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Theme : Competitive rivalry

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04 May 2022

Competitive analysis of the aerospace industry - Boeing and Airbus

Case study - 6 pages - Brand management

One of the main challenges in all industries is rival companies, and it is critical to the survival of a company to consider its rivals competitive actions. In this report, we investigate the competitive rivalry between the two giants of the aviation industry, Airbus and...

11 Oct 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

06 Nov 2014

An analysis of Ryanair competitiveness

Case study - 7 pages - Business strategy

This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial...

12 May 2009

Competitive environment analysis: H&M

Thesis - 8 pages - Services marketing

We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...

16 Mar 2011

Competitive Advantage of Wine Industry in France

Thesis - 10 pages - Economy general

According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael Porter for...

15 Jun 2012

Volkswagen group- China's analysis in competitive strategy

Case study - 20 pages - Business strategy

Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...

25 Nov 2014

The gaming console industry competition: Sony vs Microsoft vs Nintendo

Case study - 21 pages - Management

Unlike in other electronic industries such as PC, Camera, Smartphone etc only 3 majors companies lead the gaming console market: Microsoft XBox, Sony Playstation and Nintendo Wii. This industry has become more profitable year over year, but remain a really competitive business where...

11 May 2009

Do Porter's ideas on national competitive advantage: Which specific nations have achieved economic success?

Thesis - 5 pages - Economy general

National competitiveness is one of the most important economic concepts as it outlines as to how a nation can grow and succeed by utilizing its competitiveness. Competitiveness, therefore refers to the concept of how a nation produces its goods and services- the relative efficiency of producing...

29 Sep 2010

Easyjet competitive advantage

Case study - 9 pages - Services marketing

The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its...

15 Aug 2022

UK Retail Fashion Industry Report - Missguided

Case study - 6 pages - Fashion and ready to wear marketing

While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting effective...

27 Nov 2006

Why is China so competitive? Measuring and explaining China's competitiveness

Essay - 36 pages - Economy general

In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. On this point it is important to mention...

16 Sep 2011

How does Peugeot build a competitive edge against Chinese and foreign car industry

Thesis - 10 pages - Business strategy

In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...

27 Jul 2010

Porter's competitive analysis

Thesis - 6 pages - Management

The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The analysis was...

03 May 2023

Porter's five forces, PESTEL and SWOT analysis - Puma France

Case study - 6 pages - Sport marketing

"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...

26 Jul 2022

Porter's five forces - Lidl

Case study - 4 pages - Distribution marketing

Lidl is a supermarket chain based in Germany. It has most of its operations in some European countries. The UK, Germany and France are the main countries where the company is based. Outside Europe, Lidl is also present in the USA. The German brand was created by Dieter Schwarz in 1973. The...

15 Apr 2022

Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces

Case study - 5 pages - International marketing

Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).

26 Jul 2022

Strategic Analysis of Microsoft

Case study - 7 pages - Business strategy

Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...

22 Jan 2023

Taiwan's Semiconductor Shortage: Origins and Geopolitical Future

Case study - 6 pages - International economy

Semiconductors have become a central factor in our 21st century. As technology is used in all fields of human activity, from refrigerators to laptops, from electric cars to artificial intelligence, and from solar panels to military weapons, the need for electronic chips has grown and the demand...

29 Sep 2010

Competitive Environment Analysis : Haagen- Dazs

Case study - 24 pages - Business strategy

Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...

29 Nov 2010

The continued dominance of Dell in the the highly competitive technological world

Essay - 6 pages - Business strategy

Founded in 1984 by Michael Dell, Dell Computer Corporation created an innovative concept by placing the customer at the center of the business organization. In 1998, the company set up a direct sales model, allowing it to establish itself quickly and successfully in the computer industry. Indeed,...

27 Jan 2011

Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children

Case study - 39 pages - Business strategy

Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...

29 Sep 2010

Haribo: keeping competitive in the candy industry

Case study - 16 pages - Business strategy

When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...

25 Mar 2011

Competitive Advantage of France in Haute Couture

Market study - 10 pages - Business strategy

What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of the...

22 Nov 2021

HR marketing: what strategy to attract and retain employees?

Dissertation - 8 pages - Human resources

The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...

26 Apr 2022

Artificial intelligence in Healthcare Industry - A.I in Medical Technology : Medical Imaging

Dissertation - 35 pages - Management

Nowadays, we hear about artificial intelligence all around us and more specifically in the automotive, economic, computer and health sectors. The primary goal of artificial intelligence at its inception in the 1950s was to improve and extend human capabilities with machines (Pallanca O., and Read...

29 Sep 2010

Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?

Dissertation - 30 pages - Services marketing

Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...

03 Apr 2012

Strategy and competitive analysis of L'Atelier Des Chefs

Essay - 7 pages - Business strategy

The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...

21 Aug 2021

Porter's 5 Forces - Nestle

Case study - 4 pages - Distribution marketing

Today, Nestle is the leader of the food processing industry in the world. Nestle is a Swiss multinational created since 1866. That aside, Nestle is also the number one company in the milk sector in the world. The brand was named after its creator Henri Nestlé. When we talk about Nescafe, we can...

01 Aug 2022

The United States and the World - Russia and China

Course material - 7 pages - Modern history

At the beginning of his first term, President Bush neglected Russia and considered China as the next major geopolitical adversary. At the same time, American analysts were quite confident that Washington would be able to manage the "Geostrategic Triad" between Washington, Moscow and Beijing to...

13 Jan 2022

The different types of business strategies

Course material - 7 pages - Business strategy

Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...