L'Oreal crisis scenario (2006)
Essay - 19 pages - Management
This summary has been provided to allow top managers and executives at L'Oreal a rapid appreciation of the content of this report. Those with a particular interest in the crisis scenario management and communication may read the report to take advantage of the more comprehensive description of...
Case study of Shiseido in Europe
Case study - 5 pages - Services marketing
Shiseido is a Japanese cosmetics company. It is a leader in field territory, and is constantly working to be better. Shiseido plans to develop a new strategy which will transform itself into a multinational influence. The term means ‘Shiseido' means "the richness of life." This...
Evaluation of the plan of Employee Stock Option of L'Oreal Group
Case study - 18 pages - Finance
The L'Oreal group was initially started in 1909 in a small family business, and initiated its IPO on October 8, 1963. Held by the Bettencourt family to the tune of 27.5% and 26.4% by Nestle, the group is now a component of the CAC 40. As a world leader in cosmetics, L'Oreal has a...
L'Oréal Paris hommes
Case study - 15 pages - Services marketing
L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair...
The Body Shop
Essay - 15 pages - Business strategy
The cosmetics industry is one of the biggest industries in the world. The worldwide annual expenditure for cosmetics is estimated at U.S. $18 billion. There is strong global competition in this industry. To obtain a competitive advantage, companies need to invest a lot. They have to...
Case Analysis - Avon
Case study - 13 pages - Business strategy
Avon is one of the most popular household brands in America, and with the business structure given, it has many opportunities to expand its operations even further. Avon products are well known all over the world, and the reputation of the company does allow the firm to recruit more direct...
Stenders Beauty Firm - Situation Audit and Swot Analysis
Case study - 6 pages - Business strategy
In this report, based on Stenders profile, and internal situational audit analysis is performed, the products and target consumer's profile are offered. An external situational audit analysis is then performed in detail with a focus on market opportunities and the competitors. On the basis of the...
Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009)
Case study - 18 pages - Business strategy
Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French companies. Indeed, the...
Estee Lauder: Brand management
Thesis - 5 pages - Management
The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin, this is...
Marketing analysis of Natura Brasil
Essay - 5 pages - Services marketing
Natura Brasil, which was established in Brazil in 1969, is now one of the leading cosmetics brands due to its social and environmental commitment. By designing products in close collaboration with traditional communities, Natura wants to enhance the skills, contribute to the development...
L'Oreal case study: Strategic Management
Case study - 12 pages - Management
L'Oreal is a French-based company specialized in the development, manufacture and marketing of cosmetics and dermatological products. Created in 1907 by Eugene Schueller, the brand has considerably developed itself in a highly competitive market with constant change. L'Oreal has...
Development for the sector of the luxury: The case of China (2006)
Essay - 43 pages - Services marketing
There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...
Market research: Godefroy Diffusion, Denmark (2007)
Market study - 10 pages - Services marketing
The company Godefroy Diffusion wants to enter the Danish market for cosmetics and hygiene. To this end, the company manager Alain Thibaux is attempting to understand the structure of this market in two ways: - conducting a study of the Danish cosmetics market. Prospecting the demand...
Louis Vuitton-A report on the launch of a new fragrance
Case study - 30 pages - Management
The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new...
Case L'Oreal - 'Synergie and Belle Couleur'
Case study - 10 pages - Business strategy
The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers...
An Irish firm in the Chinese Market
Market study - 9 pages - Business strategy
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of...
L'Oreal's Communication Campaign
Thesis - 14 pages - Services marketing
This document aims to implement a communication campaign plan for the 100th anniversary of L'Oreal by taking all the steps of a marketing plan into consideration. The tools employed are: SWOT analysis, study of the goals and targets of the communication, to create a press campaign and envisage...
International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Marketing analysis of Helena Rubinstein
Case study - 14 pages - Business strategy
L'Oreal is the leader of cosmetics in the World with a turnover of 19 496 million of euros in 2010. L'Oreal has four-divisions/ branch: Active cosmetics, Professional products, consumer products and Luxury products. We have decided to study a brand of Luxury branch of L'Oreal:...
L'Oréal management profile
Thesis - 6 pages - Management
L'Oreal is a French company, worldwide leader in cosmetics, based in Paris. The company was founded in 1907, since then, experience and knowledge in the making and the selling of cosmetics have enriched and passed on from generation to generation. L'Oreal is a very big...
Dove advertising campaign
Case study - 18 pages - Services marketing
In the modern days, media is everywhere. Communication is not only essential, it has become a necessity. Media includes the choice of advertising channels, for example, television, radio, newspaper, direct mail, and to be recognized, it is important to stand apart from the others. The creative...
Corporate strategy: LVMH
Case study - 29 pages - Business strategy
At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...
E-Business: Sephora.com
Case study - 14 pages - Management
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including swimsuits....
L'Oreal: communication and advertising strategy
Case study - 10 pages - Management
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and...
Nivea - Marketing strategy
Case study - 13 pages - Services marketing
Nivea is the number one brand in the world for its skin and body care products and cosmetics. Nivea belongs to Beiersdorf, a German company that represents 70% of its turnover in the market. The brand Nivea was created in 1911 when Dr. Oskar Troplowitz got the first emulsion of oil in...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship...
