Patagonia's Corporate Policy

Simon M.

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Patagonia's Corporate Policy

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Themes

Patagonia, corporate strategy, corporate policy, corporate culture, corporate philosophy, business, sustainability management, leadership, management technique, human resource management, social responsibility, eco-friendly, environmental protection

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Abstract

The increased scrutiny of contemporary corporations by financial and social spheres calls for a balance between profits and responsibility for the welfare of the community and the environment. In particular, Patagonia, which is one of the leaders among the companies in that field, could be called an embodiment of the path where sales and interest in the company's profits could be combined with good intentions. Chouinard, the steadfast and steadying environmentalist founding father of Patagonia in 1973, grew up a thriving entity marked by open-mindedness towards sustainable systems. However, the general knowledge of its worldwide popular company philosophy neglects something else that is underneath.

Introduction
Mission, Vision, And Values
Strategic Management
Organizational Goals and Objectives
Organizational Structure and Change
Organizational Culture
Leading People and Organizations
Decision Making
Communication in Organizations
Managing Groups and Teams
Motivating Employees
The Essentials of Control
Strategic Human Resource Management
Conclusion

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Extract

[...] Mission, Vision, And Values Patagonia's corporate philosophy is not a list of lofty, ethereal ideals-printed on brochures and on an office wall. It is a living and breathing tradition, which bored deep into the company's culture. Essentially, this assumption is based on the deep rule that business can serve as the force that drives the world toward good. Even from this empirical fact, meaning is definite as this is the basis for Patagonia's mission, vision, and values that impact the company's strategic decisions and its everyday life. [...]

[...] T. (2020). Integrating green strategy and green human resource practices to trigger individual and organizational green performance: The role of environmentally-specific servant leadership. Journal of Sustainable Tourism, 1193-1222. https://www.tandfonline.com/doi/abs/10.1080/09669582.2020.1729165 Nahar, K., & Khurana, D. (2023). Corporate Social Responsibility. Vidhyayana-An International Multidisciplinary Peer-Reviewed E-Journal-ISSN 2454-8596, 8(si6), 724-732. http://vidhyayanaejournal.org/journal/article/view/779 Schillmann, C. (2020). [...]

[...] According to Schillmann (2020), Patagonia implements a multilateral approach to motivate workers on the shop floor using internal and external stimuli. For instance, workers involved in environmental protection and social causes will be contented with the company's social commitment, and their passion for making a global impact will probably become stronger through the company. It does this by ensuring that the organization's values resonate with employees and that they can actively participate in sustainability development. This connects employees emotionally to sustainability efforts and leaves them fulfilled. [...]

[...] The vision of Patagonia, therefore, is to have a future world where there is more sustainability. As for economic goals, the company is as determined as ever to do good, leading the way in sustainable business practices. The Patagonia brand has become synonymous with sustainability, giving it a strong competitive edge. Organizational Structure and Change Organizational structure and change at Patagonia are strongly connected with two sides of its sustainability strategy-a dynamic view to solving the environmental and social challenges-by reflecting the reality. [...]

[...] Whereas the world is facing pressing environmental and social issues, Patagonia's dedication to sustainability is proof that business organizations can also be catalysts for good change. References Busch, T., Barnett, M. L., Burritt, R. L., Cashore, B. W., Freeman, R. E., Henriques, I & York, J. (2024). Moving beyond "the" business case: How to make corporate sustainability work. Business Strategy and the Environment, 776-787. https://onlinelibrary.wiley.com/doi/abs/10.1002/bse.3514 Luu, T. [...]

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