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10 Nov 2023

The WidgetTech Customer Satisfaction Survey

Case study - 3 pages - Clients and users behaviour

WidgetTech is a leading technology company that specializes in manufacturing and selling cutting-edge widgets. Over the past few years, WidgetTech has experienced a significant drop in customer satisfaction scores. Their customers, who come from a wide range of industries, have...

21 Jan 2024

The Implications of the Internet for Collaboration with Customers on Product Decisions

Essay - 7 pages - Marketing theories

Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the company O'Reilly in 2004 and...

25 Jul 2022

Customer Orientation

Course material - 3 pages - Marketing theories

The approach of customer orientation can be explained in companies that highly value and give their customers a lot of importance. Such companies are said to be customer oriented. According to Bhasin (2018), their marketing strategies get designed with their customers...

20 Jul 2021
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Employee Selestion Techniques for a Customer Advisor

Case study - 2 pages - Management

For this assignment, the elected job is Customer Advisor in the bank HSBC. This job is interesting to study because it is multi-tasking and requires soft skills. What's more, the banking context is very specific, for it deals everyday with sensitive data and complicated situations....

05 Aug 2022

Apprenticeship in Customer Service Support (CSS)

Diploma Thesis - 10 pages - Foreign markets

CSS service accompanies the sales representatives in order to support them for the cotations of the existing customers. While they are prospecting new customers or anything else, already known customers can send us a cotation request to ship their goods around the world. The...

07 Nov 2014
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Customer Relationship Management in Riyadh Bank

Case study - 15 pages - Management

Customer Relationship Management is a tool for attracting and retaining customers that a business has identified as potentially profitable in the long term. CRM can help businesses to build sustainable competitive advantage and protect their market share from possible erosion by new...

13 Nov 2014
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Customer service improvement

Case study - 3 pages - Educational studies

Anacceptable standard of customer service policy is becoming a major component in various business organizations due to the increased completion and customer awareness. The standard policy is essential to the management, employees and the potential customers. They enable the...

29 Mar 2016
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Customer value creation: The case of Beats Electronics

Case study - 3 pages - Business strategy

Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap...

04 Sep 2014
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Sexism and Personal Experiences

Case study - 2 pages - Educational studies

As a women's studies student, I have realized the importance and driving force of sexism in education, workplace and personal life several times. Sexism is currently illegal and considered to be a type of discrimination; still, it is true that many people have ideology that confirms that males...

15 Dec 2010
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Nespresso: Customers Benefits

Case study - 7 pages - Management

Nespresso, currently the market leader, has always offered coffee machines to suit everybody, for professionals and the general public. The success of the brand relies on increased consumption, and a strong want by the company to meet customer expectations. It can be any type of...

17 Mar 2009
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Customer satisfaction with regard to Xerox photocopier: Xerox India Limited

Case study - 36 pages - Management

The documentation industry is expanding at a rate of more than 20% and the world majors have recognized the Indian market as a lucrative area. They are present in India either through joint ventures or through 100 percent subsidiaries. The high import duties, which had tilted the balance in favor...

18 Mar 2009
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A study on customer expectations on MFD's towards Xerox India Ltd

Case study - 34 pages - Business strategy

Xerox Corporation is the world's leading document management technology and services enterprise. XEROX INDIA LTD is the Indian subsidiary of Xerox Corporation. The US $15.7 billion, Fortune 500 global document management company was incorporated in 1983. Xerox India's strategic intent is...

31 Mar 2009
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A Study on customer satisfaction towards Cipla products

Market study - 40 pages - Business strategy

Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's...

02 Apr 2009
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A study on customer relationship management

Tutorials/exercises - 58 pages - Business strategy

Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short term, however, it proved to be an...

02 Apr 2009
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Customer Relationship Management and the call centers

Tutorials/exercises - 60 pages - Management

Before we begin to examine the conceptual foundations of CRM, it will be useful to define what CRM is. CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination between sales, marketing, customer...

02 Apr 2009
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The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Dissertation - 75 pages - Business strategy

Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually losing its revered status as...

09 May 2009
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Experimental marketing: Building customer associations

Dissertation - 60 pages - Services marketing

Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response the target through a more personal level...

21 Jun 2009
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The customer is the king: Relationship marketing

Dissertation - 55 pages - Services marketing

Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the statistical mass of a target segment and for this...

14 Oct 2009
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The need of customer relationship management (CRM) to succeed in the world of business

Thesis - 26 pages - Business strategy

A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with trepidation. To her surprise manager asked her...

29 Sep 2010
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Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King

Essay - 33 pages - Services marketing

McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...

20 Jan 2009
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Sephora customer relationships management analysis

Essay - 10 pages - Management

The aim of this paper is to discover how Sephora has developed its power of attraction, the loyalty of its customers and prospects by setting up sophisticated and personalized customer communication strategies. Sephora is a division of Moet Hennessy Louis Vuitton (LVMH), the world's...

28 Aug 2009
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Customer relationship marketing

Thesis - 10 pages - Services marketing

Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a good measure of the performance of marketing...

09 Aug 2010
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The relationship between internal customers and customer satisfaction

Thesis - 2 pages - Management

Customer satisfaction is one of the major indicators of the performance of a company. If the requirements and expectations of the customers are met or even exceeded without using excessive resources, then customer satisfaction is guaranteed. It is claimed that the cost of...

18 Jan 2011
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Dell's customer relationship management (CRM) strategy

Thesis - 11 pages - Management

Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the...

10 Mar 2011
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AMD: A Customer-centric approach to innovation

Case study - 9 pages - Business strategy

This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...

07 May 2009
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Literature review: Customer relationship management (CRM)

Thesis - 3 pages - Management

Customer relationship management has been defined in many ways. Metagroep defines CRM as ‘the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via multiple, interconnected delivery...

16 Jan 2009
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The building of customer loyalty and retention strategies in sports marketing

Essay - 23 pages - Services marketing

The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports...

13 May 2009
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Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Thesis - 24 pages - Management

Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction they build loyalty and a...

28 Aug 2009
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Role and importance of customer care department and market research

Thesis - 13 pages - Management

A customer is defined as any person with whom the business or the organization has dealings, which can be expressed in monetary terms. These dealings can either be exchange of goods or rendering of services. Customers are the lifeblood of every successful business, and today's...

29 Sep 2010
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Work experience report : Philips

Essay - 45 pages - Services marketing

The foundations for what was to become one of the world's biggest electronics companies were laid in 1891 when Gerard Philips established a company in Eindhoven, the Netherlands, to manufacture incandescent lamps and other electrical products. The company initially concentrated on making...