Strategic Marketing of Caroll fashion house in China
Market study - 9 pages - Services marketing
Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a line...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
Marketing strategy: Case of Lacoste
Case study - 28 pages - Services marketing
The famous crocodile brand established in 1930 continues to conquer new market shares. Indeed, its founder Rene Lacoste will follow step by step development of the enterprise, from the mere creation of a shirt stitched mesh that became so popular, will extend to the mass production of a range of...
H&M on the Japanese market (2007)
Essay - 9 pages - Business strategy
Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly...
Extension of the Nike brand to Nikewomen
Case study - 13 pages - Services marketing
Nike is an American company founded in 1972. It is a limited company, whose slogan is "Just Do It." It is involved in the business of sports equipment and its major competitors are Adidas, Puma, Le Coq Sportif, which sell other brands of sports equipment. It should be noted that Nike is an...
Everyday Life Scientific Method of a Detergent Brand
Case study - 3 pages - Business strategy
Scientific method has been a viable method of acquiring knowledge through the creation and investigation of theories concerning an observable fact. Everyday aspects of the human life depend on the scientific method whether it is opening the door, cleaning up or driving a car to work (O'Leary...
Lice
Tutorials/exercises - 2 pages - Biology
Lice are small wingless insects that are ectoparasites of mammals. They are mostly host specific, and two species are human parasites: Pthirus pubis (pubic louse) and Pediculus humanus, with two varieties, P. h. capitis (head louse) and P. h. corporis (body louse). They are obligatory parasites,...
School Uniforms: Beneficial or Right Infringing?
Essay - 2 pages - Social sciences
When most people think of school uniforms, they think of stuck up private or preparatory schools with a strict and limiting dress code. They think of pressed pants, collared shirts, perfect ties, plaid skirts, clean-cut jumpers, and uncomfortable shoes. Many people are also offended by the rights...
Door-to-door dry cleaning
Case study - 7 pages - Educational studies
Nowadays, people are full of activities that time for laundry is limited to some hours. Most people find time during the weekends while others do not get time at all. The business provides door-to-door dry cleaning and laundry. Clothes are picked from the client's door, laundry done at a central...
Analysis of the Zara company
Case study - 15 pages - Services marketing
Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...
United Colors of Benetton: An overview
Case study - 8 pages - Management
The clothing market is doing well with a growth rate of 2.5%, even though the market is unstable due to certain aspects (environmental, economic, socio-cultural, etc.), Despite saturation, Benetton is a brand that continues to sell quality clothing. However, given the explosion of...
Marks and Spencer: Strategic marketing
Thesis - 15 pages - Services marketing
Marks and Spencer, a partnership formed in the late 1800s, is today one of the UK's leading retailers of clothing, food, home products and financial services. Employing 65,000 people, the company has 448 stores located throughout the UK, as well as a further 202 stores managed under...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...
PESTEL Analysis - Nike
Case study - 6 pages - Sport marketing
Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes....
Plan for marketing of Levi Strauss Signature in Europe
Essay - 13 pages - Services marketing
Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of United...
Marketing communication plan: United Colors of Benetton
Market study - 9 pages - Services marketing
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for their...
PESTEL Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
- One of the world's best-known brands - One of the largest international fashion companies - The third-largest brand in the apparel industry - Inditex brand clothing line, a world leader in textile manufacturing - Several chains of shops - Head office located in Spain (Galicia) -...
A new sunscreen line in Kuwaiti market
Case study - 15 pages - Services marketing
In Western countries, the photo damage created by the sun is a public concern. People are encouraged by governments to heighten of public awareness of the risk linked to sun exposure. The use of sunscreen as one of the ways to protect the skin against its alteration on a short or long term is...
Representations of gender and sexuality in films
Thesis - 7 pages - Film studies
‘The street's getting worse everyday here. The whores were bad enough but the drags are wiping us out. I can't stand the drags. (…). They confuse transvestism with a circus. Worse, with mime'. In All About My Mother (Almodovar; 1999), the character Agrado stresses the importance of...
E business : Zara
Case study - 9 pages - Economy general
The market of Ready-to-wear has its origin in the 60s and it has created a revolution in the textile industry. Since the 70s, it has shown talent in Italian, English, Chinese and American clothing, and the 70s was also the beginning of internationalization of fashion. In our current...
Zara and H&M: Two models which try to bring luxury closer to the common consumer
Thesis - 11 pages - Services marketing
The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment, brands like Zara...
Strategy of Christian Dior
Case study - 28 pages - Services marketing
For two decades, Christian Dior SA is among one of the largest luxury groups in Europe and worldwide. Christian Dior is a holding company that has publicly traded since 1988 and holds 42% share of the luxury group LVMH. Christian Dior SA is also the parent company of Christian Dior Couture in...
Wash bar (plane business)
Business plan - 46 pages - Services marketing
The market for Laundromat Cafes is an evolving market. Its current volume is very low (almost non-existent direct competitors) in contrast to that of the laundromats that are close to saturation. We propose to establish a laundry-friendly laundromat which will be a place with full wireless...
H&M's Marketing Analysis
Thesis - 9 pages - Services marketing
H&M´s founder Erling Persson, began as a buisnessman in Vasteras, Sweden. During a trip to the USA in 1947, Erling became interested in a new kind of clothing store that combined a high turnover of garments with low prices. Upon his return home, he opened the first Hennes retail store in...
Marketing to women
Essay - 9 pages - Services marketing
A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are men from...
Ancient Egypt culture: Reasons for lack of color in Egyptian fabrics
Case study - 3 pages - Educational studies
Archaeologists claim that the linen material of the Egyptian clothing made it hard to produce. Linen is made from plant fiber, and the process of separating the fiber from flax is a difficult process that requires repeated soaking and beatings. However, the Egyptian manipulated the...
Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)
Case study - 4 pages - Services marketing
Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New York, DKNY, DKNY Jeans and DKNY Active. Donna Karan...
Brand management: Quicksilver
Case study - 6 pages - Services marketing
In order to gain a competitive advantage over rivals, companies create brands that represent aspirations and a desirable image of life that the customer would like to identify with. Brands are accused of all sorts of evils, from threatening our health and destroying our environment to corrupting...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
Comparison between H&M and Mango
Case study - 8 pages - Services marketing
H & M and Mango are brand names that are quite popular, and have emerged in the market of fashion. They concentrate on marketing through stores, and distribute their clothing, cosmetics and accessories in large urban areas and in smaller ones. Both companies are on the same sector and are...
