Project for Accor Hotels: changing standard rooms into eco-friendly rooms
Case study - 3 pages - Management
Our project for Accor is the following: "changing standard rooms into eco-friendly rooms to improve sustainability in existing Accor hotels". This involves creating green rooms in the Pullman Hotel in Paris, which would include recycled materials, energy-lowered devices, and an efficient...
Fossil fuels or nuclear energy: Which is more eco-friendly?
Thesis - 8 pages - Ecology & environment
Human populations are growing at the fastest rates ever, and with this boom in population and standards of living, electricity consumption is growing. In 2007, there were 3891.7 billion kilowatt-hours of electricity used, which is a 1000 billion kilowatt-hours or a 37.17% increase in use compared...
Bio-diesel: An Eco-friendly alternative
Thesis - 20 pages - Physics
Today, an attempt is made to find alternative, nonrenewable energy sources to replace conventional fossil fuels. Currently national energy demands are exponentially increasing as we are progressing into digital age and the population is increasing. One such method that is currently being refined...
South Africa - An investment-friendly economy
Thesis - 7 pages - Economy general
This paper is devoted to one of the most advanced, broad-based and productive economy in Africa. This paper is about trying to understand how the Republic of South Africa became "one of the most advanced and productive economies" in Africa. We will pay attention to foreign direct investment and...
Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?
Text commentary - 2 pages - Fashion and ready to wear marketing
This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries in the...
Green & Sustainable IT
Case study - 4 pages - Digital & e-marketing
Green computing, also known as green IT, has gained recognition and support from various stakeholders in the world, including governments, businesses, and consumers. Many governments around the world have implemented policies and regulations to encourage the adoption of green computing practices,...
How Can Suppliers Be Convinced to Join the Green Electricity Label?
Essay - 2 pages - Green marketing
Before everything, it seems important to understand what are the motivations and concerns of suppliers. Indeed, those suppliers want to show and also promote their commitment to sustainability, while attracting new eco-friendly customers. This willingness can be explained by the fact that...
Renault's strategy
Case study - 4 pages - Automotive marketing
Renault has developed around a major axis that is fully reflected in its strategy, optimizing production costs through powerful economies of scale. This has been accentuated by its alliance strategy, particularly with the Nissan group and Mitsubishi, which are increasing production volumes. One...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...
PESTEL Analysis - Levi Strauss Company - published: 19/07/2022
Case study - 7 pages - Startup, entrepreneurship
Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...
International Marketing Analysis - Louis Vuitton
Case study - 13 pages - Luxury marketing
In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well as an...
Business plan of eco Stargleam
Business plan - 30 pages - Business strategy
LED is the abbreviation for 'Light Emitting Diode'. A diode is a small, plastic coated device, which carries inside a semiconductor and upon an application of an electric current, emits light of a predetermined color. This tone depends on the material of which it is made of. Until...
Exercise: Senior Operations Manager, Rider Operations
Case study - 10 pages - Business strategy
The COVID-19 outbreak led to a decline in the organisation's earnings. Some companies have subsequently considered divesting their non-core products. Divesting non-core products can be risky, complex, and may affect an organisation's future competitiveness. The French economy is...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Environmentally friendly companies: Diversified natural products, inc. and ICS cleaning
Thesis - 2 pages - Journalism
As an environmentally friendly cleaning products and services company, the London-based ICS Cleaning works in teams to give an “intelligent clean.” Taking great pride in their work, the company proves thorough and banks on skill instead of sizeable amounts of chemicals. With 25...
Balenciaga: Retail Analytics Report
Case study - 13 pages - Fashion and ready to wear marketing
This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.
How can organizations tackle environmental constraints to reach an eco-efficient supply chain?
Essay - 10 pages - Management
For many years, being ecologically and environmentally friendly was not a concern for companies; they mostly focused on costs no matter how harmful their practices and processes might be for the environment. However, today, environmental issues are growing and becoming a real threat....
Marketing Research Methodology - The case of the Fair Phone
Case study - 45 pages - Business strategy
We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...
Dancing rabbit eco-village: The pros and cons of publicity
Thesis - 6 pages - Social, moral & civic education
One dilemma that faced intentional communities of the 19th century was balancing the communards' desire for their own, secluded place and their drive to educate the rest of society by example. Dancing Rabbit, an experimental intentional community, is taking a decidedly 21st century approach to...
How is technology improving sustainability in fashion ?
Essay - 7 pages - Management
From the literature review that was carried out, it was evident that sustainable technology that is environmentally friendly and will not lead to the extinction of any animal or plant species is requisite in these modern times as seen in Gwozdz, Netter, Bjartmarz, &Reisch (2013) research....
Sustainable Luxury
Thesis - 13 pages - Services marketing
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the...
Organic clothing: a change in behaviour - analysis of marketing campaigns
Case study - 4 pages - Services marketing
As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of...
Case study: Green Kitchen
Case study - 8 pages - Management
What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource...
Dove - Analysis of marketing plan
Market study - 15 pages - Services marketing
We will reveal later that we have decided to develop a green product to be innovative and in sync with Unilever. We need to clarify what is Dove's business. Dove is working on the market of women's personal care. Dove has a large range of products from soaps to shampoos. The key point of Dove's...
Renault marketing plan
Case study - 6 pages - Services marketing
The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models that...
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Dissertation - 23 pages - Services marketing
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging,...
Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors)
Case study - 2 pages - Management
Since the beginning of the last century, automobile companies have fought for control of a rapidly expanding market in what was a newly created automobile industry. Many companies existed throughout the years trying to find their place in the market, with three major companies remaining with the...
Preparation of biodiesel by Jatropha seeds
Thesis - 23 pages - Ecology & environment
Bio-diesel is an eco-friendly, alternative diesel fuel prepared from domestic renewable resources i.e. vegetable oils (edible or non- edible oil) and animal fats. These natural oils and fats are made up mainly of triglycerides. These triglycerides when rea w striking similarity to...
Marketing Plan of New Innovative Product: Morgan Life car
Case study - 10 pages - Services marketing
Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire. The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been run by the...
