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18 Aug 2014

Electric Cars and the Economics of the Automobile Industry

Case study - 3 pages - Business strategy

One of the main themes of the contemporary society is environmental conservation. There has been a consensus that the rates of emission of pollutant need to reduce as well as the value of sustainable development and reduced reliance on fossil fuel to reduce the volume of carbon emissions to the...

10 Mar 2011

Limited perspectives for electric cars: Auto industry facing new challenges

Case study - 12 pages - Business strategy

The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...

29 Jun 2010

The road ahead for Spanish cars

Tutorials/exercises - 4 pages - Business strategy

This article elucidates my internship in the Spanish company, Zanini. The internship was spread over a period of six weeks. This family business, located in Parets del Valles in Barcelona suburb, specializes in the development and manufacture of plastic components for the automotive sector....

29 Sep 2010

Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future

Market study - 26 pages - Business strategy

Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...

30 Sep 2008

Baby Boomers: A review of their automobile buying habits and the cars

Essay - 6 pages - Services marketing

There are many markets that one could choose to target in the world today. America alone has the most diverse population, whether they are segmented by age, race, or generation. One of the most popular market segments happens to be the baby boom generation. This group makes up a very large...

29 Oct 2021

PESTEL Analysis - The electric car market

Case study - 4 pages - Automotive marketing

An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the...

14 Jan 2014

Marketing Plan of New Innovative Product: Morgan Life car

Case study - 10 pages - Services marketing

Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire. The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been...

15 Jun 2008

Evaluating the Performance of Saturn Car Company

Essay - 6 pages - Business strategy

Over the course of the last two decades, changes in the competitive environment of business have prompted some organizations to develop new business models intended to boost innovation and provide a competitive edge. While many of these business models have succeeded, many have failed overall....

16 Jan 2009

Car import logistics: Responding to changes

Essay - 6 pages - Logistics

The whole car industry in Europe is experiencing great changes, mostly due to a new regulation imposed by the European Union of the Block Exemption. Aimed at increasing competition in car distribution, those new rules will have an impact on every actor involved, from manufacturers...

20 Jan 2009

The car industry: A move to concentration

Essay - 7 pages - Economy general

The motor industry is over 100 years old and has an interesting history and uncertain future. It provides an interesting example of an industry that had to quickly evaluate due to constant evolution of technologies employed. This evolution was so money-demanding that it caused a typical movement...

29 Sep 2010

International business strategy: The Japanese Car Industry

Market study - 24 pages - Business strategy

The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint...

29 Sep 2010

Business plan: the Wifi car system

Business plan - 14 pages - Electronics

It is important to choose the right time to start a company, because it is function of the economy. In fact, it is easier to start a company when the economy is bad, as the company will be able to commence its functions when the economy re-starts. In this case, we will study the feasibility of...

29 Sep 2010

Car rental industry

Market study - 6 pages - Services marketing

The history of the car rental industry is almost as old as the history of the car industry. The first car rental was done with the first real mass-produced car: The "Ford T" by a man called Joe Saunders who rented his car for ten cents per mile, using a mileage...

29 Sep 2010

The Smart Car entering the US Market

Case study - 16 pages - Services marketing

The Smart car brand has seen great success in France over the last several years. Through our research, we have found that Smart has enormous potential in the United States' automobile industry. Thus, we have created a marketing plan that outlines the strategies and tactics that Smart...

29 Sep 2010

The launch of Toyota green car in France: The Prius

Case study - 22 pages - Services marketing

The automobile market is facing a serious crisis, and Toyota must keep its share of the market and develop new products to reach new customers. The Toyota Prius is a fully hybrid electric car developed and manufactured by the Toyota Motor Corporation. It was sold first in Japan in 1997 and...

29 Sep 2010

Analysing Marketing company "Rent-a-car"

Case study - 7 pages - Services marketing

Enterprise Rent-a-car is the biggest car rental company in Northern America. It has over 5500 local branches in Canada, the US, Ireland, Great Britain and Germany and regulates around 600.000 cars worldwide. It offers car rentals to its customers for time periods from...

21 Jan 2014

International marketing plan for a French car manufacturer "Renault" in the US market

Case study - 10 pages - Business strategy

In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed,...

11 Apr 2014

International marketing plan for a French car manufacturer

Case study - 12 pages - Business strategy

Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The electric...

07 Aug 2012

International marketing car industry

Case study - 17 pages - Services marketing

If a French car manufacturer like Peugeot would like to launch a hybrid car on the American market, it has to know that it could be hard and there is few studies to know in order to be better and do not fail. An electric car is a really particular car that is not...

05 Dec 2011

International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market

Market study - 9 pages - Services marketing

Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical...

01 Dec 2010

The car industry in China (2008)

Thesis - 32 pages - Economy general

In the current context of significant economic growth of China, with 2008 being a year when Beijing hosted the Olympic Games, it seems wise to focus on the country. Indeed, it officially aims to give way to a spirit of conviviality around sports, but does not forget to attract as many people...

03 Jun 2013

Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market

Case study - 12 pages - Business strategy

This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against...

30 Jun 2008

The Hybrid Car

Essay - 4 pages - Business strategy

The hybrid auto, a concept introduced to the U.S. market in 1999, now accounts for 10.6 percent of the 8 million cars sold every year. Consumers and manufacturers alike have great incentive to buy and make hybrids because the perceived benefits of this auto—lower CO2 emissions and...

16 Jan 2009

The green future of the car industry

Essay - 8 pages - Business strategy

Cars and, through them, all the automotive industries, from the conception to the end of the vehicles is one of the most polluting industries. Nowadays nobody can ignore that the effect of the pollution on the earth is the major problem that humanity has to deal with. We should react, and...

03 Sep 2013

International marketing plan for a French car manufacturer - published: 03/09/2013

Case study - 28 pages - Business strategy

First, I think that the most important motive is the opportunity offered by the American market. Indeed, even if I can't find any numbers of that, I'm sure that there are more cars per capita in the US than in France. This specificity of the North-American car market offer a...

25 Aug 2009

Reva: The Indian electric car

Case study - 22 pages - Business strategy

REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...

29 Sep 2010

International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.

Case study - 7 pages - Services marketing

During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to...

23 Mar 2011

Mercedes: Should it introduce a small, 'clean' family car?

Market study - 5 pages - Services marketing

Mercedes Benz is a German automobile brand, distributed worldwide and known for its high-end vehicles. Like all other car manufacturers, it faces a severe economic crisis that has been particularly detrimental to the automotive sector. In this context, car manufacturers must...

26 Sep 2011

Fiat - A stable and a favorite car-maker in the UK

Market study - 10 pages - Business strategy

Fiat is an Italian automobile manufacturing company that was established in 1899 in Torin, Italy. It is an acronym for Fabbrica Italiana Automobili Torino in Italian. The world's ninth largest carmaker has revenue more than 35 billion euro. Other than automobiles, the company also manufactures...

08 Jun 2022

The automotive industry in the world

Case study - 5 pages - Automotive marketing

On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the...