards achieving a common goal. Therefore, a matrix structure refers to a blending of the divisional and functional structures. The functional...
Economic theory: Brief study
Case study - 3 pages - Educational studies
Schools of economic thought correspond not only systematized sets and interconnections of theoretical principles, it also corresponds to the systems of ideas and values, committed to ethical, political and social issues. Therefore, they do not have the direction and results of scientific research...
Composite material failure in aircraft
Essay - 25 pages - Physics
Some composite materials used in construction of aircraft structures started appearing in late 1930s as well as 1940s. Typically, they used to be plasticity impregnated wood materials at that time, with the well know as well as the largest example being Duramold constructing the eight engine...
Overview of management in Mars and Co. consulting firm
Thesis - 9 pages - Management
Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...
Five forces of Porter
Essay - 7 pages - Services marketing
The five forces of Porter's work on corporate strategy were defined in 1979. Its founder, Michael Porter, professor at Harvard, draws on his specialty to create the matrix bearing his name. As part of his business strategy, Michael Porter's specialty was based on optimizing the...
The architecture and functioning of OCB-283: The switching node in the Alcatel 1000E
Thesis - 20 pages - Electronics
This document relates to the O.C.B 283 system, switching node in the ALCATEL 1000E 10 switching system. It outlines the general architecture and operation of the O.C.B.283, both the fixed subscriber centers and the access exchange to services (G.S.M, IN). O.C.B.283 is digital switching system...
