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10 Aug 2022

Technology Industry in India

Case study - 5 pages - Economy general

To begin with, we will talk about the history of India but without going too far back in time because what we are interested in is the part of the history that still has a significative impact on the current socio-economic situation which leads the Technology Industry in India including IT...

14 Oct 2020

Porter's Five Forces - Airbnb

Case study - 5 pages - Tourism marketing

While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb ( is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...

13 Oct 2020

SWOT Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental...

28 Sep 2016

Digital marketing and E-commerce, what future for physical stores in the textile industry?

Thesis - 30 pages - Distribution marketing

Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...

10 Jan 2011

Analysis of the e-business strategy used at Picard Surgeles

Case study - 13 pages - Business strategy

Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...

26 Apr 2022

Artificial intelligence in Healthcare Industry - A.I in Medical Technology : Medical Imaging

Dissertation - 35 pages - Management

Nowadays, we hear about artificial intelligence all around us and more specifically in the automotive, economic, computer and health sectors. The primary goal of artificial intelligence at its inception in the 1950s was to improve and extend human capabilities with machines (Pallanca O., and Read...

26 Apr 2022

New digital tools for hospitals - CHU Saint-Pierre

Presentation - 12 pages - Medical studies

This presentation gives points as to why hospitals need new digital tools to treat and take care of their patients.

15 Jan 2009

The role of e-commerce within the global economy

Essay - 3 pages - Economy general

Nowadays, the business world is driven by two economic trends: globalization and the adoption of information technologies. Those changes are entirely linked. “Technology is both driven by and a driver of globalization, as both forces continually reinforce one another” (Bradley et al.,...

07 Apr 2009

From internet innovation to E-process execution

Presentation - 33 pages - Services marketing

This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto value network polarization, value portfolio...

16 Jan 2009

E-Commerce in France compared to other developed countries

Essay - 11 pages - Economy general

Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of products or services over...

28 Apr 2009

Evolution of mobile commerce

Tutorials/exercises - 50 pages - Business strategy

How shall we define “mobile commerce”? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services onto cell phones,...

28 May 2009

An analysis of E tailing

Dissertation - 83 pages - Services marketing

Online retailing is conducted through interactive online computer systems, which link consumers with sellers electronically. In a short space of time, internet retailing has firmly established itself as a viable alternative to store based shopping. Commercial online services offer online...

29 Sep 2010

Trust online and the opinion of former consumers

Dissertation - 72 pages - Economy general

This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...

21 Sep 2011

Toys "R" Us: Storch Strategizes to Torch Competition in the US

Market study - 10 pages - Business strategy

Toys "R" Us Inc., founded by Charles Lazarus in 1948, is one of the leading retailers of toys, games, electronics, sporting goods, baby products, children's apparel and juvenile furniture. With its headquarters in Wayne, New Jersey, and over 1600 stores worldwide, Toys 'R" Us has been the...

07 Mar 2013

To evaluate the success of the two high end, British high street stores Cos and Reiss's day dress ranges for Autumn/Winter 2011

Case study - 50 pages - Services marketing

There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range, ensuring they are able to maintain a loyal customer while also attracting future consumers and staying...

13 Oct 2011

Avon - Global operations

Market study - 7 pages - Business strategy

Avon Products, Inc. (NYSE: AVP) is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $10.9 Billion worldwide as of 2010 with net income of $609 Billion and employing a workforce of 44000 personnel. Avon Product is a multi-level marketing...

30 Apr 2013

Venture in international markets - Picard in Brazil

Case study - 40 pages - Business strategy

Picard is a French frozen food retailer focusing in its own brand product lines. Currently, Picard has over 800 stores in metropolitan France and has a market share of approximately 20% in the frozen food market. The retailerĀ“s overall strategy is characterized as a premium proposition with a...

13 Oct 2020

SWOT analysis - Haier group

Case study - 9 pages - Business strategy

In the contemporary competitive business environment, the ability of any business to survive and maximize its productivity, is defined by among others; its ability to adopt strategies aimed at maintain competitive advantage. Importantly it's critical for an organisation to ensure the consumers...

10 Feb 2021

E-Business - Established retailer adopting e-commerce

Case study - 10 pages - Digital & e-marketing

Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...

29 Jul 2021

How to create an e-commerce website?

Practical guide - 21 pages - Digital & e-marketing

If an online store is to effectively acquire and retain customers, it must deliver the best possible customer experience. The key to doing this is to connect with customers at all possible touch points. The experience has to be great every time to keep customers coming back. The most important...

14 Mar 2022

Corporate Strategy, Pernod Ricard : analysis and scenarios

Case study - 11 pages - Business strategy

In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...

29 Apr 2023

Corporate digital communication - Lacoste

Case study - 36 pages - Medias&communication marketing

This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.

19 May 2022

Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.

Tutorials/exercises - 8 pages - Foreign markets

Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is implemented in...

07 Oct 2011

Sequoia - E-marketing Plan

Case study - 22 pages - Services marketing

Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...

25 Sep 2012

Will E-commerce save the music industry?

Case study - 15 pages - Business strategy

The dematerialization of the consumption is the main factor: With the development of internet and MP3 formats, CDs are becoming almost obsolete and consumers are more disposed to consume music through those forms. The consequences of this phenomenon is that revenue are decreasing for the all...

07 Oct 2010

Marketing of the 21th century: EcoATM, the French recycling market

Tutorials/exercises - 20 pages - Business strategy

EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...

07 Jul 2008

Bank of America

Essay - 17 pages - Business strategy

Background Information History of the Company Bank of America is one of the oldest and largest banks in the United States. With its home office in Charlotte, North Carolina, Bank of America is the third-largest commercial bank in terms of assets. Additionally, the bank originated under the Bank...

05 Mar 2009

Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Case study - 35 pages - Services marketing

LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus on...

02 Apr 2009

A study on customer relationship management

Tutorials/exercises - 58 pages - Business strategy

Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short term, however, it proved to be an unwieldy process...

03 Apr 2009

Knowing more about electronic banking

Thesis - 27 pages - Finance

Electronic banking, also known as electronic funds transfer (EFT), is simply the use of electronic means to transfer funds directly from one account to another, rather than by cheque or cash. Internet banking system is a method by which a personal computer is connected by a network service...