The Vice Président in The United States
Essay - 3 pages - Political life and election
After my teammate's presentation about the election mode of the US president who is complex. We are going to study the election of the vice president. The vice president is elected by the same electoral college which votes for the president of the US at the same time. Both are elected for...
PESTEL Analysis - Google
Case study - 5 pages - ICT marketing
Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in Silicon...
Calvin Klein & Tommy Hilfiger : Distribution
Case study - 60 pages - Services marketing
Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...
PESTEL Analysis - Boeing
Case study - 5 pages - Tourism marketing
The Boeing Company was founded as B&W in 1916. It operates in the civil, military and space aeronautics industries. Given the political context at the time, the company grew rapidly, including supplying the US military with war engines as the country entered the global conflict. Military aviation...
SWOT Analysis - Airbus
Case study - 5 pages - Tourism marketing
Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its...
PESTEL Analysis - Coca-Cola
Case study - 5 pages - Brand management
The Coca-Cola Company has grown over the years into a real legend and recognised symbol in the soft drink industry, among its competitors, and among its consumers. It is considered much more than just a company that distributes beverage syrups, a brand that is so popular and renowned around the...
Entrepreneurship and innovation management: A case study of Apple
Case study - 9 pages - Business strategy
An individual's qualities as an entrepreneur are very important in the investigation of entrepreneurship since setting up a new firm is very much an individual decision. The entrepreneurial behavior to find a firm is triggered by the individuals' endowment, his social network, and the...
SWOT Analysis - Amazon
Case study - 6 pages - Distribution marketing
In order to better understand Amazon's SWOT analysis, it is worth going back to its history. Amazon is an American-born, Seattle-based e-commerce company. Originally, the Amazon company was only involved in distance selling of books, then diversified by offering cultural products, and finally...
Pestel Analysis - Stellantis
Case study - 4 pages - Automotive marketing
The Stellantis group was founded on January 16, 2021. The multinational company that has existed for several months and manufacturer of automobiles was born from a merger between two groups including the PSA group and Fiat Chrysler Automobiles. Two years earlier, in 2019, the announcement of the...
Our minds can be hijacked: the tech insiders who fear a smartphone dystopia - Paul Lewis (Guardian October 2017)
Law article commentary - 2 pages - Computer science
These developers that created the current internet social environment and that have started to disconnect themselves from this environment. The article that appeared in "The Guardian", issue of October 2017, titled as "Our minds can be hijacked: the tech insiders who fear a smartphone dystopia",...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
To what extent did the abortion debate after Roe v. Wade mark the entry of Christians into politics?
Essay - 7 pages - Culture, religion & civilization
Abortion, a widely practiced method of terminating a pregnancy, is likely the most polarizing issue in the United States. Before 1973, in a majority of states, abortion was a crime, except to save the life of the mother. Tight regulations had made it difficult for clinics to operate, and women...
Is the American dream a reality? If so, how far does Barrack Obama symbolize it?
Thesis - 15 pages - Journalism
The American Dream is a term that has been used to encompass the founding ideas that have existed since the birth of the United States. Its definition is broad and has been open to many interpretations, which have adapted and changed over the course of American history. Liberal philosophers such...
Analysis of the Marketing Communications : American Eagle
Case study - 26 pages - Services marketing
American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle Outfitters store opened...
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a celebrity...
Developmental Psychology Quiz
Tutorials/exercises - 10 pages - Psychology
This document is a 50-question quiz on developmental psychology, covering topics such as intelligence development, the oral stage, reflexes in infants, attachment, language development, motor and postural development, and growth. The quiz includes questions on the theories of Jean Piaget, Lev...
SWOT Analysis - Walt Disney
Case study - 5 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the production...
Change: Factors contributing to an individual's resistance
Essay - 5 pages - Human resources
In an ever-changing world, it is inevitable to experience change in everyday life. Change may occur in diverse ways (either planned or unplanned). One's ability to adapt to change goes a long way in influencing the impact it creates on the individual and/or the organization. One change that keeps...
The strategy of MC Donald's
Essay - 14 pages - Business strategy
From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of three ideas which distinguished McDonald's...
Intercultural management: Mc Donald's case
Case study - 9 pages - Management
The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...
Inclusion: Should general education and special education students share a classroom?
Tutorials/exercises - 2 pages - Educational studies
“In special education there is a presumption that student success occurs most effectively and efficiently when children with disabilities actually receive education services in general education classrooms and are not removed or segregated in separate education classes” (Luster and...
The International Marketing Strategy Of Mc Donald's
Case study - 17 pages - Services marketing
McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...
The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking
Dissertation - 37 pages - Finance
This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two distinct...
Porter's Five Forces - Disney
Case study - 4 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in leisure and entertainment. The Walt Disney Company was originally a cartoon production studio, created and supported by the two brothers of the Disney family. Disney studios are the source of many cartoons that are...
The use of figurative language in "Turtle" and "My son my executioner"
Case study - 2 pages - Literature
Although not unique to the medium, figurative language and poetry are nearly inseparable. In even the most simplistic poems, authors make heavy use of metaphors, symbols, personification, assonance, alliteration and much more to underscore the themes of their works. Two poems, written by the...
McDonald's multicultural management
Thesis - 8 pages - Management
Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the...
Is "To Kill a Mockingbird" (by Harper Lee) a novel about racism?
Book review - 4 pages - Literature
Writing To Kill a Mockingbird, Harper Lee has chosen to make a description of the Deep South during the Great Depression of the 30's through the eyes of a young girl, leaving us uncertain about the qualification of this novel. Indeed, reading the biography of the author, the reader realizes that...
The relevance of intellectual property (IP) in various scenarios
Thesis - 5 pages - Business law
The narrative of intellectual property today is a dichotomy between those proponents who believe it is a necessary legal measure in the evolution of our society, and those who believe such rights actually trump the rights of the individual. Indeed, much of the controversy surrounding the...
The impact of negative rumors on consumers' behaviors
Essay - 13 pages - Services marketing
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous hamburger...
Paul Wolfowitz and the American neo-conservative project
Case study - 5 pages - Human resources
The National Interest is a journal that was founded in 1985. It is regarded as a showcase for liberalism and neo-liberalism. It is not popular amongst academics and aims to influence the political agenda of the country. In this review, we see the theories proposed by Huntington and Fukuyama. Paul...
