Nike's artistic communication
Thesis - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and...
Commercial communication: strategy marketing, between H&M and ZARA
Essay - 33 pages - Services marketing
It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now present in the world,...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...
Foreign policies of Jimmy Carter and Ronald Reagan
Essay - 3 pages - Political science
James Earl “Jimmy” Carter was the thirty-ninth President of the United States from 1977 to 1981. Before becoming president, he was the Governor of Georgia, and served two terms at the senate. He was regarded as an outcast to traditional party politics. The start of his presidency was...
Monetary policy and Inflation
Essay - 5 pages - Economy general
The US economy has always seen turbulent cyclical effects of inflation and deflation. To gauge the balance between the two experts at the Federal Reserve has always adopted the traditional macroeconomic tool of monetary and fiscal policies. These policies depending on the nature of the situation...
How has European competition policy empowered the commission?
Thesis - 6 pages - European union
This question could appear really simple, and the first answer that comes is “yes of course”: with the introduction of European Competition Policy, the EU Commission has an extended power, and can now decide if a company respects competition laws in the Union or not. But this...
A critique of dividend policy of UK firms
Dissertation - 10 pages - Economy general
The times are changing for both business managers and investors. Probably the most important task for business managers today is the effective management of the company's portfolio of resources, and identifying, implementing and managing a strategy to leverage these resources to achieve...
Did popular protest have any lasting influence on the Royal Policy in the 15th century?
Case study - 10 pages - Medieval history
This was a period of immense political change, both in the way the English people were viewed by the government, and in the way they thought of themselves within it. It was characterised by popular disturbances, pieces of critical literature and seditious speech, and a corresponding increase in...
Monetary policy
Thesis - 4 pages - Finance
Monetary policy changes have influence over unemployment, short-term production and in the long-run affect prices and inflation rates. What monetary policy can do to heighten economic performance is a challenge that must be understood by economic policymakers. What monetary...
The EU has no need for a common immigration policy
Essay - 4 pages - European union
In 1957, the Treaty of Rome mentioned the elimination of border controls within its territory as a goal of the EEC (European Economic Union). This implied that the member states would sooner or later have to address the question of deciding on common rules concerning access to their soil through...
Differences and similarities among the contemporary security policies in Nordic countries
Essay - 9 pages - Political science
“Since 1720, all the Nordic countries have remained minor powers on the international stage. As such, the Nordic states have had to adapt to the constraints that are usually beyond their control.” This statement could summarize the geopolitical situation which has shaped the security...
The economic policies of the ghetto
Essay - 5 pages - Economy general
Ghetto poverty is still the problem of 7 million of people, among the 30 million poor in the United States. It is a pressing issue, above all when we take into account media coverage that is given to these areas of social and spatial segregation. A mistake would be to consider only Black ghetto...
The High Representative of Union for Foreign Affairs and Security Policy
Essay - 5 pages - European union
This paper will examine the new role of The High Representative of Union for Foreign Affairs and Security Policy (‘High Representative') that came into force in 2009 following the Lisbon Treaty signed in 2007. First, the historical background will be discussed followed by the...
Outline of "de Gaulle's "vision of France's international role and discuss the ways in which his foreign policy sought to realise this vision.
Thesis - 7 pages - Political science
General de Gaulle is one of the most distinguished political figures of the twentieth century. Often known as “l'homme du 18 Juin”, Charles de Gaulle was a hero of the French Resistance during the Nazi invasion of France, and later became the President of ‘l'Hexagone'. This essay...
"Why has the common foreign and security policy been so much more difficult to organise than economic cooperation?"
Essay - 5 pages - International relations
One of the most important discussions in the modern-day European Union concerns the lack of effectiveness of common foreign and security policy. As the Union moves towards integration, creating such a policy has become one of its most pressing concerns. I shall consider this...
The Foreign Policy Transition: Isolationist to Internationalist
Essay - 3 pages - Political science
Many people describe the period between World War I and World War II as a time of United States isolationism, but that is a common misconception. While it is true that during the interwar period America was very politically isolationist, the country was very imperialistic economically. Following...
US Foreign Policy and international law
Essay - 5 pages - International law
The United States has been the main supporter of the development of international rules since the end of World War II. The US sought to rebuild an international system that would promote international cooperation in various areas to avoid conflicts: economic (through the creation of an...
From population to policy growth: Colombian-Venezuelan migration patterns
Thesis - 4 pages - Social sciences
In Venezuela, immigration has been characterized by the import of foreign workers. Premised by the status of their economy, immigration in Venezuela has been a product of their sense of stability and a response to their demands for success. Venezuela's attempts to achieve a level of immigration...
China's population policy and the gender disparity
Case study - 5 pages - Social sciences
Over the last few centuries, governments have taken an increased interest in the rate of population growth in their nations. The People's Republic of China (PRC) is a nation where population management has been implemented in what can be said to be an extreme way. It is significant because the...
CFSP (Common Foreign and Security Policy) and Non Proliferation
Essay - 12 pages - European union
Since the end of the Cold War, the nature and origins of threats on Europe have changed. This evolution of repartition of powers in the world led some countries to develop their defence and military capabilities, whether it concerns missiles, biological or chemical weapons, or the ultimate...
Analysis of Obama's leadership abilities in relation to his policies and oratory skills
Case study - 4 pages - Political science
Since his arrival to power in 2008, after his victory in the presidential election, the domestic and foreign policies of the President Barack Obama have been the focus of extensive analysis by numerous commentators. Having inherited economic instability and two wars from the previous government...
The United States foreign policy orientation in the Middle East after September 11 in a neorealist perspective
Essay - 4 pages - International relations
September 11, 2001 brought changes to the rules of the international system established at the end of the Cold War. The collapse of the Soviet Union allowed the United States to reign at the top of the international area. It was able to dominate the world as the only superpower in possession of...
The French policy in sub-Saharan Africa since 1960
Essay - 10 pages - Political science
The French policy in Africa is frequently deemed neo-colonialist. France would enduringly attempt to keep its former colonies within its sphere of influence for economic and political reasons. Cases in point are the lyrics of the song “Françafrique” by the Ivorian descent artist...
The impact of nazism, if any, on German foreign policy in the period 1933-39
Essay - 4 pages - International relations
Although it is never only one country that is fully responsible for the outbreak of a war, it can be agreed that the pre-war expansionist foreign policy of Germany was the triggering act behind the start of the Second World War. Therefore it is important to understand what affected German...
Problem definition and the Failures of U.S. Drug Policy
Case study - 10 pages - Educational studies
The “war on drugs” in the United States has not been successful because drug policy has focused on defining the problem of drugs as a criminal justice concern and not as a public health issue. By defining the drug problem in this way, focus has remained on enforcement and...
U.S. immigration policy: Cuba vs. Haiti
Case study - 10 pages - International relations
United States immigration policy towards Haitian and Cuban immigrants is often discussed for its discrepancies. Historically, both countries have experienced political and economic instability that have inevitably led to massive out migration, a large portion of which headed towards the...
The presidency: Where foreign policy and domestic politics collide
Essay - 4 pages - Political science
Political scientists have long sought to discover where the foreign and the domestic spheres of the presidency connect. Presidents, it is assumed, must balance military needs with political needs, whether those political needs entail gaining domestic support for the president's agenda or...
Energy policy
Essay - 5 pages - Social sciences
While Malthus was already painting a negative picture of the worldwide situation in 1798, he was also drawing up his famous prediction that population would outrun food supply, leading to a decrease in food per person. Indeed, there is a mathematic distortion between human reproduction rate and...
The terrorist attacks of 11 September 2001 have led to a complete change in American foreign policy
Essay - 6 pages - International relations
When George W. Bush arrived in office as President in 2000, he was determined to limit the role of the United States in foreign affairs, although there was in his electorate a hope for a strong foreign policy. The new administration saw in the failure in Yugoslavia, “Clinton's...
The European neighborhood policy
Thesis - 5 pages - European union
In this essay I will deal with the European Neighborhood Policy, through a general overview of what this policy consists in. The most useful source that was used to elaborate on this subject is the website of the European Commission, which is one of the major players in the...
