Customer perception towards Indian and Chinese goods
Thesis - 14 pages - Services marketing
Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian organizations. A wristwatch for Rs. 10, a...
A study on customer perception and demand for LCD projectors
Tutorials/exercises - 15 pages - Services marketing
A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want. Thus, the size of the market depends on the number of people who exhibit the need or want, have resources that interest...
Supply Chain Management: Its role in improving the value of the product or service to customers
Thesis - 6 pages - Management
With growing competition among companies in the different industries, an efficient operation is essential for firms to offer quality goods and services at competitive prices. This can be made possible through the adoption of appropriate production technology, having a customer-oriented...
Industrial network: Providing specifically adapted products for customers
Essay - 3 pages - Services marketing
The economies of scale, defined as the reduction in cost per unit resulting from increased production realized through operational efficiencies, constitute one of the key goals for firms to improve their competitiveness. But this productive model seems to be in the same time contradictory to the...
The need of customer relationship management (CRM) to succeed in the world of business
Thesis - 26 pages - Business strategy
A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with trepidation. To her surprise manager asked her...
In the magic land of CRM in bank management: Needs and strategies for sublime customer satisfaction
Thesis - 8 pages - Business strategy
Irrespective of whether it is a public sector bank or a private sector bank; a regional rural bank or a foreign bank all banks commonly store details of tens of thousands of customers and prospects - both in a corporate database and in discrete documents on the desktops of individual...
Customer relationship marketing
Thesis - 10 pages - Services marketing
Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a good measure of the performance of marketing...
Reaching Mexican customers in the real estate business
Market study - 22 pages - Services marketing
Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...
The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors
Tutorials/exercises - 80 pages - Business strategy
Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...
A study on customer's satisfaction on Pantaloons
Case study - 23 pages - Services marketing
Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as “All activities involved in selling goods and services directly to final consumers for...
The future for the French customer loyalty programs
Thesis - 15 pages - Business strategy
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?
Thesis - 24 pages - Management
Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction they build loyalty and a...
The impact of sales promotion on customer retention
Case study - 57 pages - Services marketing
Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...
Experimental marketing: Building customer associations
Dissertation - 60 pages - Services marketing
Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response the target through a more personal level of...
The customer relationship management method in the company "Propriétés Privées"
Thesis - 5 pages - Management
I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...
Literature review: Customer relationship management (CRM)
Thesis - 3 pages - Management
Customer relationship management has been defined in many ways. Metagroep defines CRM as ‘the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via multiple, interconnected delivery...
Customer satisfaction with regard to Xerox photocopier: Xerox India Limited
Case study - 36 pages - Management
The documentation industry is expanding at a rate of more than 20% and the world majors have recognized the Indian market as a lucrative area. They are present in India either through joint ventures or through 100 percent subsidiaries. The high import duties, which had tilted the balance in favor...
Is it possible for a construction project to be delivered on time and within budget when the customer is unsure of his or her needs?
Essay - 9 pages - Business strategy
Project management for construction is a complex process that must combine the efforts of a number of individuals in order to be successful. According to Hendrickson (2000) “Like the five blind men encountering different parts of an elephant, each of the numerous participants in the process...
Customer Loyalty
Essay - 6 pages - Management
With the globalisation of the world competition has become challenging. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become a more expensive and exhausting business. Therefore the customer is one of the most valuable assets...
Gambling Art: A Psychoanalytic Interpretation of Nathaniel Hawthorne's Custom-House Introduction
Essay - 3 pages - Literature
In the preface of the second edition of The Scarlet Letter, Nathaniel Hawthorne discusses the “unprecedented excitement” generated by the publication of his novel (5). Ironically, this public excitement, and more importantly, the ensuing public discontent, originated not in the novel...
A legal perspective on digital property: Laptops in United States customs and border protection - published: 11/12/2012
Case study - 20 pages - Management
In this paper we will strive to answer several legal questions regarding the search and seizure of digital property at the United States border by U.S. customs officials. In a hypothetical scenario, a defendant crossed the border with illicit materials such as child pornography saved in a folder...
A legal perspective on digital property: Laptops in United States customs and border protection
Case study - 29 pages - Educational studies
In this paper we will strive to answer several legal questions regarding the search and seizure of digital property at the United States border by U.S. customs officials. In a hypothetical scenario, a defendant crossed the border with illicit materials such as child pornography saved in a folder...
Customs and Border Patrol for Homeland Security
Thesis - 4 pages - Journalism
The Customs and Border Patrol is an integral entity involved in protecting the United States from terrorist activity, illegal immigration, drug smuggling and human trafficking. The Border Patrol has been around officially for many years, starting with 450 agents in 1924 when the agency was...
Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)
Case study - 5 pages - Fashion and ready to wear marketing
Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...
Digital Strategy: Feedbacks, Performance and Image
Practical guide - 3 pages - Digital & e-marketing
The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to...
PESTEL Analysis - Subway
Case study - 5 pages - Catering marketing
Since its inception in 1989, the Subway company has continued to expand its activities in many countries around the world. Most of its restaurants are located in the United States. In addition, beyond the quality of the products offered by Subway, the popular brand loved by burger fans is known...
Example of a competitive benchmark - Fast food restaurants
Case study - 8 pages - Marketing theories
Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...
Digital marketing: start-ups that differentiate themselves
Case study - 3 pages - Digital & e-marketing
Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
Introduction to marketing
Course material - 7 pages - Marketing theories
First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a mix of...
