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21 Jan 2024

The Implications of the Internet for Collaboration with Customers on Product Decisions

Essay - 7 pages - Marketing theories

Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the company O'Reilly in 2004 and...

10 Nov 2023

The WidgetTech Customer Satisfaction Survey

Case study - 3 pages - Clients and users behaviour

WidgetTech is a leading technology company that specializes in manufacturing and selling cutting-edge widgets. Over the past few years, WidgetTech has experienced a significant drop in customer satisfaction scores. Their customers, who come from a wide range of industries, have...

25 Jul 2022

Customer Orientation

Course material - 3 pages - Marketing theories

The approach of customer orientation can be explained in companies that highly value and give their customers a lot of importance. Such companies are said to be customer oriented. According to Bhasin (2018), their marketing strategies get designed with their customers...

05 Aug 2022

Apprenticeship in Customer Service Support (CSS)

Diploma Thesis - 10 pages - Foreign markets

CSS service accompanies the sales representatives in order to support them for the cotations of the existing customers. While they are prospecting new customers or anything else, already known customers can send us a cotation request to ship their goods around the world. The...

25 Aug 2022

Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site

Case study - 6 pages - International marketing

Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...

20 Jul 2021

Employee Selestion Techniques for a Customer Advisor

Case study - 2 pages - Management

For this assignment, the elected job is Customer Advisor in the bank HSBC. This job is interesting to study because it is multi-tasking and requires soft skills. What's more, the banking context is very specific, for it deals everyday with sensitive data and complicated situations....

29 Mar 2016

Customer value creation: The case of Beats Electronics

Case study - 3 pages - Business strategy

Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap...

22 Jul 2015

Accounting for Customer Incentives

Essay - 2 pages - Accounting

In an effort to increase its customer base, Runway implemented a customer referral marketing campaign. Here, existing customers of Runway can refer a friend to it and receive $25 credit towards purchase of future merchandise. The terms and conditions are that the existing...

08 Oct 2015

Causes of employee and customer dissatisfaction

Essay - 3 pages - Management

Employee dissatisfaction in the HR department of the public sector is a matter of if employees within the HR department are happy with their jobs. It is through employee satisfaction survey that employee satisfaction can be measured. Such survey address such topics as workload, compensation,...

13 Nov 2014

Customer service improvement

Case study - 3 pages - Educational studies

Anacceptable standard of customer service policy is becoming a major component in various business organizations due to the increased completion and customer awareness. The standard policy is essential to the management, employees and the potential customers. They enable the...

07 Nov 2014

Customer Relationship Management in Riyadh Bank

Case study - 15 pages - Management

Customer Relationship Management is a tool for attracting and retaining customers that a business has identified as potentially profitable in the long term. CRM can help businesses to build sustainable competitive advantage and protect their market share from possible erosion by new...

17 Nov 2013

Starbucks: Delivering customer service

Case study - 3 pages - Management

By 2002, Starbucks had already been established as an unarguable leader on the US Specialty Coffee Market. However, recent market research is causing some concerns to the top management of the company. It indicates that the level of customer satisfaction declines. In order to respond the...

10 May 2012

Selling through customer business development: P & G

Case study - 10 pages - Business strategy

In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named...

26 Jun 2012

Analysis of how business companies can increase brand awareness and customer interaction through the use of social media

Essay - 3 pages - Political science

The arrival of new technology has raised a number of new issues for managers and leaders. The use of the internet is an unavoidable feature of today's business environment, as it can be very productive to companies. Email can be used as a very potent business tool, enabling business transactions...

27 Jan 2011

Customer relationship management in the pharmaceutical industry

Dissertation - 35 pages - Management

This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...

16 Feb 2011

Management of customer service

Case study - 3 pages - Management

A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to...

10 Mar 2011

AMD: A Customer-centric approach to innovation

Case study - 9 pages - Business strategy

This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...

05 Dec 2011

AMD: A Customer-centric approach to innovation - published: 28/11/2011

Essay - 9 pages - Management

AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The company employed 9,000 employees2....

10 Mar 2011

Consumer behavior: Influence of customer needs, organization motivations and goals

Thesis - 5 pages - Management

In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities between promoting...

10 Jan 2011

Customer Relationship Management (CRM) and e-Commerce

Dissertation - 56 pages - Economy general

The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...

18 Jan 2011

Dell's customer relationship management (CRM) strategy

Thesis - 11 pages - Management

Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the...

28 Jun 2010

Aquarium La Rochelle: Attracting Spanish customers to the aquarium

Case study - 4 pages - Business strategy

The Spanish population comprises only 0.4% of the clientele of the aquarium, yet studies of the House Commerce of La Rochelle recorded an increase in visitors in the region. The Spaniards were not moving to La Rochelle. Thus the commercial services offered by the Aquarium should draw clientele....

16 Jul 2010

Managing employees to satisfy and retain customer

Thesis - 4 pages - Management

The modern business world has offered a plethora of purchasing options to the everyday consumer. The extensive purchasing option has led to the production of similar products by multiple competitors. This condition has further increased the intensity in competition, where companies' are focusing...

22 Jul 2010

Measuring customer satisfaction in industrial markets

Thesis - 8 pages - Management

Customer satisfaction is a fundamental concept of marketing that has been the source of many studies in the consumer market. Measuring customer satisfaction is a process that is now well assimilated and widely used by companies in B to B transactions. The question arises about the...

27 Jul 2010

Assessing and improving customer satisfaction

Thesis - 4 pages - Management

In a world of commercial competition at present, customer satisfaction is a key data that leads to business success. The manager needs to provide tools to determine objectively and accurately the needs of his customers and determine their satisfaction and track improvements that...

09 Aug 2010

The relationship between internal customers and customer satisfaction

Thesis - 2 pages - Management

Customer satisfaction is one of the major indicators of the performance of a company. If the requirements and expectations of the customers are met or even exceeded without using excessive resources, then customer satisfaction is guaranteed. It is claimed that the cost of...

29 Sep 2010

McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour

Essay - 7 pages - Human resources

"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to...

29 Sep 2010

E-Tourism in Europe. The E-CRM and ITCs adoption issues: how to retain customers?

Case study - 37 pages - Economy general

E-tourism offers the potential to make information and booking facilities available to a large number of consumers at a relatively lower cost. Among its several advantages are that it enables the tourism sector to make large scale savings on the production and distribution of print and other...

29 Sep 2010

Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King

Essay - 33 pages - Services marketing

McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...

16 Jun 2010

The need for customer relationship management (CRM) in an organization

Thesis - 8 pages - Management

The end of World War Two saw an industrial boom. Manufacturing companies focused on mass production of standardized goods, in order to meet the requirements of a society in its attempt to rebuild after the devastation caused by Two World Wars. The period between 1970 to 1990, was considered as...