Consult more than 14484 documents with no limitation. Our subscription options

Theme : Customer experience

Our documents

Filtrer par :

08 Jun 2022

SWOT Analysis - Lafuma

Case study - 5 pages - Business strategy

Lafuma is one of the forerunners in the field of outdoor sports equipment. It is a French sports and leisure equipment designer and manufacturer created in1930. The company has evolved over the years. In fact, the brand introduced metal frame backpacks in 1936. In 1954, the company launched into...

27 Sep 2021

Impact of digital marketing

Dissertation - 4 pages - Digital & e-marketing

In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...

29 Apr 2009
doc

Customer satisfaction level towards American Express in India

Thesis - 24 pages - Business strategy

This is an overall study of the organization of American Express Bank Ltd. where it's working environment and various policies and practice are studied. The methodology used was conducting personal interview with all the functional manager departmental head and sales executives. Collect the...

09 Sep 2022

The tourism challenge in the region for Paris Giverny

Law case study - 6 pages - Luxury marketing

One of the main priorities for the new McArthurGlen Giverny Brand Village will be to attract national and pan-European tourists. This is why a marketing strategy must be deployed, focusing in particular on destination marketing. In different sectors, most companies recognize the importance of...

03 May 2023

Porter's five forces, PESTEL and SWOT analysis - Puma France

Case study - 6 pages - Sport marketing

"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...

04 Apr 2012
pdf

Creating the multi-sensorial experience

Essay - 10 pages - Services marketing

Human beings have always relied on their senses to understand their surroundings, and take action according to their brain information processing. Even our nomad ancestors relied on their senses (in fact, they didn't have much more than that) to distinguish between a rotten and a fresh fruit, or...

12 Mar 2009
doc

Comparative analysis of different banking products: Customers in Kotak Mahindra Bank Ltd

Case study - 50 pages - Finance

Banking in India has its origin as early as the Vedic period. It is believed that the transaction from money lending to banking must have occurred even before Manu, the great Hindu Jurist, who has devoted a section of his work to deposits and advances and laid down rules relating to rates of...

27 May 2009
doc

Identifying a customer: Bharti Broadband Networks Limited

Case study - 38 pages - Services marketing

Technically, it refers to communication that provides multiple channels of data over a single medium, typically using some form of frequency or wave division multiplexing. In other words, information of all kinds is transmitted on a wide band of radio frequencies on a terrestrial or wireless...

03 Apr 2023

Do New Technologies Prevent Consumers From Being Loyal to Brands?

Essay - 4 pages - Clients and users behaviour

The digitilization of the world is disrupting all human activities. By modifying the way we obtain, transmit and exchange information, digital technology is profoundly changing the way we consume, trade and communicate. New technologies are also disrupting our approach to marketing and especially...

07 Jan 2022

Digital marketing: start-ups that differentiate themselves

Case study - 3 pages - Digital & e-marketing

Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become...

12 Oct 2021

Digital Strategy: Feedbacks, Performance and Image

Practical guide - 3 pages - Digital & e-marketing

The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to...

22 Feb 2023

McDonald's Short Story and Analysis

Case study - 3 pages - Marketing theories

McDonald's is one of the largest fast-food chains in the world, with thousands of locations in over 100 countries and a strong brand recognition and a commitment to innovation and customer service. Despite ongoing challenges, the company remains an important part of the global food...

15 Apr 2010
pdf

POLCA based lead time reduction in a job shop environment using simulated experiments

Thesis - 3 pages - Computer science

Quick Response Manufacturing is an emerging shop floor management technique best suited for high product mix and variable demand environments. Paired Cell Overlapping Loop of Cards with Authorization or POLCA is the material control system of Quick Response Manufacturing. Pull system have...

08 Jul 2008
doc

Is it possible for a construction project to be delivered on time and within budget when the customer is unsure of his or her needs?

Essay - 9 pages - Business strategy

Project management for construction is a complex process that must combine the efforts of a number of individuals in order to be successful. According to Hendrickson (2000) “Like the five blind men encountering different parts of an elephant, each of the numerous participants in the process...

29 Apr 2023

Corporate digital communication - Lacoste

Case study - 36 pages - Medias&communication marketing

This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.

29 Sep 2010
doc

"You are a consultant to a company considering India or China as an attractive opportunity for investment. Citing appropriate examples of other companies' experiences assess the risks involved in investing in ONE of these countries" N/B Choose either Indi

Essay - 6 pages - Management

India is today, considered as the seventh largest, and the world's second most populated country, with 1.1 billions inhabitants. Due to a series of reforms conducted since 1991, India has become the second fastest growing economy with an annual growth rate of around 8% over the last three...

07 May 2009
doc

International professional experience, IPEX, Brant lake Camp, program ICCP YMCA

Thesis - 6 pages - Sports

From the 6th of June to the 24th of August I was working in Brant Lake Camp as a kitchen staff. Brant Lake Camp is located in New York's Adirondack State Park about four hours driving time north of New York City. Brant Lake Camp is located on a 6-mile long, crystal clear lake, nested in New...

18 Mar 2009
doc

Exploration of the life experiences and beliefs of a married couple in their sixties: Identities and factors in their identity formation

Case study - 7 pages - Psychology

This study used a semi structured interview on a married couple in their sixties in order to elicit information on the concept of identity. The data gathered was analyzed qualitatively using thematic analysis. Themes relating to identity were highlighted and explored using Erikson's and...

11 Oct 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

17 Jan 2022

Marketing plan for Apple Airpods

Case study - 7 pages - ICT marketing

The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link that...

11 Jul 2022

Is Petco positioned for long-term growth? - Caroline Jansen (2022) - Is Petco's positioning adjustment effective?

Text commentary - 2 pages - Brand management

This article was published on April 4, 2022, on Retail Dive and written by Caroline Jansen. This article discusses the new procedures put in place by the large American pet retailer Petco to expand. Indeed, after the pandemic, more and more households, being in need of company, adopted pets,...

11 Feb 2023

The Marketing Strategy of Apple's iTunes Store

Case study - 3 pages - Digital & e-marketing

The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...

08 Oct 2007
doc

Gandhi's Experiments with Truth

Essay - 3 pages - Humanities/philosophy

The concept of truth is the central aspect of religion. What is truth? How is it attained? These questions have been the focal points of theological discussion throughout history. Gandhi suggested that truth can be found in his concepts of Satyagraha, or total self-renunciation, and Ahimsa...

11 Jul 2022

What methods of communication could Drop employ to reach out to its two primary audiences directly and personally?

Case study - 4 pages - Digital & e-marketing

Drop Technologies Inc. is a loyalty program startup that was formed in 2015 and is based in Toronto, Canada. This startup offers a loyalty program to its consumers. The concept is straightforward: Drop users download the application on their phone, create an account, and attach their preferred...

04 Nov 2021

Internal communication: a necessary vector for the efficiency of the company

Dissertation - 8 pages - Management

The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...

02 Mar 2023

Short Report on a student's first month in Neoma Business School

Practical guide - 2 pages - Everyday's life

This short report will be a useful tool for those who want to discover and to fathom the harsh conditions and the sticky patches endured by a foreigner student, who had been bold enough to choose to have a new cultural experience far away from his family. The aim is to find out the facts...

13 Nov 2014
pdf

Success and Failure of Foreign Market Entries

Case study - 18 pages - Educational studies

Foreign marketing involves exchanging goods and services between various different national markets (Salman par 1). The marketing activities are coordinated and integrated across various countries that relate with each other in business. In order for a company to fit well in foreign markets, it...

17 Nov 2021

Strategic Analysis - Meta, the new name of the Facebook Group

Case study - 4 pages - Business strategy

Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...

04 Apr 2022

SWOT Analysis - Carlson Wagonlit Travel

Case study - 6 pages - Tourism marketing

The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...

25 Nov 2022

Marketing Issues in Humanitarian Non-Governmental Organizations

Dissertation - 15 pages - Brand management

Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using marketing in...