A discussion of agenda-setting theory & practical application of AST to Public Relations
Essay - 9 pages - Services marketing
The agenda-setting theory (AST) alludes to the ability of the mass media to transfer the salience of items on their news agendas to the public agenda. AST is a dynamic and complicated phenomenon that was first hypothesized and measured by Maxwell McCombs and Donald Shaw during the 1968...
Burger King
Thesis - 7 pages - Business strategy
Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has set up...
The evolution of the Walt Disney Company
Case study - 6 pages - Business strategy
Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother Roy in 1923 to...
Strategy and Business Policy - Amazon
Case study - 3 pages - Business strategy
The chosen organization is Amazon. This is a global multinational company that has been incorporated in the United States. The company's headquarters are in Seattle, the United States. Amazon focuses on e-commerce and has also ventured in other areas of emerging technology include artificial...
Quick: Risk management analysis
Thesis - 13 pages - Finance
Quick is the largest European chain of fast service restaurants. But if we compare quickly with its main competitors - Mc Donald's and Burger King - we could say its major risk is to be eaten by those two “big burgers”. This report is going to treat the difficulties for such a...
Understanding strategic decisions and impacts on service innovation
Thesis - 6 pages - Business strategy
By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic places....
Franchising
Essay - 4 pages - Economy general
Franchising is not a new concept. North America was among the first countries to successfully develop franchises in 1886 through the famous example of the Coca-Cola company. Franchises grew slowly during the 1950's but helped many firms expand their operations across borders, like Mc...
KFC : analysis of its Global Operations
Market study - 7 pages - Business strategy
"KFC, Known as Kentucky Fried Chicken is based out of Louisville, Kentucky, US. Harland Sanders came up with the idea of Fried Chicken in 1930 and the company was incorporate in 1952. Even after his death in 1980, Colonel Sanders continue to remain a major part of the promotions and advertising...
Market share of Hutch (now Vodafone in India) in comparison to other telecom services in India
Tutorials/exercises - 31 pages - Business strategy
The Indian Telecommunication network with 69 million telephone connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant...
McDonald's - International Development Strategy
Case study - 19 pages - Services marketing
Created more than 50 years ago, McDonald's is the first fast food chain in France today. The first restaurant, established in 1937, was only a simple 'drive-in movie theater' managed by the brothers Richard and Maurice McDonald in the Illinois in the United States. The empire...
International marketing: "McDonald's and Obesity"
Case study - 7 pages - Services marketing
Around one million people in the world are affected by the scourge of obesity in the world. This figure is twice more than the rate at which it was 10 years ago and many doctors worry that this could further increase. Many attribute this rise in weight to the massive presence of fast foods in the...
Adaptation: The perfect adaptation
Essay - 19 pages - Film studies
In 2000, The New Yorker magazine writer Susan Orlean published her book, The Orchid Thief, a history of orchids and orchid collectors. The main themes of the work include the history of the passion for plants held by cultures past and present, the perils of harsh habitats such as the Fakahatchee...
China and India- the most powerful success stories of this century
Market study - 9 pages - Economy general
Indians have woke up: The birth of a giant: As everybody speaks about China and about its growth, India is now giving a good economic potential, maybe better than China for the long term. India, like China, is accumulating performances. India is following China's way according to what the...
"Cracking the weasel code of politicians"- Newspeak as a form of political language manipulation
Essay - 59 pages - Management
In this thesis the phenomenon under examination is newspeak -a highly manipulative form of political language. The proposed research, conducted from the perspective of political language, attempts to account for mechanisms that govern the use of newspeak in Anglo-Saxon countries, including...
Strategic marketing: In-N-Out-Burger
Market study - 19 pages - Services marketing
Nowadays, the World has become a one big country with borders transparency and unique money. This phenomenon, called globalization, has made it harder for companies to survive against competition and international firms. Indeed, companies can become unprofitable and go bankrupt. This is why they...
Burger King in South-Africa
Case study - 14 pages - Services marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
Taiwan's Semiconductor Shortage: Origins and Geopolitical Future
Case study - 6 pages - International economy
Semiconductors have become a central factor in our 21st century. As technology is used in all fields of human activity, from refrigerators to laptops, from electric cars to artificial intelligence, and from solar panels to military weapons, the need for electronic chips has grown and the demand...
How is globalisation today and how a firm should adapt to that?
Essay - 8 pages - Micro-economy, job-unemployment
The 21st century saw unprecedented financial, economic, political and sanitary crisis. The environment of globalization was affected by these challenges. So, concerns about reversed globalization or de-globalization appeared. The following analysis demonstrates that Globalization is not...
A discussion of noble women in ancient Mesopotamian and Egyptian society
Thesis - 10 pages - Medieval history
Ancient Mesopotamia and Egypt were both patriarchal societies. Women were second class citizens. However, in both civilizations women rose to prominence and even managed to rule. This paper will contrast those exceptions to male domination and the way they differed. The ancient civilizations of...
International Marketing McDonald's and its strategy for success
Essay - 20 pages - Services marketing
With more than 30,000 restaurants all around the world, the McDonald's Corporation is definitively considered as the biggest fast-food chain on earth. Created from the imagination of two brothers who wanted to create something new, innovative and attractive, the firm quickly met customer needs...
Notion of the subject - Gayatri Chakravorty Spivak
Essay - 6 pages - Sociology & social sciences
“A subject position is a hard place, we cannot read it ourselves; we are given over to others even as we make inevitable public attempts to read our subject position” (Gayatri Chakravorty Spivak). Discussion of the complexities of Spivak's notion of the subject in the context of race...
The resurrection of narrative: Postmodern positions on knowledge in the work of Cormac McCarthy
Book review - 6 pages - Philosophy
‘For this world also which seems to us a thing of stone and flower and blood is not a thing at all but is a tale.' Cormac McCarthy, by profession, is concerned with narrative. Being so concerned, conclusions can be drawn by clues both explicit and implicit pertaining to McCarthy's stance on...
A look at Religare Securities Ltd
Case study - 29 pages - Business strategy
Apparently nothing but change is stable in the world, which interestingly offers both - opportunities and challenges. Change is an exciting opportunity to reposition oneself because of the survival crisis created by unanticipated change or the excitement offer by the unfolding of new caverns of...
What would Weber say?
Thesis - 3 pages - Social, moral & civic education
LOYAL, Wisconsin - Horse manure is the main concern of the non-Amish, or who the Amish call the “English,” population. Many Amish commuters that travel to town via horse and buggy have lately failed to clean up their horse droppings. The Amish use the banks and stores of the town, and...
Promotion of world calling card, sales and brand image of Vodafone
Tutorials/exercises - 38 pages - Services marketing
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...
Gaps in research knowledge
Case study - 9 pages - Psychology
Finkelhor, D. (2004) discovered several gaps in the research knowledge associated with the history of childhood sexual abuse. The authors affirm that the plethora of research that is currently available on adult survivors of CSA is valuable; however, they cite some weaknesses in some of those...
Amish may be good Neighbors, but not their horses
Thesis - 2 pages - Social, moral & civic education
-English pop in small town of Loyal, WI, take issue with Amish's effects on road: presence on high-traffic roads, manure on roads and hitching posts -issue resurfacing after 3yr old agreement: no city requirement of diapers in exchange for Amish cleanups and nonuse of major roads -Amish important...
International organizations and the protection of human rights
Thesis - 3 pages - International relations
This is the perception that certain behavior is required by law; a duty that is legally obliged. Customary law that is drawn from the practice of States accompanied by the opinion juris, is therefore a conviction that law requires the practice set. The performance of opinio juris would be in...
The 1919 World series: Effects of a scandal
Case study - 8 pages - Sports
Considering the belief that “[except] for motherhood and the flag, no institution stood more for what was good and true about America than baseball,” America was shocked to learn that her prized pastime was just as corruptible as anything else (Miller 200). The 1919 Baseball World...
Decision Making: Will the US Attack Iran?
Essay - 3 pages - International relations
Iran has always been a major concern in United States foreign policy. With almost seventy million inhabitants, three times the population of Iraq, the former Persia is a key actor in the Middle East. The diplomatic relations between America and Iran have fluctuated according to regime changes....
