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12 Nov 2020
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International Companies and their Strategies

Case study - 10 pages - Management

As a result of the globalisation that we are witnessing for more than twenty decades, the smallest of companies could cross seas and establish business in foreign lands, as a consequence of that, many names have been given to these companies that succeeded in doing business abroad. The three main...

17 Apr 2015
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O&O Consulting - International Business Strategies in Action

Case study - 4 pages - Business strategy

O&O Consulting is a major human resource firm within the local and regional market extending to cover the United States, Canada. We pride ourselves in providing excellent and relevant strategic, managerial solutions to our clients who range exclusively of medium sized firms to multinationals. We...

29 Nov 2010
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Strategy of the IKEA group - published: 24/11/2010

Thesis - 20 pages - Management

Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

10 Jan 2011
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Strategy of the IKEA group

Case study - 27 pages - Business strategy

Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

27 Jan 2011
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Strategy marketing of the Zara group

Case study - 28 pages - Services marketing

The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion. Furthermore,...

16 Feb 2011
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Logistic strategies of the companies of luxury - Example of Louis Vuitton

Case study - 42 pages - Logistics

In this paper, we will focus on logistics and strategies of luxury companies. We will also analyze their future prospects. Initially, key concepts and existing models in terms of logistics are defined in the first paragraph. Therefore, one sees three different types of strategies, the offensive,...

07 May 2009
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The influence of quality relationship and distribution of selling-in against marketing performance

Tutorials/exercises - 9 pages - Services marketing

The key to the success of a company according to Kalwani and Narayandas (1995) is determining the needs and desires and satisfy consumer needs more effectively than the competitors, in addition looked consumer relationships based on a long-term perspective. The environment is very dynamic...

27 Jul 2010
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The changing distribution of Coca-Cola and Pepsi-Cola USA

Thesis - 10 pages - Business strategy

The market for soft drinks and Cola is seen to be engaged in almost a century of real war, particularly between two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies of American origin represent the epitome of the evolution of the firm. How then do we not use the competition...

29 Sep 2010
ppt

International luxury distribution: Coach and Polo Ralph Lauren

Case study - 55 pages - Services marketing

A comparison between two garment companies has been undertaken in order to understand the brands and their international significance in all areas of growth, distribution, profit and finally the end-users i.e. satisfying the consumer demand. The two companies that have been targeted are...

29 Sep 2010
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The international marketing strategy of Microsoft

Case study - 28 pages - Services marketing

Microsoft is an American public multinational conglomerate founded by Bill Gates and Paul Allen in 1975 in Albuquerque, New Mexico, USA. At that time, the founders were students and they wanted to sell their first translator software Altair 8800. Today, the company is headquartered in Redmond,...

29 Sep 2010
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AB Inbev : international marketing strategy

Case study - 8 pages - Services marketing

One of the biggest trends in the global beer business has been the steady rush by the bigger brewers to establish links with local market leaders and build strong global networks to leverage the advantages of scale. Another top priority for leading brewers has been to plant footholds in markets...

29 Sep 2010
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Waitrose's marketing strategy

Case study - 27 pages - Services marketing

Supermarkets are becoming more competitive due to the increased amount of buying needs of customers. They try their best to attract customers by researching market demand, re-creating their marketing strategy and identifying their marketing positioning to satisfy their customers. A...

28 Dec 2010
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Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries

Thesis - 40 pages - Business strategy

Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...

31 Mar 2011
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Chanel global strategy: Mix marketing

Case study - 10 pages - Services marketing

The Chanel fashion house, more commonly known as Chanel, is a French fashion house founded by Gabrielle Chanel (1883-1971) called "Coco Chanel". At a time when many famous and luxury fashion houses were created, Chanel has maintained its independence. Since 1924, Chanel has belonged to...

16 Jul 2010
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Distribution in the retail segment

Thesis - 4 pages - Logistics

The distribution policy is one of the four components of the marketing mix. The companies pay a special attention since the choice of a distribution formula is extremely subjective. It does not effect the distribution of a product on all fronts but we must choose a...

02 Jan 2011
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Strategy of Chanel

Thesis - 10 pages - Business strategy

Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...

29 Sep 2010
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Strategy Analysis of Chanel

Case study - 30 pages - Services marketing

We have decided to study Chanel for our university case study because it is an internationally well-known brand; one of the most famous and notorious in the luxury industry. Today Chanel belongs to the Wertheimer brothers who are the grandchildren of one of Coco's associates. The company was...

07 Feb 2011
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Marketing strategy: Case Adidas

Case study - 33 pages - Services marketing

In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...

15 Jun 2012
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Volkswagen group- China's analysis in competitive strategy

Case study - 20 pages - Business strategy

Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...

07 Apr 2009
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Marketing strategies of Colgate Palmolive Ltd

Case study - 22 pages - Services marketing

As early as 3000 B.C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West's Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970's toothbrushes were widely viewed by consumer as a...

03 Mar 2011
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Analysis of National Geographic's sales strategies in London

Case study - 6 pages - Services marketing

Today, we are seeing more innovative store concepts that are developing in order to cope with the high competition and meet the increasingly sophisticated expectations of the consumers. These stores also hope to full fill the company's corporate communication strategies as it is a unique and...

17 May 2009
ppt

Strategy development: Setting marketing objectives and developing marketing strategies

Presentation - 44 pages - Services marketing

This presentation will take you through various steps that are involved in the formulation of a marketing strategy. The presentation will begin with the strategic marketing planning process and from there it will move onto marketing objectives and strategies. This will be followed by...

23 Mar 2009
ppt

An overview of distribution management

Presentation - 275 pages - Management

Distribution management is a factor of the channels of distribution which is also known as marketing channels. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. It is a strategic asset of...

29 Sep 2010
ppt

Calvin Klein & Tommy Hilfiger : Distribution

Case study - 60 pages - Services marketing

Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both...

27 Jan 2011
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Diagnosis International: Carrefour's expansion strategy in Asia

Essay - 48 pages - Business strategy

Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group...

16 Feb 2011
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Is internationalization a form of survival for large distribution?

Dissertation - 59 pages - Management

In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...

15 Jan 2009
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Manix - environmental analysis: Objectives and strategy formulation

Essay - 6 pages - Ecology & environment

Manix is a brand belonging to Ansell, a company operating in three business segments (professional health care division, consumer health care gloves and occupational division for gloves and clothing worn for protection). Manix is developed in the consumer health care division, which also supplies...

15 Jan 2009
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Green marketing and sustainable development in France: What are their impacts on a company's strategy?

Thesis - 14 pages - Services marketing

The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags at...

20 Jan 2009
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Strategy of cost leadership

Essay - 8 pages - Management

In a market where competition is at it's peak, companies perpetually seek to win over new customers, new markets and to generate strong profits. They have thus banked on a new strategy to be more competitive: cost leadership. The strategy of cost leadership aims at directing the...

16 Apr 2009
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Marketing strategies of IBM Global Service India

Dissertation - 54 pages - Services marketing

IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No....