Choosing a marketing mix for a restaurant
Case study - 2 pages - Business strategy
The marketing mix is a term that has been continually used to refer to a set of strategies adopted by a business to achieve certain pre-determined objectives. The set of tactics is used across different businesses that provide both products and services. The general reference to marketing mix...
International market study for organic products
Market study - 6 pages - Services marketing
An organic product stems from organic farming, a method in which there is no use of chemicals in any form. At least 95% of the ingredients used in an organic product must have been grown using a method of production that respects the natural balance of the environment and ensures the well being...
Are the migrant workers competing with locals in China's urban labour market?
Essay - 5 pages - Economy general
At the end of the 1970s, the Communist Party of China (CPC) acknowledged that planned economy had not managed to increase the Chinese standards of living. Consequently, it started to reform the economic system in order to modernize it. The labor market was also not been excluded...
What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?
Essay - 8 pages - Business strategy
The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and "emerge" onto the global scene. Therefore...
The UK food market
Thesis - 37 pages - Journalism
The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...
At the heart of the Lyon Silk market: Stakes and challenges of international prospects
Case study - 29 pages - Economy general
Our initiative cleary describe the historic interweavings between our city of Lyon and the international market of the silk. The story of the silk begins dates back to the Chinese tradition in XVIIth century BC and continues with three millenniums of exclusivity in the course of...
Life History of A Chinese Working Woman
Essay - 4 pages - Sociology
Ida Pruitt is an anthropologist at Stanford University who spent two years interviewing Lao T'ai-t'ai about her life in China (1967-1938). Lao T'ai came to Ida Pruitt's room for breakfast every morning, and although Lao T'ai did not eat, she would smoke cigarettes for hours while talking to...
Is ethnic marketing ethical and legitimate?
Dissertation - 38 pages - Services marketing
The concept of ethnic marketing introduces a new way to segment markets, to communicate, and presents a new vision of the consumer. This novel concept seems to be a new challenge for marketers. While some people believe that this marketing concept does not respect ethics because marketers...
Business Report- How to enter the Asian market with the Dyson Airblade(TM)
Market study - 12 pages - Services marketing
Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this...
Carvel Ice Cream: Developing the Beijing market
Thesis - 3 pages - Business strategy
By 1994, Carvel created a joint venture in China, ‘Beijing Carvel Food Company Limited'. In 1997, sales went over 6 million Rmb (US$ 725,000). Considering that overall economy growth rate was 8% per year between 1998 and 2000, and that inflation was negative (-1,4%), I make the assumption...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
The French wine market and international competition
Market study - 32 pages - Services marketing
For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main cause is...
Markets and the Evian strategy
Case study - 32 pages - Services marketing
The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than...
Sergio Rossi : challenges in the emerging market
Case study - 51 pages - Services marketing
The brand history: at the beginning : Sergio Rossi learned the art of shoe making by working beside his father. He established his own brand in the 50's at San Mauro Pascoli. He created shoes for urban and sophisticated customers. Demand increased during the 60's and 70's while Italy's quality...
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could...
Marketing analysis of Skis from Ferrari
Case study - 5 pages - Services marketing
The market for ski equipment is concentrated in few hands, such as Amer Sports (Atomic, Salomon, Dynamic etc.), Quiksilver (Rossignol, Dynastar etc.) and K2 (Völkl / Marker etc.). Many are outsourced or relocated to China or to Eastern Europe. The marketing departments of manufacturers are...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
Strategic marketing of TRENCO
Case study - 7 pages - Business strategy
TRENCO is situated in a particular context. Main actor during almost 50 years in Egypt, the company was able to handle private and public markets. Being the principal interlocutor with the Egyptian Armed Force and the general public sector, TRENCO profited from a great portfolio of...
Huawei: An Analysis of the company's strategies and success in UK market
Market study - 10 pages - Business strategy
"Huawei has been a success in the UK (United Kingdom) market, but has not left the kind of impression that it has left in some of the other markets. Huawei has been at the forefront of constant innovation and new product design. The entry of the company in the UK market was...
Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products
Case study - 19 pages - Services marketing
Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...
Market strategy in the service industry of India
Thesis - 19 pages - Services marketing
The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The Hyatt Regency operates...
A comparative analysis of the French baby wears market and its main competitors
Case study - 27 pages - Services marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
Consumer ethnocentrism and attitudes towards domestic and foreign markets
Thesis - 3 pages - Services marketing
We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between...
Does Marketing threaten children's education at primary school?
Dissertation - 60 pages - Services marketing
This project aims to identify the ethical problem of marketing by aiming at children, and will focus on children in primary school. This area has interested people since the last decade and the likes of psychologists, doctors, marketers have always tried to understand the power of brands on...
Global marketing strategies for iron and steel industry
Thesis - 20 pages - Services marketing
Marketing planning helps you decide what products or services are required in your market, then how to sell them and what price to put on them. There are two primary methods of making steel, differing in terms of the process and raw materials used: the blast furnace route (BF) and the...
Marketing Project : the Study of Airbus
Case study - 10 pages - Services marketing
Demographics In 1940 there were 10 million passengers a year; in 1960 there were 20 million, and now, thanks to the baby boomers, there are 1656 millions. The forecasting announces that air traffic will double in the next 15 years. The demographic environment is clearly increasing, and aircraft...
The Threat of the New World to the French Wine Market: Are historically traditional wines are being usurped by aggressive new competitors?
Dissertation - 77 pages - Services marketing
The objective of this dissertation is to identify the difficulties that the French wine market faces with regard to the competition of the producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa,...
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010
Market study - 5 pages - Economy general
Today, the outsourcing strategy is often implemented to create a competitive advantage over rivals. Businesses now look to achieve sustainable competitive advantages in each step of their supply chain. Outsourcing in emerging countries has become the solution in getting this sustainable...
Analysis of marketing business "Smartbox"
Case study - 41 pages - Services marketing
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
