Extension of the Nike brand to Nikewomen
Case study - 13 pages - Services marketing
Nike is an American company founded in 1972. It is a limited company, whose slogan is "Just Do It." It is involved in the business of sports equipment and its major competitors are Adidas, Puma, Le Coq Sportif, which sell other brands of sports equipment. It should be noted that Nike is...
Strategic Operation Issues
Case study - 10 pages - Business strategy
Conducting competitive differentiation in contemporary business environment is becoming a challenging target to run into for most organizations, with the rivals speedily closing the previously existing gap. In practice, enterprises must now deal with the potential threat arising where...
Cola War: Coke vs. Pepsi
Essay - 8 pages - Business strategy
Industry competition has given rise to extensive market efforts by companies to sustain their position by gaining an edge over competitors. Industrial trend helps company to set standards and design a strategy for the accomplishment of goals. Multiple set of strategies are devised in...
Strategic marketing plan for Caroll (the French "fashion house") in China
Market study - 10 pages - Services marketing
Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...
Explain the role of conjectural variations within the context of quantity settings duopoly. Use this idea to explain the difference between Cournot and Stackelberg models of duopoly
Market study - 6 pages - Services marketing
In the context of oligopoly, firms do not have to worry about strategic behaviour as do monopolies, as far as consumers are concerned. Nonetheless, as they face competition from a few other firms, strategies in terms of price-setting and quantity-setting are of prime importance. What we want to...
Organizational development: Mergers and Acquisitions
Essay - 8 pages - Business strategy
Nowadays, mergers are very common in all sectors. Indeed, in many sectors, the competitive pressure, the decline of prices and research costs provoke numerous mergers. However, all mergers aren't successful; there are some steps to follow to avoid risks. There could be be multiple reasons to...
The strategy of MC Donald's
Essay - 14 pages - Business strategy
From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of three ideas which distinguished McDonald's...
Is Haägen Dazs a market leader? If so, thanks to what strategy can it maintain its position?
Market study - 7 pages - Services marketing
This report's aim is to determine Haägen Dazs's position on the ice cream market and to examine, more deeply, how this position is achieved; thanks to what strategy this American brand operates today all over the world. In order to carry out this report, I decided to focus on the leading product...
Marketing strategies of IBM Global Service India
Dissertation - 54 pages - Services marketing
IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No. 1...
Strategic analysis of McCarthy motors limited
Thesis - 20 pages - Business strategy
McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South African vehicle retail market with more...
Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market
Tutorials/exercises - 30 pages - Business strategy
Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks,...
Launching of the Evian bottle water in India
Case study - 38 pages - Services marketing
The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...
L'Oreal Redken For Men
Case study - 22 pages - Services marketing
As a part of the seminar ‘Marketing stratégique et opérationnel', we are going to take on the role of a marketing manager in order to propose a new range of products that could allow Redken for men to become the number one men's brand in the salon professional industry. To be able to do...
Fast Fitness, e-marketing plan
Case study - 19 pages - Services marketing
Fast Fitness is a small player in the fitness industry with 2.2% shares of the market. Started in 2006 in the urban area of Sydney, Fast Fitness subscribes to the new trend of wellbeing and it is well acknowledged that Baby Boomers, Generation-X and especially females are drawn towards this...
The Dasani brand and its positioning - A case study to improve the brand image
Case study - 48 pages - Services marketing
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....
Zipcar, wheels when you want them
Case study - 18 pages - Services marketing
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...
Corporate entrepreneurship: Nestle Nespresso case
Case study - 6 pages - Business strategy
Nestlé Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands of coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by the same group, yet the...
The International Marketing Strategy of Sanofi- Aventis in Japan, New Zealand and Nigeria
Case study - 31 pages - Services marketing
The message conveyed by the pharmaceutical major that Sanofi-Aventis is the slogan "Because Health Matters?. The communication will be the same in all countries but the emphasis of the message that Sanofi-Aventis is trying to get across with the techniques mentioned above will be the same in...
Ethics, sustainable development and corporate social responsibility: Ben & Jerry's case study
Case study - 5 pages - Services marketing
Ben & Jerry's have evolved on a growing market. This is why the influence of customers and competitors is significant. Nevertheless, these threats have do not have a huge impact on the company, because the growth enables each competitor to find its own position. Even if prices...
The body shop report: entering new markets
Essay - 23 pages - Economy general
The Body Shop was established in 1976 by Anita Roddick in West Sussex, England. It competes primarily in the cosmetics and toiletries industry and its major competitors are Boots Plc, Bath & Body Works, and L'Oreal. The company's niche market is based on the production of naturally...
Heineken - Company Report
Case study - 30 pages - Services marketing
The Heineken company was started up in 1864 by Gerard Adriaan Heineken. In 1873 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij. In 1874 Gerard Adriaan Heineken opened a second brewery in Rotterdam. In 1886 Dr. H. Elion developed the “Heineken A-yeast” in the...
Apple Inc. : Case Study with recommendations
Case study - 4 pages - Business strategy
Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...
Literature Review: Innovation and Management
Thesis - 15 pages - Management
Innovation is now a key element in business strategy, especially for large groups. Indeed, in theory, it allows them to gain a significant competitive advantage in the form of a temporary monopoly on a given market. However, innovation is expensive, and firms may be reluctant to invest heavily in...
Burger King
Thesis - 7 pages - Business strategy
Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has set up...
The Lacoste group
Case study - 5 pages - Business strategy
Born in 1930, Lacoste, the famous crocodile brand, continues to conquer new market shares. Its founder, Rene Lacoste followed the development of the enterprise step by step, from the mere creation of a shirt of stitched mesh that became famous, to the mass production of a range of sportswear...
Five forces of the model to support AREVA (2010)
Thesis - 6 pages - Management
In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...
The communication strategy of Axe (2006)
Case study - 25 pages - Management
Axe is a dynamic brand in terms of communication and was chosen to analyze its advertising strategy. It is the name of a deodorant for men and is a product of the Unilever group in France in 1983. Today, the brand is a leader in the field of male deodorant, with a market share of 20%. It is sold...
The market of the bottled water (2005)
Case study - 8 pages - Services marketing
The market for bottled water has become the most dynamic sector in the universe of soft drinks, and happens to be a large market, consisting of several products with different features and functions. Mineral water and spring water are distinguished on the water market. Mineral water is...
Switzerland and the watch making industry
Market study - 40 pages - Services marketing
For decades, Switzerland has been one of the most economically dynamic countries in Europe. Despite its persistence to stay on the outskirts of the European Union, it took advantage of several sectors such as banking and financial sectors and was more focused on the luxury market of Swiss watch...
