Financial Innovation Essay: High Frequency Trading and its social impacts
Essay - 2 pages - Finance
A Financial Times article argues that HFT is beneficial for society, and that banning HFT from use would increase volatility. I agree with this point of view, as algorithms democratized trading by allowing a direct access to the markets and decreasing the costs of the transactions. Also,...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
How can technology be used by the financial services industry to boost the development of cross-border payments and trade in the ASEAN region?
Sectorial analysis - 2 pages - Finance
ASEAN's financial services industry needs to be supported by technology to increase its competitiveness. The future of this industry depends on one hand on the development of cross-border trade in the ASEAN region, and on the other hand, on the development of the means of payment that exist....
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
Strategic Analysis - Tesla Inc.
Case study - 10 pages - Business strategy
The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...
Artificial intelligence in Healthcare Industry - A.I in Medical Technology : Medical Imaging
Dissertation - 35 pages - Management
Nowadays, we hear about artificial intelligence all around us and more specifically in the automotive, economic, computer and health sectors. The primary goal of artificial intelligence at its inception in the 1950s was to improve and extend human capabilities with machines (Pallanca O., and Read...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
International operations management: global operations management strategies
Case study - 10 pages - Management
According to Witkowski (2017) innovation is an integral element in driving organizations' progress and modernity. Innovation's contribution to operational efficiency is premised on the fact that organizations have the option of pursuing different types of innovation that include product,...
Corporate strategy - The example of Danone
Case study - 10 pages - Distribution marketing
Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries around the world,...
Porter's 5 Forces - Nestle
Case study - 4 pages - Distribution marketing
Today, Nestle is the leader of the food processing industry in the world. Nestle is a Swiss multinational created since 1866. That aside, Nestle is also the number one company in the milk sector in the world. The brand was named after its creator Henri Nestlé. When we talk about Nescafe, we can...
Benchmark: Definition and Applications of Benchmarking
Practical guide - 4 pages - Marketing theories
Developed in the 1980s, benchmarking is a practice regularly used by companies, in particular, large groups who want to measure the performance of their products or processes compared to their competitors. It is a tool for achieving many objectives, such as obtaining or maintaining a leading...
The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...
Porter's five forces - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a supermarket chain based in Germany. It has most of its operations in some European countries. The UK, Germany and France are the main countries where the company is based. Outside Europe, Lidl is also present in the USA. The German brand was created by Dieter Schwarz in 1973. The...
Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix
Case study - 6 pages - Business strategy
Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450 million euros...
SWOT Analysis - Vodafone
Case study - 4 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has different...
SWOT Analysis - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's tagline is...
VRIO Analysis - Airbus
Case study - 4 pages - International marketing
Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...
Porter's diamond 5 forces : Stellantis, an automotive company
Case study - 5 pages - Automotive marketing
Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...
International Marketing Analysis - Louis Vuitton
Case study - 13 pages - Luxury marketing
In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well as an...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Ready to wear - Zara and its competitors
Case study - 8 pages - Fashion and ready to wear marketing
Perhaps one of the most recognized brands around the world and also a significant international fashion organization, Zara, has been cited as the third largest brand within the apparel industry and is a unit of Inditex. Founded in 1975 by Mera Rosalina and Ortega Amancio, the company has been the...
Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector
Text commentary - 3 pages - Digital & e-marketing
The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...
SWOT Analysis - How to Develop a Strategy For Success - The Case of Burberry
Case study - 4 pages - Marketing theories
In every organization, company, society or enterprise that wants to make profit, the SWOT analysis is indispensable. The SWOT analysis helps managers to evaluate the strengths (S) and weaknesses (W) of a company in an internal level in one hand. On the other hand, it also allows them to have an...
SWOT Analysis - Kraft Foods
Case study - 5 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods Group Inc. 1989:...
SWOT Analysis - Stellantis
Case study - 4 pages - Automotive marketing
Founded on January 16, 2021, Stellantis is a multinational corporation engaged in the automotive industry. The group was born from a merger between two big names, the PSA Group and Fiat Chrysler Automobiles. As of October 30, 2019, the announcement of the merger between the two companies was made...
Pestel Analysis - The real estate market in the US
Case study - 6 pages - Services marketing
The United States' housing market is experiencing a considerable shift. As the government tries to quell the impacts of inflation with relatively higher interest rates, every other aspect of the economy from foreclosure rates to housing market prices remains in flux. As such, housing prices...
SWOT Analysis - Shein
Case study - 5 pages - Fashion and ready to wear marketing
Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. The apparel brand has reached out to consumers within the United States, Germany, Russia, France, and over two hundred other nations across the globe. The company's mobile application, as of...
How is globalisation today and how a firm should adapt to that?
Essay - 8 pages - Micro-economy, job-unemployment
The 21st century saw unprecedented financial, economic, political and sanitary crisis. The environment of globalization was affected by these challenges. So, concerns about reversed globalization or de-globalization appeared. The following analysis demonstrates that Globalization is not...
Marketing strategy - Pringles
Case study - 9 pages - Catering marketing
Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...
Marketing Mix - Adidas
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
