Internationalization Strategies of Wal-Mart and Tesco
Case study - 11 pages - Business strategy
We will look at the strategies implemented by the companies Wal-Mart and Tesco, in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate/rhythm and the speed of establishment of these two firms internationally,...
The place of the BRICSAM countries in international business
Thesis - 3 pages - Economy general
The four major emerging countries of the BRIC, which aim to gain influence on the world stage, met for the first time at a summit in Yekaterinburg, Russia, on June 16, 2009. This is a report of the famous investment bank Goldman Sachs 'Dreaming with BRICs: The Path to 2050', published in...
Is Brasilia an urban Utopia?
Case study - 4 pages - Architecture
The region of Brasilia came into being on April 21, 1960. Today, it is the capital of Brazil. It was built at the request of President Juscelino Kubitschek and was designed by Oscar Niemeyer and Lucio Costa. In this paper we will try to answer the question of whether or not Brasilia fits...
Calvin Klein - Market study of US operations
Market study - 10 pages - Business strategy
"Calvin Klein's love for fashion was seen at a very early age when he started taking interest in sketching and sewing. Born on 19 November 1942, after graduating from the Fashion Institute of Technology in New York, he began working as a trainee making coats in European style of fashion. However,...
The economic crisis - external debt
Case study - 3 pages - Educational studies
The economic crisis in Brazil at the beginning of the 80 forces the company to maintain, throughout the decade, approximately the same number of pigs slaughtered in 1980. What is striking is that in 1986 the Concordia plant of Sadia group hit 855,501 heads and in 1989, only 601 507 (almost...
Final Strategic Analysis Report BIC
Case study - 39 pages - Services marketing
BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...
Entry market plan: the case of Havaianas
Case study - 8 pages - Services marketing
We chose to conduct our study on the case of the Brazilian company: Havaianas. The famous flip flop producer, who sells sandals for beach-wear, with the Brazilian flag on it. We will create a marketing plan to understand where we can export our product profitably outside Brazil. The...
Study of Latin American societies in the context of urbanization
Case study - 5 pages - Management
One way to understand Latin American societies is to examine issues that cause conflict. These are most common when management tangles with urbanization, this has become a central issue, particularly since the late 1980s that saw the emergence to the "urban crisis" [1] . The articles in this...
Case study of Decathlon and the sector of the distribution of the articles of sport
Case study - 23 pages - Business strategy
In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...
Cultural Persistence: the Jews of New York
Essay - 3 pages - Social sciences
New York is probably one of the most famous cities in the world because of History but also from the fact that it is the symbol of USA, the country of Liberty, capitalism, the self-made-man... New York is a bit like a compendium of American values and a study of this town is very interesting to...
How culture affects the style of management in Mexico?
Essay - 11 pages - Management
How to deal with our new intercultural world? Is it possible to act in the same way with everybody? Should we try to adapt to each country to be successful? What would it involve for companies if it's not done? All these questions are current issues in the globalisation world. To do business with...
The effect of diatomaceous earth on the behavior of the Red Imported Fire Ant
Thesis - 7 pages - Biology
Solenopsis invicta, the Red Imported Fire Ant, was brought over on ship cargo by accident from Central Brazil between 1933 and 1945 (Sullivan, 2003). Since then, it has become one of the most hated nonnative pests in the Southern region of North America. RIFA thrive in open, sunny areas...
The European Union (EU) and Mercosur
Thesis - 4 pages - European union
“The objectives of this Agreement shall be to strengthen the existing relations between the Parties and to prepare conditions enabling an interregional association to be created. To these ends, the Agreement covers trade and economic matters, cooperation regarding integration and other...
Climate change and green house gas emissions: issues and challenges in India
Essay - 7 pages - Ecology & environment
Green house gas (GHG) emission is a matter of grave concern across the world. The adverse impacts happen mainly in the form of climate change and global warming. Immediate steps are required to cut the emissions. India is the fourth largest emitter of GHG in the world in absolute terms. Being a...
The recurrence of financial crises
Thesis - 5 pages - Economy general
Financial crises have multiplied in the 1990s successively affecting the so-called emerging countries. The crisis experienced by Mexico in 1994, Asia in 1997, Russia in 1998 and Brazil in 1998 and 1999 are still fresh in the memory of economists and people in these countries. The impact of...
Urban Segregation in Sao Paulo
Thesis - 7 pages - Geography
Since the 1950s, the majority of Latino-American cities have experienced a demographical growth and a major extension of their urban area. Some writers had even talked about the “monstrous cities”. In about half a century, from 1950s to 1990s, the demography of the cities boomed from 13...
US intervention in Guatemala and Bolivia in the 1950's
Essay - 5 pages - Modern history
Ever since the early days of European colonization, Latin America has always been a hotbed of unequal distribution of wealth. Latin American economies suffer from disproportionately high rates of inequality, with the richest ten percent of the populace bringing in up to 51.5 percent...
Management in Semco
Thesis - 6 pages - Management
Semco is one of the most interesting companies of the modern century, where there are no time clocks, job titles, security check and receptionists. It is one company where people unanimously decide who their bosses will be, their salary etc. Semco as argued by many management articles is an...
It should be illegal to produce and sell tobacco
Essay - 5 pages - Economy general
Over the years, tobacco has been produced in many countries around the globe, especially those from the American continent. In countries like Mexico, Brazil and Colombia, tobacco was considered in the past, as a gift from God, as a product to use in order to conclude a deal or a treaty of...
Lloyds TSB's mergers
Case study - 10 pages - Business strategy
Lloyds TSB Group is fourth biggest British clearing banks in the United Kingdom. It offers a broad variety of global banking and financial services. It has almost 3,000 branches throughout the United Kingdom, and its global business is conducted in 47 countries, with the United States, Canada,...
OLPC (One laptop per child)
Thesis - 10 pages - Educational studies
There are more than a billion children out there who possess raw talent that is completely untapped through lack of resources and opportunity. Africa and South America, it can be argued are the poorest continents in the world with people struggling to attain life's basic necessities. Would it be...
Arab-Israeli conflict: From Copenhagen to Beijing and Washington to Jerusalem: American-Israeli relations cooling off
Thesis - 12 pages - International relations
Since the dawn of the industrial revolution there have been two consistent interlocking themes behind Middle Eastern-Great Power interactions. First, Great Powers have a tendency to view the Middle East as a strategic commodity, because of its geographic location and vital natural resources....
Starbucks Coffee in China
Case study - 13 pages - Economy general
Because of the globalization phenomenon, people living in emerging countries have new expectations and needs. That's why big companies are developing their offers on the global scale in order to tempt these potential customers, increase their recognition and gain market shares. However,...
Management of Starbucks to Enter New Foreign Markets
Case study - 12 pages - Economy general
Starbucks is a company that is already 23 years old, and has been working internationally for 14 years. Starbucks is a Seattle, Washington- based coffee company. It buys, roasts, and sells whole bean coffees and coffee drinks through an international chain of retail outlets. From its beginnings...
The secret behind the success of Michelin Tyres
Case study - 13 pages - Business strategy
Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...
The Toy market in Russia
Market study - 17 pages - Economy general
Russia is no longer a part of the world's economic powers as it was in the days of the Soviet Union, but it remains one of the 10 largest economies at the international level (8th place in 2007)). It is now a member of G8. The Russian economy is characterized by four major features: - A...
The expansion of L'Oreal in China
Case study - 15 pages - Business strategy
This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the cosmetics...
Strategic Management: Club Med
Case study - 7 pages - Management
Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I decided to...
General Motors - Strategic management plan
Case study - 8 pages - Business strategy
The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...
South Korea: An Electronics Industry
Thesis - 6 pages - Economy general
On what competitive advantages did South Korea lean to build a successful model of economic development? What factors can make South Korea particularly attractive as a market and as a base for value-added activities? After the war which led to the division of the peninsula and Korea in 1953,...
