The French ADEO group: Case study
Case study - 100 pages - Business strategy
Just a few volumes have been dedicated to private labels and all of them focused on the marketing side only. A brief part of this work also aims at describing the way private labels are marketed in DIY retail stores. Here, the description of the marketing side is a simple link to get to the real...
Creating and measuring shareholder value in British corporations
Case study - 15 pages - Business strategy
The shareholder value in business industry is the most commonly used term in present age. The wildfire of equity culture is quickly spreading from United States to the whole world business industry and it has been grasped as critical today as it was in the last few decades. In United Kingdom the...
Invisible Cities
Essay - 6 pages - Literature
Italo Calvino's Invisible Cities is written in such a way that while reading, we begin to see that there are two opposing outlooks which the main characters, Marco Polo and Kublai Khan, take when observing or imagining a city. It is very interesting to see how initially these two opposing...
Nokia: Strategic Analysis
Case study - 22 pages - Services marketing
Nokia has largely contributed to the growth of Finland since the mid-90s. Its role in the Finnish economy in figures is as follows: it represents 10% of its GDP, half of its growth, 16% of its exports, and 60% of the capitalization of the Helsinki Stock Exchange. It is also the largest private...
Documentary Analysis: Bowling for Columbine
Essay - 3 pages - Film studies
In the documentaries Bowling for Columbine and Brother's Keeper the filmmakers try to establish certain connections to the audience. Bowling for Columbine focuses on gun control and violence in America. Director Michael Moore uses satire and direct points to get his message across. Brother's...
Analyzing the Amplesso: The philosophy of lovemaking in Calvino's Se una notte d'inverno un viaggiatore
Book review - 4 pages - Humanities/philosophy
Italo Calvino's Se una notte d'inverno un viaggiatore is usually acclaimed on grounds of its experimentation with narrativity. More specifically, Calvino weaves the beginnings of ten different pseudo-novels into a larger plotline involving the adventures of a reader (Lettore), who the narrator...
The evolution of the Hermaphrodite in Greek culture
Essay - 10 pages - Ancient history
The nature of the hermaphrodite was a source of conflicting emotions in the Classical World. On one hand, the androgynous being represented a kind of natural deformity and was treated with fear; on the other hand, the hermaphrodite was the embodiment of physical, emotional, and mental harmony....
Heaven and hell: Aldous Huxley opens the doors of perception
Book review - 9 pages - Literature
Unlike any other mammal on earth, man possesses the unique ability to traverse various levels of the mind in order to alter and create his own perceptions of reality. Unlike any author in modern literature, Aldous Huxley charts man's explorations into the realms of the mind in his books The...
The "Memorial Laws"
Tutorials/exercises - 13 pages - Social sciences
In the first part of this paper, I give an account of a recent controversy that arose in France and in which historians played a significant role. This controversy involves a number of actors: the French government, which passed the so-called “memorial laws”; the interest groups that...
Controversy around memorial laws
Essay - 12 pages - Other law subjects
A controversy recently arose in France in which historians played a significant role. This controversy involves a number of actors: The French government, which passed the so-called “memorial laws”; the interest groups that lobbied the Parliament to pass them; the historians who became...
Corporate web communication: Lastfm
Essay - 12 pages - Journalism
Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the biggest music database completed by all users and...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a celebrity...
Information technology and strategic management
Thesis - 23 pages - Management
Strategic management is defined as “the set of decisions and actions resulting in formulation and implementation of strategies designed to achieve the objectives of an organization”. The formality of strategic Management systems vary widely among companies. Formality refers to the...
How visual images are captured and encoded by the retina and represented in the primary visual cortex
Thesis - 8 pages - Medical studies
Visual perception is the ability to interpret information from visual light reaching the eye, the resulting perception of this information is sight. Light is electromagnetic energy that is emitted in the form of waves, it is reflected off an object to enter the eye, and is refracted by the...
Global business and innovation: The case of Belgacom TV
Thesis - 14 pages - Business strategy
In the general context of globalization, “innovation is the key element in providing aggressive top-line growth and for increasing bottom-line results". This is deeply anchored in the companies' daily life and golden rule of success. Programs of organizational innovation are typically...
Knowledge management in organizations
Thesis - 7 pages - Management
Knowledge management refers to the conscious, systematic, and organized activity of an enterprise in comprehensively gathering, organizing, analyzing, and sharing knowledge to further its goals. It comprises a range of practices that identifies, creates, represent, distribute, and enables...
WiBro technology
Thesis - 6 pages - Electronics
This technology is the latest advancement in Wireless Communication which presents drastic change in Wireless Internet and helps connect each and every person globally. It is the most advanced and upcoming technology now a days. WiBro is the Portable Internet Service to provide a high data rate...
Export incentive in BHEL
Case study - 42 pages - Business strategy
Every country in the world is planning to achieve and increase its share in the world trade, particularly exports and is subsidizing its exports by some form of subsidy or the other. It may be Income Tax concession, sales/ purchase/ VAT refunds, bonus vouchers, dual rate of exchange, refund of...
Motives, methods, and morals: Towards an informed anti-cheating policy in massively online multiplayer games
Thesis - 10 pages - Computer science
World of Warcraft and other massively multiplayer online games have become immensely popular in the past few years. Their growing popularity, advanced player-driven economies, and often reinforced social and political tendencies have yielded an interesting if troublesome set of problems....
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...
An overview of Kinetic Engineering Ltd & the Indian two wheeler industry
Case study - 28 pages - Business strategy
The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine). The motors on mini bikes, scooters, and mopeds, or motorized velocipedes, are usually air-cooled and range from 25 to 250 cubic cm (1.5...
Brief study of Gabor filters for feature extraction
Tutorials/exercises - 7 pages - Physics
Gabor filters have attracted researchers since they extract information quanta in forms of time and frequency, two physically measurable quantities, combined in the most elegant way by the Heisenberg's uncertainty relation. For decades time-frequency analysis has played a central role in...
Non conventional energy sources i.e. wind power (Use of power electronics in wind energy for obtaining the stability)
Thesis - 7 pages - Physics
The role of induction generators and power electronic converters for energy conversion system is significant. Self-excited induction generator (SEIG) in stand- alone application provides a significant reduction in system operating costs due to fact that wind power is freely available. SEIG also...
Review algorithms for image segmentation methods
Thesis - 4 pages - Computer science
Image segmentation is one of the key stages in computer vision processes. Segmentation is the task of recognizing objects in an image. The rest of the image is background. Image segmentation algorithms are generally based on one of two basic properties of intensity values, discontinuity...
The Aircraft company Airbus
Case study - 8 pages - Business strategy
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...
Voodoo and Catholicism in Haiti
Case study - 4 pages - Educational studies
Present day Haiti is a poverty-stricken land, with overpopulated urban areas, stripped landscapes, and a people struggling to survive in the face of civil turmoil and oppression. Bordering the Dominican Republic and otherwise surrounded completely by water, the Republic of Haiti (its official...
At the heart of the Lyon Silk market: Stakes and challenges of international prospects
Case study - 29 pages - Economy general
Our initiative cleary describe the historic interweavings between our city of Lyon and the international market of the silk. The story of the silk begins dates back to the Chinese tradition in XVIIth century BC and continues with three millenniums of exclusivity in the course of which China...
Social psychology of communication and marketing ? the campaigns of Renault and Ford
Case study - 10 pages - Services marketing
Through the analysis of communication campaigns for Renault and Ford in all three segments (low, middle and high end) the author attempts to determine: - What is the desired brand identity? - Discuss the relevance of these campaigns from the perspective of the central brand, and the strengths and...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
