Tools used to influence consumer perception of brand: Music and color
Worksheets - 3 pages - Services marketing
Music and colors have already been studied in various fields such as medicine or management. We now focus on the areas of marketing communications and consumer behavior. These empirical studies show how these variables can be used effectively in advertising to influence the perception of a...
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in...
Why using brand management in the tourism industry ? The case of destination branding
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
Do brands suffering from the effects of aging could ever hope to find a second life?
Thesis - 64 pages - Services marketing
Invisible, imperceptible, disquieting, time has now become a dominant concern in our societies. The fact is that the Human remains powerless to time. So the time has become both enemy and absolute covetousness; its control, a priceless Grail. Human is subject to time, he is forced to be subjected...
Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso
Case study - 20 pages - Management
Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee customers...
Brand management of Innocent Drinks
Essay - 10 pages - Management
“Involving ‘yes' and ‘no' bins at a festival” (Growing business: 2007) (1) It's the way that Richard Reed, Adam Balon, Jon Wright started their business in 1998 just after their course in Cambridge University got over. Innocent was designed to be a 100% natural brand,...
The importance of brand in boosting the sales in life insurance services: ICICI Prudential Life Insurance
Case study - 35 pages - Services marketing
A brand name helps an organization differentiate itself from its competitors. In today's competitive world no product can go without a brand. Customers often build up a relationship with a brand that they trust and will often go back to time and time again. For example, some...
Building digital brands
Thesis - 40 pages - Services marketing
Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally being left behind as...
Brand Project: Elsève
Case study - 36 pages - Services marketing
L'Oréal was created in 1907. It initially specialized in coloration products, and its activities were progressively spread to the whole hygiene and beauty sector. Now a Global leader on the cosmetic and beauty market, the group is present in all the countries of the world, thanks to its...
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Tutorials/exercises - 57 pages - Business strategy
Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a...
Marketing strategies adopted by organic cosmetic brands
Case study - 45 pages - Services marketing
This document delves into the marketing strategies adopted by the organic cosmetics industry; the eco-friendly nature of these products facilitates the ethical image of the brands, complemented by an effective marketing communication. A growing industry, the resounding success of...
Brand Positioning: Lacoste's case study
Case study - 13 pages - Services marketing
Jean Rene Lacoste was a famous French Tennis player during the early twentieth century and also a businessman. He started his own company ‘La Société Chemise Lacoste' (Lacoste, the Shirt Company) in 1933. In terms of marketing and communication the name Lacoste is well known for its...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Case study - 43 pages - Services marketing
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
Branding and Sensory Awareness: Theory and Case Study of Abercrombie & Fitch
Case study - 18 pages - Services marketing
According to Lindstrom, the author of ‘BRAND sense', brand sense is the integration of the five of the senses - touch, taste, smell, sight and sound. The five senses play a key role in the brand creation and retail experiences. In fact, people's senses usually influence...
Analysis of the study of a brand:IKEA
Case study - 56 pages - Services marketing
The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...
Brand Management: Louis Vuitton
Case study - 5 pages - Management
Louis Vuitton was founded in the XIX century as a packing-case making firm. These packing cases were very useful because at that time people used to travel a lot for a long duration that lasted several months, and even several years. Packing cases of those times represent suitcases on castors....
Naming a brand: The importance of a name
Thesis - 10 pages - Business strategy
“What's in a name? A rose is a rose and would smell as sweet even if called by any other name” These famous words from Shakespeare's Juliet send us into raptures, but marketers and consumers would not respond to this reasoning favorably. Brands rule over the marketer and...
A study on building a brand for cotton through marketing research
Market study - 24 pages - Business strategy
A product is a physical structure, but a brand is a perceptual entity that lives in the people's minds. The first question that strikes our mind is “why branding is necessary?” As the products fail to generate competitive superiority, the need for the brand arises....
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...
Brand management over time
Thesis - 20 pages - Business strategy
Company Brands have less freedom than new brands, as the Brand becomes the company spokesperson. If a perfect fit does not exist between brand and the company a bridge by way of company culture must be formed. Relationship between brand and company may be...
Brand management - Land Rover North America
Case study - 12 pages - Business strategy
Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North...
Brand management: Quicksilver
Case study - 6 pages - Services marketing
In order to gain a competitive advantage over rivals, companies create brands that represent aspirations and a desirable image of life that the customer would like to identify with. Brands are accused of all sorts of evils, from threatening our health and destroying our...
Company and Brand Overview: Absolut Vodka
Case study - 19 pages - Services marketing
Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's...
Creatinga strong brand - example of Green Home
Case study - 6 pages - Business strategy
Green Home is a Swedish company created in 2001, it specializes in Kit houses, more precisely the mission of the company is to create and build ecological houses. The brand makes an authentic connection between its 'green' products and its sustainable business practices and...
Evolution of Jeans and the study of the brand: Lee Cooper
Case study - 6 pages - Services marketing
Introduction Over time, jeans have almost become an essential part of the wardrobes of the general population. The life cycle of the jeans market has naturally, changed with accordance to the economic and social factors of the last century and also according to the trends in the world of...
Strategic Analysis of the brand "Absolut Vodka"
Case study - 6 pages - Services marketing
Today, ABSOLUT Vodka is one of the best-sold vodkas in the world, because of its image (96.6 million liters sold in 2008). This image is based on advertising, and a targeted communication strategy using art as the main marketing strategy. For its advertisements Absolut works with...
Comparison between deodorants of the brands: Axe and Adidas
Case study - 17 pages - Services marketing
Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these...
Coca-Cola : Brand review
Case study - 28 pages - Business strategy
Coca-Cola can have the ingredients for the recipe for success: a high-powered media impact, a large-scale sponsorship of sporting events on the planet followed by a maximum of individual as well as posters and original but also remarkable slogans that adapt to the changing population. The study...
Brand management of Mumm
Case study - 10 pages - Services marketing
The House of G.H. Mumm was founded in 1827 by George Hermann Mumm and is today the third-largest champagne producer in the world, with more than 8 million bottles sold each year. Around 60% of the company's sales are credited to exports. GH Mumm is found in more than 100 countries worldwide...
Apple Inc. brand and SWOT analysis
Thesis - 9 pages - Management
The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...
