Study of rural marketing in the present scenario in India
Market study - 53 pages - Services marketing
While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves addressing...
Ethnic Studies Race, Identity, and Film
Case study - 3 pages - Film studies
In the application of the term representation in this scenario reflects on the establishment of positions in media studies in which objects of analysis are not selective to some instances of reality, but reflect more on issues regarding racism. These are signifying objects articulated within...
Adaptation: The perfect adaptation
Essay - 19 pages - Film studies
In 2000, The New Yorker magazine writer Susan Orlean published her book, The Orchid Thief, a history of orchids and orchid collectors. The main themes of the work include the history of the passion for plants held by cultures past and present, the perils of harsh habitats such as the Fakahatchee...
Media, messages and styles used by Indian marketing communicators of films
Thesis - 17 pages - Services marketing
India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. The Indian film industry comprises of a cluster of regional film industries, like Hindi, Telugu,...
The tensions between Claude Chabrol's use of realism and his stylized artificial mise-en-scene
Thesis - 11 pages - Film studies
Jacques Rivette defined mise-en-scene as 'a precise complex of people and decors, a network of relations, a moving architecture of relationships somehow suspended in space' (1954: 44). In the films of Claude Chabrol, the mise-en-scene seems to embrace this definition. On the one hand his...
Launching of the Evian bottle water in India
Case study - 38 pages - Services marketing
The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...
A pychoanalytic study of Hitchcok's Spellbound
Essay - 5 pages - Film studies
Alfred Hitchcock has often been cited as a film-maker who used the Freudian and Lacanian theories of psychoanalysis and applied them to the narrative of his films. Spellbound is a film which uses psychoanalysis as a plot device; psychoanalytical elements are found both in the characters, like in...
Digital Masterpieces : Are video games any good?
Essay - 3 pages - Social sciences
Video games draw plenty of criticism these days. Parents and politicians alike look at video games as a bad thing in society; it's a time sink that prevents families from bonding and schoolwork from getting done, in their eyes. Others view video games as a way to socialize and meet other...
'I reinvented the past in the pursuit of a haunting and timeless truth': Do Louis Malle's war films correspond to the notion of the postmodern historical drama?
Case study - 11 pages - Film studies
In a review published by the French periodical Le Nouvel Observateur, critic Jean-Louis Bory (1974: 56-57) described Lacombe, Lucien (1974) as ‘the first real film-and the first true film-about the Occupation...' He added, ‘I know. I was there'. The problematic nature of this statement...
Impact of the Media on National Identity
Case study - 5 pages - Educational studies
The media plays several roles in a country, its key role being to disseminate, compile, record and store information on current and past events in the country. The media is also responsible for the entertainment, enlightenment and education of its people. This role being crucial to the...
Film as a Form of Dissent: The Politics of Czech Film Miracle
Tutorials/exercises - 7 pages - Political science
In the 1960s Prague was abuzz with artistic excitement. Prague had long been the site of innovative creations in classical music and theater, but now the films coming out of the state sponsored film industry were making headlines, not only in Eastern Europe, but around the world. Czech films...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
The Indian television broadcasting industry
Market study - 43 pages - Business strategy
The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past years. This is significantly benefiting the...
The American TV series as an entertainment product (2007)
Thesis - 4 pages - Film studies
In September 2006, the traditional film du dimanche soir was deposed on the first two hertziennes French channels by three TV series. These three TV series are American ones: CSI (Les Experts), Without a Trace (FBI, portés disparus) and ER (Emergency Room, Urgences). After having being seen as a...
Women's Employment Opportunities in Key Creative Roles of Filmmaking in the UK and in France
Essay - 6 pages - Film studies
This business report compares the employment opportunities in the film industry for women in France and in the UK. France has more films produced and released than the UK, meaning more people are employed in the French film industry. Certain factors create obstacles for women in building their...
Film studies: signs and postmodernism
Essay - 4 pages - Film studies
‘L.I.E: Long Island Expressway. You got the lanes going east; you got the lane going west. You also got the lanes going straight to hell...' Thus opens L.I.E., a film about a fifteen-year-old boy who becomes involved in an unusual relationship with a much older man. Here, the first words of...
The birth of a mass society in Europe
Thesis - 8 pages - Medieval history
A corporation is defined as a group of people who are organized and share a common culture, norms and values. Thus, society may be defined as a heterogeneous group of people distinguished by their social status possessing equal rights. They may benefit from the society irrespective of their...
International Marketing McDonald's and its strategy for success
Essay - 20 pages - Services marketing
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...
Economic analysis of France
Essay - 14 pages - Economy general
Number of inhabitants: 64,350,759 people (on 1st January 2009), that is to say around 1 % of the global population. The population of France is growing. The demographic growth rate in France is of 0.574 % per year. The number of births is quite high in France. Indeed, there were 801,000 live...
Digitalization: The Commercial Rise in Independent Filmmaking
Essay - 5 pages - Film studies
Technology has always been the main threat of tradition. The core essence of the filmmaking industry has not evolved because of changes in the audiences, ownerships or content. It has evolved because of the technological push given by the modernizing world, affecting the audiences, ownerships...
Empire of the Sun by James Graham Ballard
Book review - 20 pages - Literature
Jim, an eleven year old boy, and his parents are living in a wealthy European area in Shanghai during World War II. The novel begins the evening before the Japanese attack Pearl Harbor. Most of the European families had already been evacuated from China, and there were many scrambling to get...
Representations of gender and sexuality in films
Thesis - 7 pages - Film studies
‘The street's getting worse everyday here. The whores were bad enough but the drags are wiping us out. I can't stand the drags. (…). They confuse transvestism with a circus. Worse, with mime'. In All About My Mother (Almodovar; 1999), the character Agrado stresses the importance of...
From Eurodisney to Disneyland Resort Paris
Tutorials/exercises - 24 pages - Business strategy
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...
International marketing strategy: Ikea
Case study - 29 pages - Services marketing
This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...
IKEA's advertising
Case study - 14 pages - Management
The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast options of...
Doris Wishman
Essay - 5 pages - Film studies
In 1959, after the unexpected death of her husband, Doris Wishman decided to begin making films. With a background in distribution, she became aware of the genre of “nudist camp” films through an acquaintance with Walter Bibo, producer of Garden of Eden (1954), a groundbreaking film in...
Women in the films of Jean-Luc Godard
Essay - 6 pages - Film studies
Since 1959 and the release of his first film, Jean-Luc Godard has engaged audiences with a varied body of work. He has entertained, quoted, lectured, and bored, inevitably. Throughout his entire career, both the depiction of the female and her role in his films has been of the utmost importance....
Business report: Nikon
Thesis - 7 pages - Business strategy
Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the...
The relationship the Finnish have with nature
Essay - 9 pages - Ecology & environment
Talking about Finland without mentioning the nature is like forgetting more than 188.000 sparkling lakes, putting away the dense forest and woodland areas fully covering 76 percent of the nation (27 in France), the lung and the pride of any Finnish. That's impossible! Whereas Finland was a rural...
SWOT Analysis - Häagen Dazs
Case study - 5 pages - Brand management
Häagen-Dazs is a company that was founded in the 1960s by Reuben Mattus, headquartered in Minneapolis, Minnesota, United States. The company is an industrial ice-cream producer and marketing company, now known worldwide. It distributes its products through mass consumption (jars, mini jars,...
