SWOT Analysis - Nokia
Case study - 47 pages - Services marketing
The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...
Knowledge management in organization: Case Allshade
Thesis - 10 pages - Management
Since the corporate environment has undergone a major transformation, business organizations have intensified their search for strategies that will give them a sustainable competitive advantage. Such strategies generally require that the organization continuously differentiates its...
Nintendo Wii: Entering a new industry of simulation
Thesis - 13 pages - Business strategy
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Establishment of the "Easy Hotel"in Madrid
Case study - 19 pages - Services marketing
EasyHotel is a chain of ‘no frills' hotels run by the privately held conglomerate EasyGroup. We chose to base our research on such a hotel chain as we feel the low cost concept hospitality sector is an important growing sector. EasyHotel is a novel and exclusive concept; we have all been...
An empirical study of the Scottish attitude towards mobile phone product and services
Tutorials/exercises - 44 pages - Business strategy
Vodafone Essar is a cellular operator in India that covers16 telecom circles in India .the name of the company ,the marketing brand used is simply Vodafone .its offers both prepaid postpaid GSM cellular phone coverage through out India and is especially strong in the metros. Vodafone Essar...
Starbucks
Case study - 8 pages - Business strategy
The purpose of this memo is to study Starbucks' strategy. Firstly, the business is analyzed to understand what kind of company Starbucks is, then the PESTEL analysis is implemented to figure out the environment of the market. After establishing a general overview of the internal and external...
Marketing plan: the case of insurance industry
Dissertation - 26 pages - Services marketing
Pure General Insurance (PGI) has strived to develop in a fast changing and highly competitive environment since the 1970s. As in many developed countries, the market has become either mature or saturated, with companies experiencing small growth or being out competed. It is then vital for...
Wells Fargo's cross selling strategies
Case study - 8 pages - Business strategy
Particularly in the United States, the link between politics and banking has always been strong and notably with lobbies so that the US government was used to helping the banking system when crisis hit the country but was also used to withdrawing during auspicious periods. These are partly the...
Marks and Spencer Company marketing Audit
Case study - 7 pages - Educational studies
Marks and Spencer is listed on the London stock exchange, and it is a constituent of the FTSE 100 index. The company, which is colloquially known as “Marks and Spencer ”,“ M&S or “Markies”, was characterized in the early 20th century of selling British made goods giving...
Setting-up of Kanabeach in Australia
Case study - 25 pages - Services marketing
We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...
The Eyewear Industry- Analysis and Recommendations
Thesis - 15 pages - Business strategy
The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this industry where, all...
Porter's Five Forces - Nike
Case study - 5 pages - Sport marketing
As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the threats...
Development and performance of the purchasing function within the pharmaceutical industry
Dissertation - 34 pages - Purchasing & supply chain
Since its introduction, the Purchasing function faced major changes and is taking on a more strategic role in many organisations. It was also shown that strategic purchasing leads to positive savings performance. Showing that the purchasing function is at an equal level of importance with other...
Financial Strategy & Corporate Control - Case study on Remy Cointreau
Case study - 4 pages - Business strategy
Remy Cointreau is a French group with the principal activity of producing and distributing wine-based products. It operates under the following segments: Cognac, Liqueurs & Spirits and Champagne. It is present in Europe, America and Asia. The Group is famous all over the world for the quality...
Twingo II in Japan
Essay - 8 pages - Services marketing
Renault is a famous French vehicle manufacturer, which produces cars, buses, tractors and trucks. Previously known as Société Renault Frères, the company was founded in 1898. Since 2000, the group signed an Alliance with Nissan, the Japanese automaker. Indeed, Renault now holds a stake of 44.4%...
European brewing market analysis
Market study - 4 pages - Services marketing
To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this analysis. First of all,...
Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China
Dissertation - 12 pages - Services marketing
The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures seem...
Market presentation about the Ted Baker Company (2006)
Market study - 20 pages - Services marketing
First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of the...
Coastal Pipe Company
Case study - 8 pages - Services marketing
Coastal Pipe Company is a division of the Arnol Corporation. The firm is facing hard times, and Alan Buford, manager of the corporation has had to come up with a specific marketing strategy plan to stop the losses. At present, the company is experiencing several losses. Our task is to help Sir...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
Porter's Five Forces - Areva, the French nuclear energy operator
Thesis - 4 pages - Business strategy
As a world leader in its sector, and the flagship company of the French nuclear power industry, Areva must defend certain commitments that allow it to remain competitive. However, it must also preserve its public image in the sensitive field of nuclear energy. It is also led, like most...
Crédit Agricole - business plan
Business plan - 15 pages - Services marketing
With regard to time, the financial establishments are confronted with a double need for the implementation of business continuity services and solutions: The customers of the financial institutions have direct access to the information systems, in particular, via the development of the...
China analysis: Marks & Spencer
Case study - 10 pages - Business strategy
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour,...
Strategic Management: Royal Dutch Shell
Case study - 10 pages - Business strategy
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Corporate and business strategy of PSA Peugeot-Citroen
Essay - 7 pages - Business strategy
PSA Peugeot-Citroën Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in France and the second in Europe taking over Volkswagen . Nevertheless, PSA had to face some issues. As a strategy consultant for PSA, my aims are to solve...
Global Forces and the European Brewing Industry
Market study - 4 pages - Services marketing
This case study focuses on the brewing industry which developed in Europe. Because of the growing pressure in the global market, this industry is currently rethinking its strategy in order to strengthen the brand images and ensure the development of major firms. Consumer needs are changing and...
Memo Human resources: The Lidl case (2008)
Case study - 11 pages - Human resources
The Concept of purchasing power has been highly debated in France for the last few months. Because of a recent and substantial increase in prices, grocery retailers have been under suspicion of being the main engine of this inflation. Why have prices been increasing so quickly in the last few...
McDonald's: Strategic challenge and SWOT analysis
Thesis - 30 pages - Business strategy
In the 90s, the firm had to cope with a number of challenges: The microwave oven, increasing health consciousness and competition. In 1999, as Jack Greenberg took over the reins of the firm, the situation was complicated due to competition between fast-food giants. McDonald's timelines: 1937:...
PESTEL analysis and Porter's Five Forces - Innocent Drinks Company
Case study - 10 pages - Management
Companies utilizing proactive approach cannot distance from conducting regular environment scanning to avoid hurried reactionary response to emerging trends. Performing a PESTEL analysis facilitates knowledge finer details of the external environment. In that view, the PESTEL analysis of Innocent...
Easy-jet's position in the low-cost carrier market: Recommendations for the best strategic plans the company should pursue in future
Tutorials/exercises - 4 pages - Management
Easyjet began operations in November of 1995. Although the organization spent a number of years struggling to establish itself, by 2000 stock for the organization was being offered on the London Stock Exchange. By 2004, Easyjet was named the top low-cost airline in Europe. Despite this...
