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09 Jan 2024

Internal and External Analysis of the Company "Chez le brasseur - La Valette"

Case study - 12 pages - Catering marketing

Its branded beers, brewed in front of the consumer with complete and qualitative equipment, on the basis of malt from Belgium (among other properties), contribute largely to its attractiveness. Blonde, white, amber, brown, raspberry or fig draught, but also seasonal (spring, summer, Christmas),...

17 Oct 2023

Developing an overall marketing plan for a company

Market study - 10 pages - Marketing theories

Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation...

05 Dec 2023

Barcelona Traction, Light and Power Company, Limited

Presentation - 7 pages - International law

The Court examined the question: "Can a State provide diplomatic protection to its citizens who hold shares in a company incorporated in a different country when shareholders' interests are impacted by actions against the company?"

14 Nov 2023

Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company - Richard Ivey School of Business Foundation (2011) - Case Review

Case study - 2 pages - Economy general

This document contains the review of the case study: Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company. The case study, determines: • The situation. • Background information: industry, organization, products, history,...

17 Oct 2023

The Profitability of a Company Product

Tutorials/exercises - 2 pages - Finance

A company manufactures and sells two types of products: "A" model and "B" model. - Calculate for each product, the level of activity (in volume) that allows covering its direct fixed costs. - What two actions can we suggest to increase the Contribution Margin in order to cover the...

23 Jan 2023

Strategic Analysis of the Renault Company

Case study - 4 pages - Automotive marketing

Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...

31 Oct 2023

Accounting audit and its Impact on the Financial Balance of the Company - Approaches to assessing financial balance

Financial analysis - 44 pages - Audit

The current financial context, marked by the decline in revenue from hydrocarbons, the main source of funding for the State budget, is reviving the debate on the need to increase the share of ordinary taxation compared to oil taxation. To achieve this, the State has a panoply of tools, increasing...

24 Aug 2022

Improving the Company's Production and Retail - Purdy's Chocolates Undercover Mission

Case study - 3 pages - Catering marketing

The Chief Executive Officer of Purdy's Chocolates noted that, for a company to keep growing and expanding, there was need for the top management to become aware and alive to the employees' and customer's opinion and view (Reality, 2014, p. 1). It was for this very purpose that she asked...

20 Jul 2022

PESTEL Analysis - Levi Strauss Company

Case study - 5 pages - Fashion and ready to wear marketing

In essence, the United States apparel industry had total revenue of 350 billion dollars as of 2019, representing an annual growth rate of 2.5 percent between 2015 and 2019. The womenswear segment was by far the industry's most profitable in 2019, with total revenue of 187 billion dollars,...

19 Nov 2022

Megacorp's Crane Manufacturing company (CMC) operations analysis - published: 19/11/2022

Case study - 9 pages - Business strategy

The sales within the global crane markets have slated to the top forty-four billion dollars as of 2022. And the market is expanding at a steady 4 percent, it has been projected that the crane market will reach a total of 57 billion dollars by 2029. It is reasonable that the increased usage of...

10 Nov 2022

How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?

Dissertation - 28 pages - Digital & e-marketing

MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to...

22 Jul 2022

PESTEL Analysis - Levi Strauss Company - published: 19/07/2022

Case study - 7 pages - Startup, entrepreneurship

Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only...

04 Apr 2022

Porter's diamond 5 forces : Stellantis, an automotive company

Case study - 5 pages - Automotive marketing

Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto,...

07 Jul 2022

A digital company making publicity

Case study - 12 pages - Digital & e-marketing

We are a digital company that makes publicity, in other words, we can brand any business, be it a store, a product, a hotel... and promote it in order to make it known to people. We created a website related to their social media pages where we can promote their business by posting new...

08 Jan 2022

Company performance: different assessment approaches

Dissertation - 9 pages - Management

In the current context, it has become essential for companies to become more proficient at standing out from the competition and, therefore, be more competitive by seeking more performance. The objective is to achieve the goals set during the development of the marketing strategy and to manage to...

28 Jul 2021

Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix

Case study - 6 pages - Business strategy

Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450...

28 Jul 2021

The Impact of the Demand Planning Process on the Company's Performance

Case study - 17 pages - Business strategy

All manufacturing organizations across all industries face a common problem of balancing supply and demand. This problem is further accentuated in the context of fast-moving consumer goods organizations due to the high demand for product availability. With much research on solving this problem,...

04 Aug 2021

Levendary Café: The China Challenge - Christopher A. Bartlett and Arar Han (2013) - What changes should the new CEO make to manage the company's international operations better?

Case study - 2 pages - Business strategy

Despite the promising growth achieved by Levendary Café in China, under Louis Chen's management, within a year and a half of launching its operations in this fertile market (see appendix 1), the company is in crisis because of Chen's recent approaches, who rebelled against the...

19 Feb 2021
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Analysis of the strategy of the American company Netflix

Case study - 5 pages - Business strategy

Netflix, an American company, founded in 1997 by Reed Hastings, is the first company to offer DVD rental by mail from an order placed over the Internet. This desire to offer unlimited access to cultural content without having to travel is the result of a strategy of sophistication...

28 Jun 2021
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How to improve a company's visibility on the web?

Practical guide - 6 pages - Digital & e-marketing

Most companies find it difficult to boost their visibility and stand out from their competitors. For this, a company can set up a digital strategy, engage prospects or even publish attractive and optimized content. Moreover, several options, tips and tools are available to companies that...

04 Nov 2021

Internal communication: a necessary vector for the efficiency of the company

Dissertation - 8 pages - Management

The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...

08 Jul 2021
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The case study of BIC, a French company dominating the global market

Case study - 10 pages - International marketing

Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and...

24 Nov 2021

The company's strategic diagnostic tools - Toyota SWOT analysis

Course material - 3 pages - Marketing theories

In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will...

28 Apr 2021
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Define intercultural management in a company

Tutorials/exercises - 2 pages - Management

Business policies have changed significantly due to globalization. In the 21st century, we are talking about intercultural management. This type of management is complicated to implement. This vision of the company applies particularly to large companies. The debate is often focused on...

19 Jul 2021

The Exki company: "natural, fresh and ready"

Case study - 8 pages - International marketing

EXKi declared "company of the year" in 2010, is a concept of fast and healthy catering, straight from Belgium. The new and growing concerns of the population in terms of the environment and health are favourable to it. Indeed, the company markets recipes designed by a chef,...

14 Oct 2020
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PESTEL analysis and Porter's Five Forces - Innocent Drinks Company

Case study - 10 pages - Management

Companies utilizing proactive approach cannot distance from conducting regular environment scanning to avoid hurried reactionary response to emerging trends. Performing a PESTEL analysis facilitates knowledge finer details of the external environment. In that view, the PESTEL analysis of Innocent...

18 Aug 2017
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Megacorp's Crane Manufacturing company (CMC) operations analysis

Essay - 7 pages - Business strategy

Megacorp's CMC manufactures cranes which can be used for different factory and process line operations in various factories. They manufacture small and large cranes which are able to hoist different rectangular containers. For fifty years, the company has been relatively successful in...

22 Jun 2016
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The management system of cash flows in a unipersonal and anonymous company - The case of Sotra-Industries.

Case study - 6 pages - Management

Like all the students at the end of the fifth year at INP-HB, the student of CETIG (center of study of the techniques of management engineering) must write a thesis after an internship of at least 4 months in a company. The aim is to allow the students to natch their theoretical knowledge...

15 Dec 2016
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Ford Motor Company versus Subaru of America

Case study - 7 pages - Business strategy

When asked the question, "Who are the most profitable corporations in the world?" Ideas that come to mind may be pharmaceutical companies, banks, oil manufacturers, airlines, software companies, real estate corporations, but what about automobile manufacturers? The automobile sector for the US is...

15 Dec 2016
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The O.M. Scott & Sons Company - Financial analysis

Case study - 12 pages - Finance

From 1955 to 1961, the O.M. Scott and Sons Company experienced an exceptional growth in sales, stock price, and expansion. O.M. Scott and Sons (the company) increased sales by 231% from 1957 to 1961. The rapid growth can be explained by the company's management in...