SWOT Analysis - Google
Case study - 5 pages - ICT marketing
Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...
Corporate strategy - Disney +
Case study - 9 pages - Business strategy
Entertainment giant Disney's new streaming platform is undoubtedly a major turning point for the company. Disney+ is an online video-on-demand platform owned and operated by The Walt Disney Company through its Walt Disney Direct-to-Consumer and International division with the four...
Communication strategy for Audi
Case study - 4 pages - Business strategy
In the recent past, UK's car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of...
How to measure the value of a professional football player through a financial valuation model?
Dissertation - 8 pages - Sport marketing
The takeover of Newcastle United FC, 19th in the English Premier League, for 350 million euros by a Saudi public investment fund illustrates the attractiveness of football as a thriving and diverse industry. Indeed, the fund's liquidity is estimated at 400 billion dollars, making Newcastle...
What development in the luxury sector? The case of China
Dissertation - 8 pages - Luxury marketing
Luxury has been part of society for thousands of years. It has always been present at all times and in all cultures. This is a concept that has different definitions depending on the country and, of course, especially among consumers, who do not all understand it in the same way. From this...
Porter's Five Forces - Fitbit
Case study - 4 pages - Sport marketing
Founded by James Parker and Eric Friedman in 2007, this American group produces activity trackers, connected watches and other products related to the health and fitness industry. James and Eric believe that, while their customers take health and fitness seriously, it does not have to be...
Analysis of Breitling in air navigation
Case study - 30 pages - Services marketing
The launch of the Breitling Navitimer a genuine wrist instrument is being offered which is also the instrumental symbol of the brand. Ingenious and efficient, this chronograph has"computer aviation," a circular slide rule that is capable of performing all calculations related to air navigation....
Strategy of the Swatch mark
Case study - 10 pages - Services marketing
The year 2010 was marked by the death of the charismatic founder of Swatch, Nicolas G. Hayek. He had made famous the Swatch brand in the world through innovative marketing. In 1983, the brand's history began. At that time, the Swiss watch industry was doing poorly because of stiff...
Strategic analysis of Swatch Group for its establishment in the countries of Eastern Europe
Case study - 36 pages - Services marketing
Luxury in an economic context, the well differentiated and well aware of luxury based on its price elasticity. When the price of property increases and demand decreases, we call this product a good current. When the price increases and demand increases, we call it a luxury good, although Veblen...
An analysis of the Cartier group (2006)
Thesis - 8 pages - Business strategy
Cartier operates in an oligopolistic market. Thus, there are several suppliers available for the buyers. Moreover, this market targets clients by offering very specific products within a certain image that most of the other CSP cannot afford. Alain Dominique Perrin turned Cartier...
Sales assistant at Sabotage wines, Melbourne, Australia
Dissertation - 16 pages - Management
Sabotage Wines was founded in 2001 by the French winemaker David Baldet with the French style wines sourced from low yielding cool climate grapes from Victoria, in Australia. The principal customers are restaurants, wine bars and liquor stores. In this company, my mission was to sell the Sabotage...
The democratization of luxury
Essay - 62 pages - Business strategy
One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy class, globalization, and an expansion...
An unintended identity: A sub-cultural study of New York garage bands in the 1960's
Tutorials/exercises - 30 pages - Social sciences
The year is 1964, the exact day, February 9th. Many people mark the day as the historic beginning of the so called “British Invasion.” Some may even go as far to say the day changed the face of American popular music. It's significance is simple. The Fab Four, the Beatles, played on...
The mount of the luxury: the case of Louis Vuitton
Dissertation - 143 pages - Services marketing
In a few years, one can imagine a luxury brand connecting through an accessible format to everyone. This situation is similar to the era when internet or television was unthinkable. Brands always made a point not to address to a target public to be accessible and be closed off. Today, these...
Micky Pant's strategy: An innovative tool in Reebok advertising policy
Case study - 16 pages - Services marketing
Vice-President of global marketing at Reebok, Micky Pant, implemented a renewal of Reebok branding strategy, especially by developing new media concepts. He was the coordinator of several marketing campaigns, such as the tremendous "Terry Tate, Office linebacker" TV ads, presented in 2003 during...
Evolution of mobile commerce
Tutorials/exercises - 50 pages - Business strategy
How shall we define “mobile commerce”? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services onto cell phones,...
Apple Inc. : Case Study with recommendations
Case study - 4 pages - Business strategy
Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...
Self-fulfillment
Essay - 20 pages - Humanities/philosophy
The controversy surrounding self-fulfilling prophecies, while originally centered on proving their existence, has recently settled on the probability of such phenomenon occurring in a natural environment. While not directly cited in this resource guide, the original “Pygmalion Effect”...
Case study: You Tube
Case study - 11 pages - Services marketing
You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses the...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
A study on the role of derivatives and investors perceptions on it
Case study - 55 pages - Finance
A derivative is a generic term for specific types of investments from which payoffs over time are derived from the performance of assets (such as commodities, shares or bonds), interest rates, exchange rates, or indices (such as a stock market index, etc). This performance can determine...
A detailed look at brand management
Dissertation - 53 pages - Management
Marketers are now finding it extremely difficult to create new brands. The brand building costs tend to be very high. At the same time the developments at the demand side are creating pressures on marketers to fine tune their offerings as per unique needs of target customs. In order to cope with...
Emails and privacy
Case study - 7 pages - Computer science
The general notion among people is that email is a time of private communication. We have become so unaware of our surroundings that we think just because we are sitting in a room by ourselves, there is no one else there to see what we are doing. We seem to forget the fact that when we do enter...
The modeling of the behavior of the international commercial negotiator
Dissertation - 82 pages - Services marketing
"Most of us negotiate Every Day" are the first words of the book "Creative Negotiating" by Stephen Kozicki. Whether it is supplies or international agreements, all cases are well prepared to negotiate a better price, a convenient delivery date or more favorable terms. Regarding the idea that...
Strategic analysis of Liverpool FC
Case study - 21 pages - Sports
This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. Liverpool FC is historically seen as the most successful football club within the Premier League, having won 18 League titles, seven FA Cups and the...
The impact of smart phones on business and private life
Essay - 90 pages - Management
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile...
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a celebrity...
Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system
Dissertation - 71 pages - Educational studies
The following are the case studies discussed in this paper. 1. The misuse of e-Mail technology has created ethical problems. Some critics think that technology tends to remove students from the moral implications of technology. Issues at stake include respect for privacy, the proper use in...
A closer examination of the phenomenon of globalization and its affect on India
Tutorials/exercises - 117 pages - Economy general
The term "globalization" has acquired considerable emotive force. Some view it as a process that is beneficial—a key to future world economic development—and also inevitable and irreversible. Others regard it with hostility, even fear, believing that it increases inequality within and...
