The strategic implications of branding in the international telecommunications industry
Thesis - 6 pages - Services marketing
Branding is the use of unique names, terms, signs, symbols, or designs or a combination of these factors to identify the source of a product or service (Kotler & Armstrong, 2008). According to Knox (2005), a brand is simply a thing, which provides the client supplementary charge founded on...
Using ethics to solve dilemmas in the world of engineering
Thesis - 3 pages - Physics
This report explores the importance of engineering ethics to arrive at reasonable conclusions to a dilemma between two vendors. This is done so by exploring answers to the three questions of whether or not the engineer of ACME should confront the other non engineering employee from ACME,...
Advertising agency: A presentation
Presentation - 12 pages - Services marketing
Full service agencies include some or all of these divisions - AOR, DM, PR, Web / design, event management etc. to deliver IMC solutions. Multiple sister agencies with independent operations can handle competitive accounts. It could be periodic or because of friction, change of staff at the...
Hypothetical working agreement
Thesis - 3 pages - Management
A standard working agreement should consist of four sections which include assessing, prioritizing, contracting, and evaluating. A clinician would be better prepared to determine a solution to the client's problem if the background information on the client is observed closely. The...
Analysis of Nespresso's targets - published: 29/09/2010
Essay - 8 pages - Services marketing
The usefulness of marketing is well renowned and appreciated world wide. However, a large number of small companies do not wish to have a strong marketing policy owing to its excessive cost. Its mode of functioning also seems to be difficult to master. Hence some feel that the ?real marketing...
Strategy monograph: Colas Rail, Turnkey produts
Case study - 22 pages - Business strategy
Colas Rail continues to be the French leader in the rail-track laying business. Its leading role in this business is partly due to its unique ability to deliver turnkey products to its clients. The company has been active in all the spheres of railway business, from building up to the...
FNAC: A successful online business
Case study - 10 pages - Business strategy
Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies...
Intercultural Management - example of the Intel companyin China
Case study - 10 pages - Management
A culture must have several characteristics: it must be adaptive, transgenerational, symbolic, shared, learned, and patterned. Culture influences relationships and interactions between people. Thus, each culture has specific habits and behaviors. In consequence, the interaction between two...
Hippopotamus
Case study - 18 pages - Services marketing
In this case, we will consider the servuction process in a restaurant. The restaurant we are studying is not a classic restaurant. It is part of a chain which implies a degree of standardization of the offers, and the recognition of the sign among the public. This represents a strong competitive...
Marketing Strategies
Case study - 5 pages - Business strategy
According to Ottaman (2011), it is the aim of every business organization to work towards the set goals and objectives in order to generate profit and be able to survive in the competitive market with the available resources through the provision of better services to their clients. For...
Overbooking at Global Airlines
Case study - 5 pages - Business strategy
Any business organization has various challenges in its operation, therefore, the organization, through the management should make sure that the organization operates towards the objectives of the organization. One of the organizations that face such challenges is the Global Airline Services,...
India Infoline
Case study - 44 pages - Economy general
In the year 1995 a group of professionals formed a company called Probity Research & Services Pvt Ltd at circa. The name was later changed to India Infoline. The main objective of this company is to provide unbiased and independent information to market intermediaries and investors....
Sales and channel management at Larsen and Toubro Limited
Thesis - 23 pages - Management
Larsen & Toubro Limited is India's largest engineering and construction conglomerate with additional interests in electrical, electronics and IT. A strong customer-focus approach and constant quest for top-class quality have enabled L&T to attain and sustain leadership position over 6...
Europeenne food analysis
Thesis - 9 pages - Business strategy
The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and regions. This development occurred thanks to the creation of...
Investor's awareness about the depository systems
Case study - 39 pages - Finance
Technology is revolutionizing every field of human endeavor and activity. Indian capital market is barrow meter of Indian economy; one of them is introduced technology into capital market. A major development in the Indian capital market has been setting up of Depository system. The rapid growth...
Motives, methods, and morals: Towards an informed anti-cheating policy in massively online multiplayer games
Thesis - 10 pages - Computer science
World of Warcraft and other massively multiplayer online games have become immensely popular in the past few years. Their growing popularity, advanced player-driven economies, and often reinforced social and political tendencies have yielded an interesting if troublesome set of problems....
X-Server: New trends in databases for wired and wireless networks
Thesis - 3 pages - Computer science
Nowadays XML is being used as an underlying technology for most of the transactions on the internet. XML is widely used for Database Storage. Most of the leading product developed companies use XML as their Metadata framework. This work started with a goal to manage XML data and to provide...
Operations strategy for Meryll Construction
Thesis - 10 pages - Business strategy
Meryll Construction is a medium-sized construction company primarily engaged in water works: pipe-laying /rehabilitation, leak repair, water connections. It is in the Top 5 Contractors list of its sole client, Maynilad Water Services, Inc. It is currently experiencing rising project costs...
Clinical gestalt with individuals' and systems
Thesis - 2 pages - Management
The profession of Human Services seeks to improve the accountability and accessibility among agencies and professionals in service delivery. The Human Services field allows a working professional to examine personal values and beliefs. This personal area in which there is room for growth will be...
Comparative analysis of the key success factors in a public relations agency in GB and other countries. (Placement report)
Essay - 15 pages - Management
During June and July, I did my first internship in a public relations company based in London, called Bell Pottinger. I didn't know exactly what the challenges were in this field, so it was a chance to learn many new things. Chime Communications PLC is the holding company of 35 companies...
Comparative analysis of loyalty programs at Orange and Vodafone Romania
Case study - 22 pages - Services marketing
Our study is a comparative analysis of the loyalty programs promoted by two of the largest Romanian mobile network companies, Vodafone and Orange. After briefing on the subject of loyalty programs and their functions in the case of a company, we have presented the generalities of the loyalty...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Case study - 43 pages - Services marketing
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
Online Life Insurance
Case study - 3 pages - Educational studies
Life insurance is divided into two primary classes; temporary and permanent and further into subclasses- term, universal, whole life and endowment life insurance. InstantQuote.com Inc is an online insurance company founded by Anthony M. Sarlese, CLU ChFC in 1995. Anthony has been selling life...
Analysis of the "Alice in Wonderland" case
Case study - 6 pages - Human resources
Emma Van Nijmegen was working for Neerlandia, a huge Dutch company which was working on sea shipping. With the opening of the European boarders, their goal was to combine a great company with the best door to door service for clients. That is why they acquired Luijk & Van Vaest (LVV). LVV...
Management of customer service
Case study - 3 pages - Management
A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to respond...
How to attract, recruit and make loyal employees in the software firms?
Case study - 60 pages - Human resources
Recruitment in a company is an obligated part when we are looking for a job. It is necessary to pass job interviews, and a selection is made before the interview in order to select the best candidate. Recruitment involves costs, but not just financial costs. We have the cost of time, cost of...
Integrating Christian and secular counseling theories
Essay - 5 pages - Psychology
An integrated and flexible counseling approach is outlined, which calls for competency in a number of techniques in order to serve a number of clients. Personality structure, motivation, and human development are discussed, addressing biological and environmental differences that account...
Job analysis: Marketing manager
Essay - 5 pages - Management
It's very hard to describe a job because the reality doesn't sound with the basic description. By orienting our career to marketing, we thought that it would be a good idea to analyse the marketing manager job. Direct firm's overall marketing and strategic planning programs, related with...
Integrid Media Pvt Ltd
Dissertation - 45 pages - Management
Integrid Media is the creation of a team of media professionals with the experience of having worked in diverse areas of the media business in India. The pooling together of the talents of the key team members, who have founded Integrid Media, has created a formidable and unique combination of...
Health care practices and clinical skills
Thesis - 6 pages - Medical studies
The aim of this essay is to discuss health and maximizing the health and well being of a client with mental health problems. Factors, which can enhance the health and social well being of the client, such as anxiety management and relaxation therapy, will be identified; the role of...
